Business Plan: Drive Burger - Food Truck Operations in Germany

The assignment presents a detailed business plan for 'Drive Burger', a food truck aiming to serve burgers, meals, and drinks in Germany, with a focus on Mönchengladbach. The plan includes an executive summary, outlining the business's target market (office workers and students), operational strategies, and menu offerings. It covers marketing strategies, including a marketing mix, and addresses legal frameworks specific to Germany, such as hygiene regulations, parking rules, and sales tax. The business plan also provides a company profile, business goals, and financial projections, including forecasted cash flow, income statements, and balance sheets. The plan emphasizes cost efficiency, healthy food options, and adherence to legal and industrial requirements, aiming to provide consumers with positive dining experiences. The document also includes an introduction, objective, procedure, mission and vision sections, along with definitions and theoretical foundations related to the food truck concept.

BUSINESS PLAN ON
EXAMPLE OF FOOD
TRUCK

EXECUTIVE SUMMARY
“Drive Burger” is a food truck which aims at operating the operational activities in Germany as
per serving Delicious burgers, meals and various drinks. The operational motive of this business
is in terms with making qualitative improvements in the business operations. They have mainly
targeted office people and students which are always in rush and did not have enough time for
preparing meals. They also approach towards having the meals on regular basis on cheap prices
which will be affordable for them as well as must be good in quality. “Drive Burger” is planning
to have appropriate business operations which will be attractive to the consumers in terms of
having healthy meals. Consumers will be served with healthy food and drinks that will bring
them positive experience relevant with each meal. Consideration of all the legal terms,
regulations as well as industrial needs which in turn will be helpful and satisfactory top bring
suitable control over the quality, hygiene as well as cost of products. There has been planning
relevant with producing various meals such as Mini Packs, Hamburgers, Nuggets, Soft drinks,
Cheeseburger, Chilli cheese burger, salad, shakes, sundae, spaghetti etc. with the proper
consideration over quality and costs use in such preparations. Moreover, truck should not be
parked in privately held property without seeking permission from the owner. Furthermore, in
some locations, metered parking rules are different which means that businesses are not allowed
to park food truck in any of metered spaces where restrictions prevails. In addition, adherence to
the above parking spaces, Drive Burger should park in those areas of Mönchengladbach location
where fire hydrant, crosswalk are present. Thus, such public parking should not be used by firm
for carrying out operation on daily basis. The taxation of the Germany is one of the important
law regarding paying off taxes to the authority in the best possible manner. It is essentially
required as business operates for providing goods and services to the customers and thus, when
income is generated, it is liability of firm to pay its taxes with much ease. In German taxation,
sales tax is applicable on the business is termed as VAT (Value Added Tax) which is required to
be paid by company in the best possible way. The sales tax on food resale is levied to the
business and as such, purchasing food for the purpose of resale is purely exempted from sales
taxes.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Objective.................................................................................................................................2
Procedure................................................................................................................................3
Mission and Vision.................................................................................................................4
Aim and Objectives................................................................................................................4
Definitions and theoretical foundations...........................................................................................5
2.1 Concept of food truck.......................................................................................................5
Marketing plan......................................................................................................................25
Marketing mix for “Drive Burger”.......................................................................................29
Company Profile............................................................................................................................33
2.2 Legal Framework.....................................................................................................................34
Commercial/ travel industry: ...............................................................................................34
Hygiene regulation...............................................................................................................36
Use of Public parking areas..................................................................................................39
Requirements........................................................................................................................43
Regulatory officer interview.................................................................................................45
Sales tax................................................................................................................................53
Employees............................................................................................................................55
Insurance...............................................................................................................................56
Business Goals...............................................................................................................................57
Forecasted Cash flow statement...........................................................................................57
Forecasted income statement................................................................................................59
Forecasted Balance-sheet.....................................................................................................59
CONCLUSION..............................................................................................................................61
REFERENCES..............................................................................................................................62

ILLUSTRATION INDEX
Illustration 1: Food truck.................................................................................................................2
Illustration 2: classic burger...........................................................................................................13
Illustration 3: Bacon Burger...........................................................................................................14
Illustration 4: Small size maxi burger............................................................................................15
Illustration 5: Veggie Burger.........................................................................................................16
Illustration 6: Fire burger...............................................................................................................17
Illustration 7: mini- pack................................................................................................................18
Illustration 8: Salad........................................................................................................................20
Illustration 9: Bacon parm fries.....................................................................................................22
Illustration 10: Fried eggs..............................................................................................................23
Illustration 11: marketing mix.......................................................................................................30

INTRODUCTION
In relation with operating a business from food truck which is being operated in Germany
to have brought the fast food services to the consumers throughout Mönchengladbach. The
motive of business is for bringing healthy and costs efficient food to consumers in location. They
have mainly targeted office people and students which are always in rush and did not have
enough time for preparing meals. They also approach towards having the meals on regular basis
on cheap prices which will be affordable for them as well as must be good in quality. “Drive
Burger” is planning to have appropriate business operations which will be attractive to the
consumers in terms of having healthy meals. Business has planned to bring a range of Burgers,
Sandwiches, Spaghetti and various beverages which will be available to them at cheap rates.
