Business Plan: Drive Burger - Food Truck Operations in Germany

The assignment presents a detailed business plan for 'Drive Burger', a food truck aiming to serve burgers, meals, and drinks in Germany, with a focus on Mönchengladbach. The plan includes an executive summary, outlining the business's target market (office workers and students), operational strategies, and menu offerings. It covers marketing strategies, including a marketing mix, and addresses legal frameworks specific to Germany, such as hygiene regulations, parking rules, and sales tax. The business plan also provides a company profile, business goals, and financial projections, including forecasted cash flow, income statements, and balance sheets. The plan emphasizes cost efficiency, healthy food options, and adherence to legal and industrial requirements, aiming to provide consumers with positive dining experiences. The document also includes an introduction, objective, procedure, mission and vision sections, along with definitions and theoretical foundations related to the food truck concept.

BUSINESS PLAN ON
EXAMPLE OF FOOD
TRUCK

EXECUTIVE SUMMARY
“Drive Burger” is a food truck which aims at operating the operational activities in Germany as
per serving Delicious burgers, meals and various drinks. The operational motive of this business
is in terms with making qualitative improvements in the business operations. They have mainly
targeted office people and students which are always in rush and did not have enough time for
preparing meals. They also approach towards having the meals on regular basis on cheap prices
which will be affordable for them as well as must be good in quality. “Drive Burger” is planning
to have appropriate business operations which will be attractive to the consumers in terms of
having healthy meals. Consumers will be served with healthy food and drinks that will bring
them positive experience relevant with each meal. Consideration of all the legal terms,
regulations as well as industrial needs which in turn will be helpful and satisfactory top bring
suitable control over the quality, hygiene as well as cost of products. There has been planning
relevant with producing various meals such as Mini Packs, Hamburgers, Nuggets, Soft drinks,
Cheeseburger, Chilli cheese burger, salad, shakes, sundae, spaghetti etc. with the proper
consideration over quality and costs use in such preparations. Moreover, truck should not be
parked in privately held property without seeking permission from the owner. Furthermore, in
some locations, metered parking rules are different which means that businesses are not allowed
to park food truck in any of metered spaces where restrictions prevails. In addition, adherence to
the above parking spaces, Drive Burger should park in those areas of Mönchengladbach location
where fire hydrant, crosswalk are present. Thus, such public parking should not be used by firm
for carrying out operation on daily basis. The taxation of the Germany is one of the important
law regarding paying off taxes to the authority in the best possible manner. It is essentially
required as business operates for providing goods and services to the customers and thus, when
income is generated, it is liability of firm to pay its taxes with much ease. In German taxation,
sales tax is applicable on the business is termed as VAT (Value Added Tax) which is required to
be paid by company in the best possible way. The sales tax on food resale is levied to the
business and as such, purchasing food for the purpose of resale is purely exempted from sales
taxes.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Objective.................................................................................................................................2
Procedure................................................................................................................................3
Mission and Vision.................................................................................................................4
Aim and Objectives................................................................................................................4
Definitions and theoretical foundations...........................................................................................5
2.1 Concept of food truck.......................................................................................................5
Marketing plan......................................................................................................................25
Marketing mix for “Drive Burger”.......................................................................................29
Company Profile............................................................................................................................33
2.2 Legal Framework.....................................................................................................................34
Commercial/ travel industry: ...............................................................................................34
Hygiene regulation...............................................................................................................36
Use of Public parking areas..................................................................................................39
Requirements........................................................................................................................43
Regulatory officer interview.................................................................................................45
Sales tax................................................................................................................................53
Employees............................................................................................................................55
Insurance...............................................................................................................................56
Business Goals...............................................................................................................................57
Forecasted Cash flow statement...........................................................................................57
Forecasted income statement................................................................................................59
Forecasted Balance-sheet.....................................................................................................59
CONCLUSION..............................................................................................................................61
REFERENCES..............................................................................................................................62

ILLUSTRATION INDEX
Illustration 1: Food truck.................................................................................................................2
Illustration 2: classic burger...........................................................................................................13
Illustration 3: Bacon Burger...........................................................................................................14
Illustration 4: Small size maxi burger............................................................................................15
Illustration 5: Veggie Burger.........................................................................................................16
Illustration 6: Fire burger...............................................................................................................17
Illustration 7: mini- pack................................................................................................................18
Illustration 8: Salad........................................................................................................................20
Illustration 9: Bacon parm fries.....................................................................................................22
Illustration 10: Fried eggs..............................................................................................................23
Illustration 11: marketing mix.......................................................................................................30

