Detailed Business Proposal for Drinking Hub Restaurant Launch

This business proposal outlines the plan for launching "Drinking Hub Restaurant," a new venture specializing in a variety of hot and cold drinks, including a signature dark chocolate sugar-free shake. The proposal details the organizational structure, market and competitor analysis using PESTLE and Porter's Five Forces models, and market segmentation strategies. It also covers the communication mix strategy, expected budget of £450, and concludes with references. The proposal emphasizes the restaurant's mission to offer affordable drinks and its vision to become a premium drink provider, with objectives including expansion to multiple locations. The analysis includes political, economic, social, technological, legal, and environmental factors, along with an evaluation of competitive forces and market segmentation based on demographics. The business plan aims to provide a comprehensive overview of the restaurant's launch and potential for success.

Business Proposal

TABLE OF CONTENT
Introduction
About Business
Organisational structure
Market and Competitor Analysis
Porter's Five Forces model
Market Segmentation
Communication Mix Strategy
Expected Budget
Conclusion
References

INTRODUCTION
Environmental audit refers to the identification of different environment
compliance related to management of organisation. For starting a new business,
there is requirement of different resources such as finance, machinery, raw
material, etc. so with the help of environmental audit different factors which
affects business can be evaluated.

ABOUT BUSINESS
“Drinking Hub Restaurant” is the new
business which is launched by
individual. This restaurant serves all hot
and cold type of drinks with sugar and
without sugar such as various types of
shakes, juices, tea, coffee, espresso,
cappuccino, etc. This place is specialised
for Dark Chocolate Sugar Free Shake.

Contd.....
The reason behind launching this business is because people at Harrow Street did
not get any option to sit and have varieties of drinks such as during meeting
with clients for official purpose. Individual has interest in restaurant, hotel
sector because of innovative working technique.

Organisational Structure
“Drinking Hub Restaurant” is started in partnership with two members
registered under legal partnership act. Profit, loss, expense, etc. sharing ratio is
equal because they have invested same ration amount. Apart from this there is
chef, dishwasher, cashier, server, etc. these are the people who assist in
providing best services to consumers through active listening demand of
consumers and keeping hygiene factor in mind.

CONTINUE...
BUSINESS MISSION
“To provide drinks at affordable price
in different tastes.”
BUSINESS VISION
“To become the best premium drink
provider in UK.”
SLOGAN OF BUSINESS
“Taste and guess our innovation.”
BUSINESS OBJECTIVE
“To open 3 more outlets in London
within 2 years.”

MARKET AND COMPETITOR ANALYSIS
While starting new business there is requirement of market analysis to know
scope of growth and development of business. In order to know market trend,
PESTLE analysis will be done. PESTLE analysis is discussed as under-

CONTINUE....
Political factor- There are important
role of political factors for launching
new business. In UK there are stable
political policies which provides
growth opportunities to “Drinking
Hub Restaurant” in current market.
Economical factor- Economic
condition of London is good. There
are proper taxation policies which are
specific and relevant for newly
establish business. “Drinking Hub
Restaurant” has to make proper
strategy through which they can
expand business in industry.

CONTINUE....
Social factor- Social environment of
Harrow Street at UK is good because
wide variety of drinks that makes
people to visit different cafe and
restaurant. So growth prospects are
more for “Drinking Hub Restaurant”.
Technological factor- There are
different techniques which are used
such as machines, billing machines,
order recording, etc. In order to
understand get success and maintain
long term existence in industry,
technological changes has to be
evaluated and implemented.

CONTINUE....
Legal factor- There are some legal
rules and regulations such as
partnership act, employee related
laws, food licensing, etc. are easy and
reduces government intervention.
Environmental factors- The working of
“Drinking Hub Restaurant” will not
impact much on environment but
contribution made by it towards
environment will increase its brand
awareness and image in mindset of
consumers.

Porter's Five Forces Model
For competitors analysis, Porter's Five Forces model is discussed. There are five
force factors which assist to know impact of competitors on business growth
and development. These factors are discussed as under-