In the following report there will be specific business plan which in turn will be helpful to
business to have risen in income level. There will be installation of various new machinates and
operational practices which will be effectiveness to have risen in income level of the firm.
Similarly, the report comprises with all the activities which were has been planned by the
researchers to have fruitful and profitable practices in market. It has been considered by the
workers of “Drive Burger” is that they will going to make effective internal control over the
hygienic food quality which comprises with consideration of all ethical regulations relevant with
serving food in market. Consumers will be served with healthy food and drinks that will bring
them positive experience relevant with each meal (Barringer, 2012). Researchers will cover all
areas of study such as capital needs and sales tax. Employment services as well as insurance
payable by them will be managed and administered in this plan. There will be discussion based
on various competitors in the environment and access through opportunities which will be
effective as well as beneficial in terms of building effective control over the market.
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Illustration 1: Food truck
(Source: retro food truck, 2018)
Objective
Motive of “Drive Burger” is to serve the healthy food and drinks that will bring them the
positive experience relevant with each meal. Mainly, they have targeted office people and
students which are always in rush and do not have enough time for preparing their meals. They
also approach towards having the meals of regular basis on cheap costs which will be affordable
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for them as well as must be in good quality (Boiko, 2016). Consideration of all the legal terms,
regulations as well as industrial needs which will be satisfactory to bring suitable control over
the cost of products, hygiene as well as quality (Fulker and et.al., 2016). Quality of food will be
served with proper emphasis on ingredients used in each preparation, use of healthy material and
hygienic equipment and machines will be used to meet the proper health requirements on time.
It has been considered by researchers that students and job personnel were always in
hurry and rush as well as they do not have enough time to prepare healthy food. Moreover,
motive is to bring them cost efficiency and healthy food. On other side, in consideration with
“Drive Burger” it can be said that there will be benefits associated with these business operations
(Gabler and et.al., 2017). Thus, rise in income will be effective and helpful to open more
franchises in the market. Concept of food van which will be helpful in having appropriate control
over costs as there is no need to make expenditures over accommodation facilities. Similarity,
there will be fruitful development of operations which can be appropriate and suitable to have
satisfactory revenue generations. It has been planned by researchers that they will go to make
various meal packs which will be cost efficient and come under the budgets of consumers.
Procedure
It has been planned by an operational team of “Drive Burger” that they will go to prepare
several meals which in turn will be effective to business. There has been planning relevant with
producing various meals such as Mini Packs, Hamburgers, Nuggets, Soft drinks, Cheeseburger,
Chilli cheese burger, salad, shakes, sundae, spaghetti etc. with the proper consideration over
quality and costs use in such preparations (Barringer, 2012). On other side, it can be said that
there will be contact with various suppliers which were registered in business operations as well
as bring effective control over the products and prices. Similarly, the process of using equipment,
machineries as well as various tools that will be effective and beneficial in bringing promptness
in work. The food will be served on the van or food truck which will be driven all over area in a
scheduled routine.
Moreover, there has been plans relevant with the selection of appropriate staff members,
suppliers, locations as well as marketing team. Stakeholders associated with this business will
have appropriate administration of their work and deliver the best quality of food material in
market. Determination of such tasks and operations which will be effective as per analysing the
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cost requirements as well as meeting the business objectives in the right time. All the dishes and
rinks has been allocated with the effective prices over them which in turn will be profitable to
generate the gains in through business operations. Decisions made by personnels is that they will
mainly operate the food truck in Germany at “Mönchengladbach” which will be appropriate
location for them in terms of making productive efforts. On the other side, the food truck does
not have any particular location as well as doe not need to make cost decisions to obtain a plan
and make accommodation expenses. Similarly, there will be fruitful gains and the operational
needs of firm which insists the appropriate changes as well as revenue generations through
promoting the business with its product line. Simplified techniques will be appropriate in terms
of making the best quality of foods.