INTRODUCTION
In relation with operating a business from food truck which is being operated in Germany
to have brought the fast food services to the consumers throughout Mönchengladbach. The
motive of business is for bringing healthy and costs efficient food to consumers in location. They
have mainly targeted office people and students which are always in rush and did not have
enough time for preparing meals. They also approach towards having the meals on regular basis
on cheap prices which will be affordable for them as well as must be good in quality. “Drive
Burger” is planning to have appropriate business operations which will be attractive to the
consumers in terms of having healthy meals. Business has planned to bring a range of Burgers,
Sandwiches, Spaghetti and various beverages which will be available to them at cheap rates.
In the following report there will be specific business plan which in turn will be helpful to
business to have risen in income level. There will be installation of various new machinates and
operational practices which will be effectiveness to have risen in income level of the firm.
Similarly, the report comprises with all the activities which were has been planned by the
researchers to have fruitful and profitable practices in market. It has been considered by the
workers of “Drive Burger” is that they will going to make effective internal control over the
hygienic food quality which comprises with consideration of all ethical regulations relevant with
serving food in market. Consumers will be served with healthy food and drinks that will bring
them positive experience relevant with each meal (Barringer, 2012). Researchers will cover all
areas of study such as capital needs and sales tax. Employment services as well as insurance
payable by them will be managed and administered in this plan. There will be discussion based
on various competitors in the environment and access through opportunities which will be
effective as well as beneficial in terms of building effective control over the market.
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Illustration 1: Food truck
(Source: retro food truck, 2018)
Objective
Motive of “Drive Burger” is to serve the healthy food and drinks that will bring them the
positive experience relevant with each meal. Mainly, they have targeted office people and
students which are always in rush and do not have enough time for preparing their meals. They
also approach towards having the meals of regular basis on cheap costs which will be affordable
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for them as well as must be in good quality (Boiko, 2016). Consideration of all the legal terms,
regulations as well as industrial needs which will be satisfactory to bring suitable control over
the cost of products, hygiene as well as quality (Fulker and et.al., 2016). Quality of food will be
served with proper emphasis on ingredients used in each preparation, use of healthy material and
hygienic equipment and machines will be used to meet the proper health requirements on time.
It has been considered by researchers that students and job personnel were always in
hurry and rush as well as they do not have enough time to prepare healthy food. Moreover,
motive is to bring them cost efficiency and healthy food. On other side, in consideration with
“Drive Burger” it can be said that there will be benefits associated with these business operations
(Gabler and et.al., 2017). Thus, rise in income will be effective and helpful to open more
franchises in the market. Concept of food van which will be helpful in having appropriate control
over costs as there is no need to make expenditures over accommodation facilities. Similarity,
there will be fruitful development of operations which can be appropriate and suitable to have
satisfactory revenue generations. It has been planned by researchers that they will go to make
various meal packs which will be cost efficient and come under the budgets of consumers.
Procedure
It has been planned by an operational team of “Drive Burger” that they will go to prepare
several meals which in turn will be effective to business. There has been planning relevant with
producing various meals such as Mini Packs, Hamburgers, Nuggets, Soft drinks, Cheeseburger,
Chilli cheese burger, salad, shakes, sundae, spaghetti etc. with the proper consideration over
quality and costs use in such preparations (Barringer, 2012). On other side, it can be said that
there will be contact with various suppliers which were registered in business operations as well
as bring effective control over the products and prices. Similarly, the process of using equipment,
machineries as well as various tools that will be effective and beneficial in bringing promptness
in work. The food will be served on the van or food truck which will be driven all over area in a
scheduled routine.
Moreover, there has been plans relevant with the selection of appropriate staff members,
suppliers, locations as well as marketing team. Stakeholders associated with this business will
have appropriate administration of their work and deliver the best quality of food material in
market. Determination of such tasks and operations which will be effective as per analysing the
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cost requirements as well as meeting the business objectives in the right time. All the dishes and
rinks has been allocated with the effective prices over them which in turn will be profitable to
generate the gains in through business operations. Decisions made by personnels is that they will
mainly operate the food truck in Germany at “Mönchengladbach” which will be appropriate
location for them in terms of making productive efforts. On the other side, the food truck does
not have any particular location as well as doe not need to make cost decisions to obtain a plan
and make accommodation expenses. Similarly, there will be fruitful gains and the operational
needs of firm which insists the appropriate changes as well as revenue generations through
promoting the business with its product line. Simplified techniques will be appropriate in terms
of making the best quality of foods.
Mission and Vision
“Drive Burger” has planned various operations which in turn will be effective and helpful
to have most effective growth in revenue as well as bring the cost efficient and good quality food
among consumers. Moreover, consideration of various laws, regulations and food security acts
which will have the appropriate determination of the work. The food will be served on the food
van or food truck which will be driven all over location in a scheduled routine. Moreover, there
has been plans relevant with the selection of appropriate staff members, suppliers, locations as
well as marketing team (Fulker and et.al., 2016). The stakeholders associated with this business
will have appropriate administration of their work and deliver the best quality of food material in
the market. Consideration of all the legal terms, regulations as well as industrial needs which in
turn will be helpful and satisfactory top bring the suitable control over the quality, hygiene as
well as cost of the products. In the coming period the business will have appropriate growth in
and which has been planned by the professionals that they will go to operate few more food
trucks in German market.
Aim and Objectives
Aim: “To access market needs and cost required for success of “Drive Burger” food truck”
Objectives:
 To analyse fruitfulness of business idea in the market
 To access available competition, suppliers as well as relevant resources for the business
operations.
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 To access market as well as fetching requirements of consumers in respect with food
truck.
 To suggest suitable ways and techniques in developing the business in the broad terms.
Definitions and theoretical foundations
2.1 Concept of food truck
These are full-fledge restaurant which will be effective and helpful as per demonstrating
the various operational predicates. Concept of operating a food truck will be enthusiastic for the
professionals, employees as well as consumers in taking meals. Therefore, it is a newly
implicated concept that will influence consumers in having meals at their convenient place. It is a
mobile restaurant which builds with all necessary equipments, machineries as well as operational
activities. Composition of a food truck based on analysing several factors which are needed to be
considered by business professionals such as:
Space: It consists of limiting the resources and the availability of sources for operating a
food truck. Moreover, this concept will be helpful; in meeting the business objectives as well as
requirements in the right time. Small space will have scarcity of all material such as machineries,
equipments and ingredients. The negative impacts is that business will serve on limited
consumers daily. There will be rise in demands as if the business will have growth in operational
practices as well as revenue generation. Moreover, the implication of such plans and policies
which are needed to be accurate and sufficient for firm in terms of gaining good revenue.
Installation of appropriate categories of equipments which will be effective and helpful in terms
of preparing various kinds of recipes. The scarcity of the resources ahas negative impacts in
terms of losing large number of buyers from business. To retaining buyers for longer period all
necessary ingredients needed to be consumed by business. All operational tools are needed to be
installed in truck in a Compaq manner that will be attractive and influencing to have availability
of all resources as well as management of work.
Time: To remove the struggle in making profit there is needed to have appropriate
schedule thus, the timing of operating foods truck needed to be communicated among consumers
as well as it must be prompt. Timing will be effective and helpful in gathering the large number
of buyers and if there is any loophole business will loss its consumers. Time consumes in respect
with preparing meals needed to be short and appropriate as the business will have satisfactory
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gains in the coming time. If such time consumed by professionals in preparing is higher than
