Business Plan for Drinks and Doughnuts: Enterprise Development Project

This business plan outlines the strategy for a local business, Drinks and Doughnuts, focusing on launching a new product: mix fruit doughnuts. The plan includes a business pitch detailing the company's operations and competitive strategies. It encompasses a macro-environmental overview, market industry analysis using Porter's Five Forces, and competitor analysis. The plan further elaborates on marketing and pricing strategies, operational plans, and financial requirements, including initial costs and funding sources like bank loans and angel investors. The conclusion emphasizes the importance of a clear mission and vision for attracting customers and investors. References from academic journals are also included.

Business Plan

Introduction
Undertaking the competitive market area, each and every business need to operate in the
suitable business environment undertaking the innovative business ideas. Moreover,
undertaking the innovative and unique idea in the market is useful in terms of capturing the
prominent attention of customers.

Business Pitch
Business Details
 Drinks and Doughnuts is performing its business as local level where firm is famous for its
Doughnuts. Firm is going to launch mix fruit Doughnuts. Business firm is performing its
operation in restaurant business.
 Besides this, company also undertake competitors strategies before developing their plan
and implementing prominent business activities.

Macro Environmental Overview
 In terms of expanding into new market area with its new product, Drinks and Doughnuts
tends to conduct effective market research that helps in eliminating risk factor for future
growth and success. Some of them are discussed as:
 Political: Here, company tends to identify overall political condition of that particular area
before expanding their product.

Market industry analysis
 With the help of porter's five force model, Drinks and Doughnuts leads to analyze the
overall market condition to analyse the power of threat for their product. In regard of this,
company tends to develop suitable strategies which is useful for them to give tough
competition to their rivals after analysing various aspects and ways.

Competitor analysis
 In food and beverage sector there are number of rivals are present who tends to give tough
competition in market area. In regard of this, company tends to make effective target of
their customers on the grounds of their preferences and needs. After that they also leads to
develop competitive strategies regarding their new product that helps in launching new
product which give tough competition in market.

Marketing and pricing strategies
 To improve and enhance the market area of company, Drinks and Doughnuts leads to
undertake suitable marketing strategies that helps in developing their brand image. For
this, company leads to effectively analyse overall market situation in order to target their
customers on the grounds of their liking and disliking. For this, company need to opt
personal selling, advertisement, word of mouth by opting penetration pricing policy.

Operational Plan
 Operational plan is important for company by undertaking their choices of customers and
their demands and preferences. In regard of this, the main objective of Drinks and
Doughnuts is to offer qualitative products and services to their customer with spacious
place. In regard of this, company also leads to serve various services by making their menu
more effective, conventional equipment and online services.

Financial requirements
 Drinks and Doughnuts leads to undertake suitable financial methods which are useful for
company in order to launch new product. In relation with this, company tends to get initial
cost for business which include commencement cost for company making suitable break
even analysis. Furthermore, company also get effective finances from various methods like
bank loan, angel investors, crowd funding and so on. For this, drinks and Doughnuts tends
to focus on their physical appearance that helps in attracting more investors to invest funds
in company.

Conclusion
From the Power Point presentation, it is identified that development of company is essential
for having clear mission and vision before starting a new business. It also tends to offer help in
order to acquire attention of customers for their new product.

References
 McKenzie, D. and Sansone, D., 2019. Predicting entrepreneurial success is hard: Evidence
from a business plan competition in Nigeria. Journal of Development Economics, 141,
p.102369.
 Sheffield, A.J., 2019. Improving Access to Health: A Business Plan Approach to Creating
a Sustainable Nurse-Led Community Clinic. Nursing Economics, 37(6), pp.306-316.

Thank You