Mission and Vision
“Drive Burger” has planned various operations which in turn will be effective and helpful
to have most effective growth in revenue as well as bring the cost efficient and good quality food
among consumers. Moreover, consideration of various laws, regulations and food security acts
which will have the appropriate determination of the work. The food will be served on the food
van or food truck which will be driven all over location in a scheduled routine. Moreover, there
has been plans relevant with the selection of appropriate staff members, suppliers, locations as
well as marketing team (Fulker and et.al., 2016). The stakeholders associated with this business
will have appropriate administration of their work and deliver the best quality of food material in
the market. Consideration of all the legal terms, regulations as well as industrial needs which in
turn will be helpful and satisfactory top bring the suitable control over the quality, hygiene as
well as cost of the products. In the coming period the business will have appropriate growth in
and which has been planned by the professionals that they will go to operate few more food
trucks in German market.
Aim and Objectives
Aim: “To access market needs and cost required for success of “Drive Burger” food truck”
Objectives:
 To analyse fruitfulness of business idea in the market
 To access available competition, suppliers as well as relevant resources for the business
operations.
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 To access market as well as fetching requirements of consumers in respect with food
truck.
 To suggest suitable ways and techniques in developing the business in the broad terms.
Definitions and theoretical foundations
2.1 Concept of food truck
These are full-fledge restaurant which will be effective and helpful as per demonstrating
the various operational predicates. Concept of operating a food truck will be enthusiastic for the
professionals, employees as well as consumers in taking meals. Therefore, it is a newly
implicated concept that will influence consumers in having meals at their convenient place. It is a
mobile restaurant which builds with all necessary equipments, machineries as well as operational
activities. Composition of a food truck based on analysing several factors which are needed to be
considered by business professionals such as:
Space: It consists of limiting the resources and the availability of sources for operating a
food truck. Moreover, this concept will be helpful; in meeting the business objectives as well as
requirements in the right time. Small space will have scarcity of all material such as machineries,
equipments and ingredients. The negative impacts is that business will serve on limited
consumers daily. There will be rise in demands as if the business will have growth in operational
practices as well as revenue generation. Moreover, the implication of such plans and policies
which are needed to be accurate and sufficient for firm in terms of gaining good revenue.
Installation of appropriate categories of equipments which will be effective and helpful in terms
of preparing various kinds of recipes. The scarcity of the resources ahas negative impacts in
terms of losing large number of buyers from business. To retaining buyers for longer period all
necessary ingredients needed to be consumed by business. All operational tools are needed to be
installed in truck in a Compaq manner that will be attractive and influencing to have availability
of all resources as well as management of work.
Time: To remove the struggle in making profit there is needed to have appropriate
schedule thus, the timing of operating foods truck needed to be communicated among consumers
as well as it must be prompt. Timing will be effective and helpful in gathering the large number
of buyers and if there is any loophole business will loss its consumers. Time consumes in respect
with preparing meals needed to be short and appropriate as the business will have satisfactory
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gains in the coming time. If such time consumed by professionals in preparing is higher than
they will not being able to make good earning trough this business. Moreover, in respect with
this issue it can be said that there are needs to have effective control over timings of business
operations. Proper management of operations and time will be effective as per having rise in
income and operational practices of the firm.
Customer demand: launching a food truck business will bring the satisfactory gains and
revenue in the coming period. Moreover, there will be rise in revenue as well as operational
gains of firm. Varieties of dishes will be served among people with a motive to take positive
response and their preferences for taste, prices and food quality. “Drive Burger” needed to have
appropriate strategic market plan which will be helpful to them as pert communicating the
business ideas among people. Therefore, it enables sale team in making appropriate forecast of
sales demand that will be generated in the market. Determination of various demands and
operations which in turn will be effective and helpful as per having informative rise in value and
operational practices of firm. Analysing current market trend and preferences of consumers
which indicates a suitable survey and observation over eating habit of people as well as prices
payable by them in a restaurant. Ascertaining the general demand of consumers with a restaurant
business is that they mainly comprise with having effective rise in revenue as well as
performance of business. Consumer considers the best quantity with appropriate satisfaction
from such services. In a restaurant business there are higher emphasise payable over improving
the quality control as well as costs efficient meals which are needed to be offered by them.