they will not being able to make good earning trough this business. Moreover, in respect with
this issue it can be said that there are needs to have effective control over timings of business
operations. Proper management of operations and time will be effective as per having rise in
income and operational practices of the firm.
Customer demand: launching a food truck business will bring the satisfactory gains and
revenue in the coming period. Moreover, there will be rise in revenue as well as operational
gains of firm. Varieties of dishes will be served among people with a motive to take positive
response and their preferences for taste, prices and food quality. “Drive Burger” needed to have
appropriate strategic market plan which will be helpful to them as pert communicating the
business ideas among people. Therefore, it enables sale team in making appropriate forecast of
sales demand that will be generated in the market. Determination of various demands and
operations which in turn will be effective and helpful as per having informative rise in value and
operational practices of firm. Analysing current market trend and preferences of consumers
which indicates a suitable survey and observation over eating habit of people as well as prices
payable by them in a restaurant. Ascertaining the general demand of consumers with a restaurant
business is that they mainly comprise with having effective rise in revenue as well as
performance of business. Consumer considers the best quantity with appropriate satisfaction
from such services. In a restaurant business there are higher emphasise payable over improving
the quality control as well as costs efficient meals which are needed to be offered by them.
Tastes and quality of food will be attractive and helpful to the business as per improving the
business needs as well as generating the fruitful ideas in market. It requires complete analysis
over consumer needs and wants in a period as well as revenue generation of business as per
improving the business growth. The analysis over their wants preferences as well ad costs
conveniences that will be helpful to in terms of deciding prices over goods and services as well
as management of operations.
Definition and special features:
Currently, many of the businesses has approaches towards operating entity in terms of
facilitating the foods truck services to consumers. It is a mobile restaurant which brings the fresh
food articles, meals and beverages to the consumers at various locations. Thus, the concept
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consists of providing appropriate quality of the food material in the market to have the
satisfactory gains bring convenience experiences to the consumers. It comprises with the null
accommodation costs which will be helpful as effective to have risen in the income as well as
revenue generations of entity (Ab Wahab and et.al., 2017). There will be few members such as
two or more than two people were engaged in this business. It also comprises with the less
investment as there is the only need to have a well-conditioned food truck which will be
modified with various equipment and machineries used in preparing the meals (Food Truck
Theme Ideas and Inspiration, 2017). The charges are mainly fuel, purchasing of raw material as
well as salaries of the people.
However, in relation with the approaches which is takes into consideration by the
professionals of “Drive Burger” is that there are capable of making the effective sale of such
articles among the market to retaining the adequate gains and profits through such resources
which will be effective and helpful to meet the business requirements in the appropriate time.
However, the main advantages of operating a food truck is that there is not need to make
excessive investment for developing the infrastructure fatalities or making the payment of taxes
in respect with the accommodation facilities (Fischbach and Guerrero, 2017). Thus, there
mobility brings the owners' ability to make the operations anywhere and serve the food
everywhere the main motive of the business is to facilitate the food with the best quality or in a
cost efficiency manner. Similarly, the purchase of raw material will be based on regular basis as
there is not need to wait for the suppliers to bring the products at the premises.
It will be more helpful as well as profitable for “Drive Burger” as if they scheduled their
time in visiting the particular location which will be in communication to the people or
consumers and which in turn brings them suitable gains (Cook, Zane and Campbell, 2017). The
convenience level of such type of business is very convenient and profitable for having the long
term gains with lower implication of costs for the operations. Similarly, in relation with
operating the business for the longer terms and the operational period there will be requirement
meeting all the needs and operational wants of the local authorities such as proper licensing as
well as consideration of the human rights laws (Godfrey, 2017). Other than this, there has been
various plans for managing the financial requirement in the business. Therefore, there will be ned
for keeping the books of records which in turn will be effective to analyse the costs requirement
of the business for the longer period.
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Feature of “Drive Burger”:
This business is comprises with selling the large varieties of burgers in the market which
in turn will be helpful and effective to have risen in the operational gains and profitability of the
firm's operations. However, there has been various concepts and feature of a food truck which
are currently operating in the market such as severing the juices, fast food, pizzas, ice creams etc.
These are the businesses which will be helpful as they have large number of consumers in
comparison with the restaurant businesses (Concepts for food truck, 2017). Obtaining the
appropriate attention of the consumers there is need to have effective menu card which is
consisted of all the new and innovative dishes. Therefore, the best taste as well as quality of
material used in preparing the meals will be very attractive to consumers for keeping their come
backs for meal again and again. Determination of such tasks and operations which will be
effective as per analysing the cost requirements as well as meeting the business objectives in the
right time. All the dishes and rinks has been allocated with the effective prices over them which
in turn will be profitable to generate the gains in through business operations. Decisions made by
personnels is that they will mainly operate the food truck in Germany at “Mönchengladbach”
which will be appropriate location for them in terms of making productive efforts. On the other
side, the food truck does not have any particular location as well as doe not need to make cost
decisions to obtain a plan and make accommodation expenses. Similarly, there will be fruitful
gains and the operational needs of firm which insists the appropriate changes as well as revenue
generations through promoting the business with its product line. Simplified techniques will be
appropriate in terms of making the best quality of foods.
Moreover, in relation with preparing the meals as well as attracting the large number of
consumers there is need to have effective control over the costs as well as brings the unique
product line which will be interesting to the consumers at a particular diaspora. The concept of
serving the varieties of burger there has been various other products which has been featured and
decided by the professionals to sell them in consumers (Ab Wahab and et.al., 2017). Therefore,
the aim of business is that there will be services relevant with serving the all categories of food to
the consumers as they do not need to headed towards new location and areas. Thus, there are
various areas which has been considered by the professionals of “Drive Burger” such as:
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 There will be focus in payable over delivering the hygienic meals to the consumers with
the respective of using organic as well as fresh ingredients in preparing the meals for the
business.
 The use of properly scheduled operating time will be helpful and beneficial to have
satisfactory revenue generation as well as attracting the consumers at the right place on
perfect time (Fischbach and Guerrero, 2017).
 There will be preparation of meals on the basis of implicating the innovative techniques
and sources of preparing the meals for the operations.
 There will be selection of effective suppliers which brings the organic ingredients for the
preparation of the meals and drinks.
 The food will be comprises with all the legal terms and conditions such as obtaining a
license from local authorities (Cook, Zane and Campbell, 2017).
 There will be use of perfect European flavours and regional cuisine to have appropriate
increment in the revenue and the operational practices in the market.
Application examples:
In accordance with developing the business on a large level as the large consumer and
product chain will benefit the business to have risen in income, growth and operational
efficiencies. Therefore, in accordance with having such gains there is needed to have a developed
and specific plan which will be fruitful and beneficial to the firm as per having appropriate
revenue generation for the period. Thus, the food truck “Drive Burger” needed to have
satisfactory varieties of dishes which will be attractive and helpful to the business units to have
risen in the economic level as well as profit generation of the firm. The professionals of this
business has planned to launch various categories of burgers., fast food dishes and beverages like
juices and soft drinks (Foodtruck Menu, 2018). Thus, it has been aimed at offering the fitful and
profitable goods and services among the consumers as well as managing the operational
practices for the long period. On the other side, the quality of food articles has been considered
by the business professionals which will be healthy and beneficial for the consumers to have
meals on regular purpose. They have mainly targeted office people and students which are
always in rush and did not have enough time for preparing meals. They also approach towards
9

