Detailed Business Proposal for Drinking Hub Restaurant Launch

This business proposal outlines the plan for launching "Drinking Hub Restaurant," a new venture specializing in a variety of hot and cold drinks, including a signature dark chocolate sugar-free shake. The proposal details the organizational structure, market and competitor analysis using PESTLE and Porter's Five Forces models, and market segmentation strategies. It also covers the communication mix strategy, expected budget of £450, and concludes with references. The proposal emphasizes the restaurant's mission to offer affordable drinks and its vision to become a premium drink provider, with objectives including expansion to multiple locations. The analysis includes political, economic, social, technological, legal, and environmental factors, along with an evaluation of competitive forces and market segmentation based on demographics. The business plan aims to provide a comprehensive overview of the restaurant's launch and potential for success.

Business Proposal

TABLE OF CONTENT
Introduction
About Business
Organisational structure
Market and Competitor Analysis
Porter's Five Forces model
Market Segmentation
Communication Mix Strategy
Expected Budget
Conclusion
References

INTRODUCTION
Environmental audit refers to the identification of different environment
compliance related to management of organisation. For starting a new business,
there is requirement of different resources such as finance, machinery, raw
material, etc. so with the help of environmental audit different factors which
affects business can be evaluated.

ABOUT BUSINESS
“Drinking Hub Restaurant” is the new
business which is launched by
individual. This restaurant serves all hot
and cold type of drinks with sugar and
without sugar such as various types of
shakes, juices, tea, coffee, espresso,
cappuccino, etc. This place is specialised
for Dark Chocolate Sugar Free Shake.

Contd.....
The reason behind launching this business is because people at Harrow Street did
not get any option to sit and have varieties of drinks such as during meeting
with clients for official purpose. Individual has interest in restaurant, hotel
sector because of innovative working technique.

Organisational Structure
“Drinking Hub Restaurant” is started in partnership with two members
registered under legal partnership act. Profit, loss, expense, etc. sharing ratio is
equal because they have invested same ration amount. Apart from this there is
chef, dishwasher, cashier, server, etc. these are the people who assist in
providing best services to consumers through active listening demand of
consumers and keeping hygiene factor in mind.

CONTINUE...
BUSINESS MISSION
“To provide drinks at affordable price
in different tastes.”
BUSINESS VISION
“To become the best premium drink
provider in UK.”
SLOGAN OF BUSINESS
“Taste and guess our innovation.”
BUSINESS OBJECTIVE
“To open 3 more outlets in London
within 2 years.”

MARKET AND COMPETITOR ANALYSIS
While starting new business there is requirement of market analysis to know
scope of growth and development of business. In order to know market trend,
PESTLE analysis will be done. PESTLE analysis is discussed as under-

CONTINUE....
Political factor- There are important
role of political factors for launching
new business. In UK there are stable
political policies which provides
growth opportunities to “Drinking
Hub Restaurant” in current market.
Economical factor- Economic
condition of London is good. There
are proper taxation policies which are
specific and relevant for newly
establish business. “Drinking Hub
Restaurant” has to make proper
strategy through which they can
expand business in industry.

CONTINUE....
Social factor- Social environment of
Harrow Street at UK is good because
wide variety of drinks that makes
people to visit different cafe and
restaurant. So growth prospects are
more for “Drinking Hub Restaurant”.
Technological factor- There are
different techniques which are used
such as machines, billing machines,
order recording, etc. In order to
understand get success and maintain
long term existence in industry,
technological changes has to be
evaluated and implemented.

CONTINUE....
Legal factor- There are some legal
rules and regulations such as
partnership act, employee related
laws, food licensing, etc. are easy and
reduces government intervention.
Environmental factors- The working of
“Drinking Hub Restaurant” will not
impact much on environment but
contribution made by it towards
environment will increase its brand
awareness and image in mindset of
consumers.

Porter's Five Forces Model
For competitors analysis, Porter's Five Forces model is discussed. There are five
force factors which assist to know impact of competitors on business growth
and development. These factors are discussed as under-

CONTINUE....
Threats of New Entrants- threat of new
entrance is High because of low
barriers to enter as licensing for these
kind of businesses is not much tough
to get.
Bargaining power of suppliers-
“Drinking Hub Restaurant” is the
organisation providing different types
of drinks, so they require fruits,
different flavours, etc. for providing
better services to consumers. So the
raw material which they are serving
are available easily.

CONTINUE....
With the help of above mentioned Porter's Five Force Model, it is clear that
growth prospects for “Drinking Hub Restaurant” is more because they are
giving different varieties of drinks to consumers and substitute are not available
with people and also because the restaurant will deal good with all these forces.

MARKET SEGMENTATION
There is requirement of conducting market segmentation through which
consumers can know what is the best way to communicate with consumers
regarding new product and establishing new business. For this restaurant
segmentation of consumers are done on the basis of demographical basis. This
is the base through which individuals are classified on the basis of geographical,
gender, education, income, etc.

COMMUNICATION MIX STRATEGY
Marketing refers to the actions or process through which business promotes,
advertise their products or services through market research and advertisements.
Communication mix strategy refers to the combination of all those factors
through which organisation uses to communicates about products and services
to target market.

Contd....
Advertisements can be done through
television, online sources, print
media, etc. With the help of
television advertisement children,
adults and elder people can be
communicated about new product
such as shakes, juices, etc.
Sales promotion refers to the method of
marketing with use of both media
and non media sources for some
limited and pre- determined time.
This assist in increasing market share
through attracting consumers to visit
store again and again.

EXPECTED BUDGET
For starting new business there is requirement of store, coffee machine,
employees, interior of outlet, electricity and water facilities, equipments and
supplies, taxes and license, furniture, etc.
Apart from this there is requirement of marketing of products which covers huge
amount of finance. So budget set for establishing “Drinking Hub Restaurant” is
£ 450.

CONCLUSION
From the above discussion it is clear that expansion of new business is
possible because there are positive aspects for launching and getting
positive outcome. There is positive impact with PESTLE analyse because
all the factors for positive for restaurant business.

REFERENCE
Na, N., 2016. The United Nations and business: A partnership recovered.
Springer.
Hair Jr, J. F. and et. al., 2015. Essentials of business research methods.
Routledge.v
Easterby-Smith, M., Thorpe, R. and Jackson, P. R., 2015. Management and
business research. Sage.

THANK YOU