Tastes and quality of food will be attractive and helpful to the business as per improving the
business needs as well as generating the fruitful ideas in market. It requires complete analysis
over consumer needs and wants in a period as well as revenue generation of business as per
improving the business growth. The analysis over their wants preferences as well ad costs
conveniences that will be helpful to in terms of deciding prices over goods and services as well
as management of operations.
Definition and special features:
Currently, many of the businesses has approaches towards operating entity in terms of
facilitating the foods truck services to consumers. It is a mobile restaurant which brings the fresh
food articles, meals and beverages to the consumers at various locations. Thus, the concept
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consists of providing appropriate quality of the food material in the market to have the
satisfactory gains bring convenience experiences to the consumers. It comprises with the null
accommodation costs which will be helpful as effective to have risen in the income as well as
revenue generations of entity (Ab Wahab and et.al., 2017). There will be few members such as
two or more than two people were engaged in this business. It also comprises with the less
investment as there is the only need to have a well-conditioned food truck which will be
modified with various equipment and machineries used in preparing the meals (Food Truck
Theme Ideas and Inspiration, 2017). The charges are mainly fuel, purchasing of raw material as
well as salaries of the people.
However, in relation with the approaches which is takes into consideration by the
professionals of “Drive Burger” is that there are capable of making the effective sale of such
articles among the market to retaining the adequate gains and profits through such resources
which will be effective and helpful to meet the business requirements in the appropriate time.
However, the main advantages of operating a food truck is that there is not need to make
excessive investment for developing the infrastructure fatalities or making the payment of taxes
in respect with the accommodation facilities (Fischbach and Guerrero, 2017). Thus, there
mobility brings the owners' ability to make the operations anywhere and serve the food
everywhere the main motive of the business is to facilitate the food with the best quality or in a
cost efficiency manner. Similarly, the purchase of raw material will be based on regular basis as
there is not need to wait for the suppliers to bring the products at the premises.
It will be more helpful as well as profitable for “Drive Burger” as if they scheduled their
time in visiting the particular location which will be in communication to the people or
consumers and which in turn brings them suitable gains (Cook, Zane and Campbell, 2017). The
convenience level of such type of business is very convenient and profitable for having the long
term gains with lower implication of costs for the operations. Similarly, in relation with
operating the business for the longer terms and the operational period there will be requirement
meeting all the needs and operational wants of the local authorities such as proper licensing as
well as consideration of the human rights laws (Godfrey, 2017). Other than this, there has been
various plans for managing the financial requirement in the business. Therefore, there will be ned
for keeping the books of records which in turn will be effective to analyse the costs requirement
of the business for the longer period.
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Feature of “Drive Burger”:
This business is comprises with selling the large varieties of burgers in the market which
in turn will be helpful and effective to have risen in the operational gains and profitability of the
firm's operations. However, there has been various concepts and feature of a food truck which
are currently operating in the market such as severing the juices, fast food, pizzas, ice creams etc.
These are the businesses which will be helpful as they have large number of consumers in
comparison with the restaurant businesses (Concepts for food truck, 2017). Obtaining the
appropriate attention of the consumers there is need to have effective menu card which is
consisted of all the new and innovative dishes. Therefore, the best taste as well as quality of
material used in preparing the meals will be very attractive to consumers for keeping their come
backs for meal again and again. Determination of such tasks and operations which will be
effective as per analysing the cost requirements as well as meeting the business objectives in the
right time. All the dishes and rinks has been allocated with the effective prices over them which
in turn will be profitable to generate the gains in through business operations. Decisions made by
personnels is that they will mainly operate the food truck in Germany at “Mönchengladbach”
which will be appropriate location for them in terms of making productive efforts. On the other
side, the food truck does not have any particular location as well as doe not need to make cost
decisions to obtain a plan and make accommodation expenses. Similarly, there will be fruitful
gains and the operational needs of firm which insists the appropriate changes as well as revenue
generations through promoting the business with its product line. Simplified techniques will be
appropriate in terms of making the best quality of foods.
Moreover, in relation with preparing the meals as well as attracting the large number of
consumers there is need to have effective control over the costs as well as brings the unique
product line which will be interesting to the consumers at a particular diaspora. The concept of
serving the varieties of burger there has been various other products which has been featured and
decided by the professionals to sell them in consumers (Ab Wahab and et.al., 2017). Therefore,
the aim of business is that there will be services relevant with serving the all categories of food to
the consumers as they do not need to headed towards new location and areas. Thus, there are
various areas which has been considered by the professionals of “Drive Burger” such as:
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