having the meals on regular basis on cheap prices which will be affordable for them as well as
must be good in quality. “Drive Burger” is planning to have appropriate business operations
which will be attractive to the consumers in terms of having healthy meals (Scavarda and et.al.,
2017). Consumers will be served with healthy food and drinks that will bring them positive
experience relevant with each meal. Consideration of all legal terms, regulations as well as
industrial needs which will be adequate bringing suitable control over the product quality,
hygiene as well as cost. There has been planning relevant with producing various meals such as
Mini Packs, Hamburgers, Nuggets, Soft drinks, Cheeseburger, Chilli cheese burger, salad,
shakes, sundae, spaghetti etc. with the proper consideration over quality and costs use in such
preparations. Therefore, there are various range of burgers and food articles which have been
offered among consumers such as:
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Menu Ingredients Prices
Classic burger Tomato, Onions, Pickle, Angus beef,
Mayo, Lettuce
€7.50
Bacon cheddar Bacon, Lettuce, Angus Beef,
Tomato, Onion, Pickle, Mayo
€9.50
Mexi burger Grilled Ham, Angus Beef, Lettuce,
Avocado, Jalapenos, chipotle mayo,
Queso fresco.
€11.20
Veggie burger Red been and mushroom petty,
mayo, pickle, onion, tomato
€7.60
Fire burger chipotle mayo, Jalapenos peppers,
Angus Beef, onion, Fire sauce,
Lettuce, Serrano peppers, pepper
jack cheese,
€8.20
Mushroom burger Caramelized onions, Lettuce, Angus
Beef, roasted mushrooms, garlic-
herb mayo, smoked gouda cheese.
€11.50
Fries Potato fries €3.50
Bacon parm fries Bacon, fires, mayo, garlic aioli sauce €6.50
Fried egg Egg, onion, spices €2
Mini Packs A Classic burger+Fries+ milkshake €12.52
Hamburgers Ripe tomato, lettuce, ground chuck,
black pepper.
€3.25
Nuggets Skinless chicken breasts, flour, eggs,
breadcrumbs
€5.99
Salad Tomato, lettuce, cucumber, onions,
lime juice, rice vinegar, mint,
€3
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coriander leaves.
Spaghetti Bacon, tomato, mint leaves, cheese,
cream. Noodles.
€4.56
Drinks
Coca- cola - €1.53
Milk shake Vanilla, chocolates, strawberries €1.49
Fruit & nut shake €2.5
Mix fruit shake Strawberry, pineapple, kiwi, black
current
€3.5
Chocolate shake Kit-kat, Oreo. €4.2
Sundae Vanilla ice cream, short bread
biscuits, chocolate cake or brownie,
dark chocolate, strawberries, milk
chocolate.
€2.82
Dishes and Drinks:
Professionals at “Drive Burger” have planned the initial menu card and the products they
have aimed at dealing it among the people. Therefore, there has been use of various categories
of ingredients which will be rich in flavour and taste. Therefore, the motive of business is to
satisfy the students and the working individuals with the bets quality of food. Therefore, in
consideration with such impacts there has been selection of appropriate suppliers and the
employees who will performer the tasks (Angerer and et.al., 2017). On the other side it can be
said that there is needed to have an appointment of qualified chef which will be able to prepare
all the dishes and drinks with consideration of better quality control. Moreover, the products
which have been offered by professionals at “Drive Burger” such as:
Classic Burger: This is the most cost effectiveness and healthy burger which have been
offered by “Drive Burger” to the consumer. Therefore, it consists of various ingredients such as
veggies and meat. Therefore, it consists of Angus beef which is from the Angus cattle the meat
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will be fresh and healthy as it has higher protein and carbohydrates which will be good for
healthy diet. Moreover, the plan for using such an ingredient to bring the winning dishes among
the consumers which will be best in quality as well as must have use of fresh material in
preparing it (Proksch and et.al., 2017). There will be use of machineries, grills, microwave oven
as well as various equipment which has been used in preparing such food articles. Ion relation
with developing the appropriate plans and operations there will be influences of various dishes
and techniques to prepare the meal. Further this burger consists of various other ingredients such
as Tomato, onion, lettuce and mayo which will be good agent in terms of facilitating the
appropriate flavour and texture to the meal. Therefore, the motive of bring the healthy food
among people will be effective as if the professionals must considers about dealing the goods in
an appropriate quality.
Illustration 2: classic burger
(Source: Burgers, 2018)
Bacon cheddar: The other product or which have been offered to the consumers is the
bacon cheddar burger which will be prepared with consideration of various ingredients such as
Bacon, Lettuce, Angus Beef, Tomato, Onion, Pickle and Mayo. Thus, the use of two categories
of meal elements which will be effective and helpful in uplifting the tastes and flavour of such
13

meal. This will cost for 9.50 euros and which will be effective and helpful as it will be under the
budgets of consumer. Bacon is the salted pork meat which have been constraint from the pork
chest of belly (Licha and Brem, 2018). It comprises with lower fat and has the unique flavour of
taste. Therefore, the use of such an ingredient in side supplement to the dishes as the thin layer of
meat can be adjusted in the burger as well as in various other preparation. It comprises with the
lower fat which will be helpful to the people who would have it on regular basis. Thus, there are
various bacon lovers in market who would love to have the meal for their daily meal.
Illustration 3: Bacon Burger
(Source: Bacon Cheeseburger, 2018)
Mexi burger: This preparation will be most attractive to the consumers as per use of
fresh quality ingredient such as Grilled Ham, Angus Beef, Lettuce, Avocado, Jalapenos, chipotle
mayo and Queso fresco. Therefore, there has been use of various elements or ingredients in
preparing this burger (Stein and et.al., 2017). Therefore, in order to have all the fresh ingredient
on the daily basis there is need to have strong communication and contacts with the external
14

market. Thus, the selection of approbate suppliers, distributors as well as operational experts will
have satisfactory increment in the revenue and the operational gains to this business.
Illustration 4: Small size maxi burger
(Source: Mexi Burger, 2018)
Veggie Burger: Apart from meat preparations there has been specially designed or
prepared burger which comprises with all the vegetable and ingredients that will be helpful to the
health conscious as well as vegetarian people to have such meals. Therefore, there are various
people which does not like to have meat in their meals to satisfy those consumers there has been
preparation of various dishes which will be comprises with vegetables (Riis and et.al., 2017). It
consists of implicating various ingredients into it such as Red been and mushroom petty, mayo,
pickle, onion and tomato. Thus, the use of fresh and best quality material will bring the dish a
rich look and which will be tasty and healthy for consumers. Moreover, it will be compresses
with the use of lower prices as students or other consumers will have them in the best ways as
well as they will have to make payment of low expenses for the same.
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Illustration 5: Veggie Burger
(Source: Super green veggie burger, 2018)
Fire burger: These are the burger which are mainly prepared and implicated in the
business menu as it consists of various ingredients which brings hotness into it. Therefore, there
are various consumers which love to have spicy meal as it will be adventures to them to have the
euphoric feelings through eating spicy stuff. There will be use of various kinds of peppers which
will bring spicy texture and taste in it (Winterhalter and et.al., 2017). Moreover, in includes the
ingredients like chipotle mayo, Jalapenos peppers, Angus Beef, onion, Fire sauce, Lettuce,
Serrano peppers and pepper jack cheese. Thus, this has been implicated by the professionals in
16

the meals and the products they are offering in the market. Moreover, it will be a unique product
which will attract the consumers to try this adventures food and experience the spices.
Illustration 6: Fire burger
(Source: Set Your taste buds on fire, 2018)
Mushroom burger:
Mushrooms are best known for the special features in it such as it is rich in vitamin B2,
B6, it will be helpful in preparing the life threatening diseases as well as will be a good nutrition
for making effective health benefits. However, there has been use of various ingredients which
will bring good flavours such as Caramelized onions, Lettuce, Angus Beef, roasted mushrooms,
garlic- herb mayo and smoked gouda cheese (Yang and Gabrielsson, 2017). The prices of this
burger is said to be cheap in compared with other business and the competitors available in the
market moreover, preparing this meal which consists of all the fresh and healthy ingredients
moreover, this business ideas will bring the favourable impacts over the consumers in becoming
health conscious as well as have the meal they like to have bust in healthy way.
Mini pack:
“Drive Burger” has decided to sale a pack of meal to consumers which consist of classic
burger, fries and milkshake of choice. It has been aimed at providing all categories of meals in a
single box as well as at cheapest rates. It will be cost efficient as well as satisfying in terms of
17

hunger of consumer. The concept of launching a mini pack basically satisfy needs of a buyer in
relation with having all food article in a single pack. It necessary to meet sanctification level of
consumers in quality, quantity and prices of the food. Therefore, launching a mini-pack will be
helpful and perfect strategy for “Drive Burger” in relation with improving sales of three goods at
one time (Konstantynova and Lehmann, 2017). It will improve the sales of all three products
instead of selling a particular unit. Psychologically, people like to have a large quantity of pack
which will be cost effective. Thus, the quantity of products included in a mini pack does not
bother them in terms of cost efficiency. In addition, the costs of this product will be set by the
professionals with considering budgets. It has been believed here that to retain consumers for
longer terms there is need to have effective control over product quality and quantity. The prices
will have satisfactory impacts over increasing sales of food truck in a day.
Illustration 7: mini- pack
(Source:25 Ways to Cut 250 Calories, 2016)
Hamburgers:
18

These are the burger which are highly demanded in market as pee the size of these
burgers are comparatively large than the ordinary burgers. It can be said that there are various
demands and wants of the consumers in relation with improving the sales and operational
activities of the business (Scavarda and et.al., 2017). The recipe of this burger is comprises with
involving various ingredients such as Ripe, tomato, lettuce, ground chuck and spices. Rates are
comparatively set on cheapest rang which will be indicative and helpful as per developing the
business sales growth. “Drive Burger” will have effective revenue gains as if the sale of each
categories of burger will have effective terms and categories of preparations. Popularity of these
burgers in market as for attaining the appropriate growth and revenue generation as to perform
business practices.
Nuggets:
In recent times Chicken nuggets has been a famous dish which is highly appropriate and
liked by people. Moreover, these are prepared from skin less chicken breasts which is needed to
be cut in short peace. That will be attractive as well as healthy to buyers in relation with having
appropriate quality and quantity of food. Similarly, there are various rivalries in market which
will have the negative impacts over the rise in the capital as well as management of operational
work in environment. There will be use of breadcrumbs which brings it a crunchy texture as well
as it will be fries in a deep fryer (Angerer and et.al., 2017). Therefore, in relation with preparing
such meals there is need to have appropriate inventory collection as well as stock of all the
ingredients which were being used in preparing the meals. The nuggets are basically known as
the main recipes of chicken meat. The main things which is needed to be consider by
professionals is for keeping the fresh meat of use of refrigerator to prevent it from germs and
other bacterial infections. Consideration of healthy deliveries is prime requirement of the
business unit. It will be an effective dish which helps in improving the sales of business.
Salad:
For health conscious people there will be demand of having appropriate plate of salad in
lunch time. This is basically known as mixture of all vegetables and leaves. Preparation of salad
is comprises with cutting veggies into small pieces and mixing them together in a bowl with the
lemon juice, mint leaves and coriander leaves (Proksch and et.al., 2017). Salad has effective
flavours and unique texture as well as it does not contain any fat and unhealthy things such as
19

preserved sauces. The implication of various varieties of vegetables in a single bowl will be good
in taste and health benefits to consumers. Consciousness of consumers in relation with having
appropriate health benefits that will have several benefits in terms of making effective control
over revenue generation as well as profitable gains in business (Licha and Brem, 2018).
Vegetables are best known for a bunch of various vitamins and nutrients which will be effective
and helpful as per bringing the appropriate health benefits to individuals.
Illustration 8: Salad
(Source: Caesar Salad with Tofu Croutons, 2018)
20

Spaghetti:
Noodles has been appreciated and loved by various individuals which is a quick
preparation as well as contains all the necessary ingredients which in turn will be effective in
giving higher texture and tastes to individual. “Drive Burger” has the variations in the recipe is
that they will serve it with consideration of various ingredients such as Bacon meat, tomato, mint
leaves, cheese, cream and Noodles. It has been aimed by the chef and business professional is
that it will be a unique technique as well as terms in order to generate a specific needs of the
business operations (Stein and et.al., 2017). Moreover, it has been planned by the professionals
that if the business has appropriate growth in the coming period than there will be in implication
of various new recipes and ingredients that will be effective as per making new reform in
spaghetti and other relevant food. Similarly, as per developing new dishes and operations there is
need to have effective control over quality sued in preparing dishes as well as facilitating the
most appropriate and adequate quality of food.
Fries:
There are many people which are fries lovers and they would like to have variation in the
fires. Therefore, there will be use of Potato and various spices which will make is spicy and tasty
that will be consumed by buyers in the good and healthy way. Thus, “Drive Burger” is offering
fries in a good manner as well as using the fresh potato (Riis and et.al., 2017). The costs of these
ingredients will be effective and under the budgetary scale of consumers.
Bacon parm fries:
This is the unique experiment which has been made with the fries offered by a firm.
Therefore, to implicate the use of various kinds of fries which will be helpful in fetching the
consumer attraction. It influenced with implicating various ingredients and material that will be
useful and helpful to have successful implication of such resources into operation such as Bacon,
fires, mayo and garlic aioli sauce (Winterhalter and et.al., 2017). Therefore, the use of Garlic
aioli sauce will be a good ingredient as it brings the unique garlic flavoured into the fires.
Moreover, it will be attractive to the consumers to have the Bacon fries. Thus, it can be said that
the consumers will have a satisfactory explosion of flavour in their mouth which will be
sufficient as to meet the requirements of overcoming with their carving hunger.
21

Illustration 9: Bacon parm fries
(Source: “Parmesan Bacon Truffle Fries”, 2017)
Fried egg:
In order to serve the best and healthy breakfast to the students and various other
consumers the use of eggs are quite a common thing which have been used as to have
satisfactory meal. Therefore, eggs are known as the best food meal which in turn will be helpful
and beneficial for improving the immunity as well as it is rich in terms of protein diet. Therefore,
it will be the cheapest meal to the consumers which will be effective and helpful as it brings
them the adequate health benefits (Yang and Gabrielsson, 2017). Similarly, in relations with
having fresh ad good quality eggs there has been collaborations with the various suppliers in the
market. It will be comprises with the all the concepts and the issues which are being arise such as
22

diseases through eggs etc. thus, to prevent consumer from such diseases there will be need of
having appropriate analysis over the quality in terms with use of fresh eggs.
Illustration 10: Fried eggs
(Source: The best fried eggs recipe, 2018)
Drinks:
Other than meals and the dishes there has been implementation of various drinks and
shakes which will be effective as to complete the meal of consumers. Therefore, there will be use
of such drinks like Coca-cola or soda bottle which will be effective to have the satisfactory cure
from gastritis as well as issues occurs while having oily products. On the other side, the
implication of various milk shakes such as Fruit and nut shake, chocolate shakes etc. theretofore,
it will be healthy as well as good in the quality which in turn helps in improving health of
consumers (Konstantynova and Lehmann, 2017). Moreover, there will be implication of various
chocolates like kit-kat, Oreo biscuits as well as fruits like, strawberries, pineapple, kiwi and
black current. Thus, this all comprises with using the appropriate quality and quantity which will
be fresh and fruitful to the buyers. In addition, the professionals has ascertained the costs of such
drinks in fruitful manner. Thus, the rates are comparatively cheap and appropriate to the drinks
23

as it will be assistive in relation with meeting the production costs as well as retaining the profit
over selling them among buyers.
Moreover, the concept of launching a food truck will be effective and beneficial in terms
of identifying the operational criteria of business. Thus, time consumes in respect with preparing
meals needed to be short and appropriate as the business will have satisfactory gains in the
coming time. If such time consumed by professionals in preparing is higher than they will not
being able to make good earning trough this business (Scavarda and et.al., 2017). Moreover, in
respect with this issue it can be said that there are needs to have effective control over timings of
business operations. Proper management of operations and time will be effective as per having
rise in income and operational practices of the firm. Implication of various techniques and
operational wants of the business there is needed to have satisfactory rise in the revenue
generation as well as profitable gains.
In addition, it can be said that the business personnel needed to analyse demands of
consumers in the market. They are mainly targeting students and office worker which always in
rush and hurry as they do not have specific time to take breakfast of lunch with them. Thus, the
concept of Food truck will be beneficial as per meeting their desired level of expectation. They
have mainly targeted office people and students which are always in rush and did not have
enough time for preparing meals. They also approach towards having the meals on regular basis
on cheap prices which will be affordable for them as well as must be good in quality. “Drive
Burger” is planning to have appropriate business operations which will be attractive to the
consumers in terms of having healthy meals (Angerer and et.al., 2017). Consumers will be
served with healthy food and drinks that will bring them positive experience relevant with each
meal. Intellection of all the legal status, regulations and business requirements which requires
adequate control over costs, quality and hygiene. There has been planning relevant with
producing various meals such as Mini Packs, Hamburgers, Nuggets, , Soft drinks, Cheeseburger,
Chilli cheese burger, salad, shakes, sundae, spaghetti etc. with the proper consideration over
quality and costs use in such preparations. On the other side the sales of various articles will be
effective and helpful to the business in terms of satisfying the large numbers of consumers
(Proksch and et.al., 2017). Moreover, the aim of a restaurant business is for developing various
strategies and operational tasks that will bring them appropriate gains and resources in relation
with making effective analysis over business activities.
24

Marketing plan
Developing brand image in market which comprises with making effective market plan
that will be helpful and appropriate as per analysing the wants and needs of consumers.
Promotional criteria of “Drive Burger” has been based on various operational practices as well as
activities held in business. Planning and designing activities will be effective as per analysing
consumers demands and then designing the operations accordingly. Developing a blue print of
marketing plan will have several discussions and observation in the market (Licha and Brem,
2018). Plans are set to be flexible and must comprise with appropriate information regarding
costs implicated in each promotional activities. Advertising business concept among market will
be based on various techniques such as social media advertising, news broadcast, television
advertising, radio communication, text messaging, newspaper adversing etc. these are various
medium through with business will have effective rise in revenue as well as profitable gains in
the coming time. Moreover, in relation with managing business operations it can be said that
there will be a satisfactory rise in revenue as well as growth of business. Therefore, the
marketing plan includes various techniques and tools which in turn will be effective and helpful
in meeting the business requirements such as:
Market research: It comprises with collection of information and generating the
effective data set which will be helpful in meting all the requirements of the entity in the required
time period. Here the market researchers will become able to make effective control over
industrial activities as well as management of work in respect with improving operational criteria
of business. It will be very helpful technique in terms of analysing market dynamics, patterns as
well as consumers behaviour. It will be a funnelling source which in turn makes increment in the
revenue as well as profitable gains of the business (Stein and et.al., 2017). There can be rise in
revenue as well as operational gains of the business which will be effective and beneficial in
terms of meeting the goals of business in right time. It enhances the productive, operational
efficiencies as well as rise in the sales revenue of firm. Thus, the increment in various
operational practices will be effective and helpful as per meeting the demands of the right time.
Increasing sales volume are main desires of every business unit in market it mainly comprises
with improving operational criteria of businesses. In relation with the operational practices of
“Drive Burger” they have to make surveys as well as analysing market environment which in
turn will be effective and helpful in meeting business objectives.
25

Competition: In relation with becoming a market leader there is need to have effective
control over operational activities which will be assistive and effective in meeting targets of
business. There are various food trucks which are currently operating in Germany which are
needed to be ascertained by professionals. It consists of higher competition stated in market that
is needed to have effective analysis over existing market rivals. There is need to analyse their
products, services as well as operational area which will define appropriate control over business
activities (Riis and et.al., 2017). Demonstration of prices which are being offered by the
competitors on the same product line. Thus, it will be suggested to the “Drive Burger” as per
making effective control over productivity as well as revenue generation of business. To analyse
such factors will be helpful to the organisation in terms of rising the revenue of firm as well as
developing operational wants and needs at the right rime. It enables managerial professionals in
strategic planning as well as implication reforms into food truck business. There will be a
satisfactory rise in the revenue as well as gaols of business which will be indicative as per
making rise in sales. They have mainly targeted office people and students which are always in
rush and did not have enough time for preparing meals.
They also approach towards having the meals on regular basis on cheap prices which will
be affordable for them as well as must be good in quality. “Drive Burger” is planning to have
appropriate business operations which will be attractive to the consumers in terms of having
healthy meals. Consumers will be served with healthy food and drinks that will bring them
positive experience relevant with each meal. (Winterhalter and et.al., 2017). There are various
plans for involving various material which will be effective and helpful as per attaining the
qualified goals of business. Similarly, there are various food truck operators which are stated in
Germany and they have covered the wide area of servicing the food market. It will be
challenging for “Drive Burger” as they have to be more conscious about prices. Food quality as
well as development of various food articles.
Marketing strategies: In order to make the satisfactory promotion of the business in
relation with developing tactics that will make effective marketing of the business which in turn
will be helpful in generating positive responses from consumers. There are various methods and
techniques which are needed to be impacted. Helpfulness of marketing strategies in terms of
developing the objective of firm which will be helpful and beneficial in terms of raising the
profitable gains of firm. Determining consumer needs is the prime need of restaurant business on
26

small scale. It will be effective technique which in turn will be effective as well as useful to bring
the profitable increment in entity (Yang and Gabrielsson, 2017). To promote the business idea
among consumers will be the best technique in terms of communicating operational activities of
firm in relation with gaining the appropriate numbers of buyers. There will be various sources
and medium through which “Drive Burger” advertise or promote business in Germany. It
includes marketing through Social media, new paper advertising, articles, journals etc. therefore,
it will be helpful technique as the consumers will have information regrading the offerings and
prices levied over such offerings.
On the hand, advertising over delivering flies, publishing hoardings, graffiti etc. that will
be helpful in terms of bring the general offer or advertisement among society. Mouth publicity
will be very helpful and beneficial technique that in turn helps in generating the adequate
revenues to the business in terms of improving its operational ability in the market. Therefore,
there is needed to have implication of various techniques and operational activities which will be
helpful to bring the satisfactory revenue generation in market (Konstantynova and Lehmann,
2017). Professionals as well as researchers are aimed at operating marketing campaign in relation
with serving the sample dishes in the market to their first consumers as per taking their reviews
and responses regrading the tastes and prices. Consumers will analyse and take interest in giving
reviews on such dishes.
Marketing budgets: It must be planed by top managerial unit of business they will
prepare a cost target and limit in accordance with analysing the market responses on their
products and services. Drive Burger will have appropriately controlled over the costs and
expending of business. It is necessary to have an appropriate budget which brings clear analysis
over the costs incurred in the business operations as well as make suitable decision to reduce
them. In accordance with making fruitful marketing in market this requires proper analysis over
techniques of marketing which will be used by business in marketing the products as well as
business concept in market (Scavarda and et.al., 2017). Considering the costs in implicated in
different level of products and services which are being required by the business professionals in
terms of making effective control over spendings. Allocation of funds in various activities such
as social media marketing, malvertising over various sites and operational units which will be
attractive to the consumers in terms of bringing the rise ins revenue generation as well as
profitable gains.
27

Goals: A market plan must comprise with a selected and preplanned goals of the
business. Therefore, it can be said that Drive Burger must have effective objectives which will
bring satisfaction in terms of delivering apportion knowledge and information regarding the
dishes they are serving in market there are a various student and workers which does not have
enough time in trends of preparing meals to satisfy thir hunger (Angerer and et.al., 2017).
Therefore, in relation with making effective analysis as well as assumption that will bring the
suitable revenue collection to the business on which managers need to make plans. Main target
of business is for delivering the healthy and tasty meal at various cost efficient rates to the
students and worker in the market. Dedication in an operational aspect will lead the business in
terms of achieving appropriate gains and probability in the market.
On the other side it also approaches towards increasing the sales of business in the
coming period. It has been demanded in the market that there will be rise in the revenue as well
as profitable gains of the firm in terms of making adequate control over utilisation of resources.
The operations have been made by Drive Burger in respect with satisfying the consumers with
dishes. Setting targets and operational gains of the business which insists that there will be
appropriate revenue generation which in turn will be appropriate and satisfactory as per
developing new strategies with consideration of corporates objectives (Proksch and et.al., 2017).
It demonstrates that there will be development of various plans to provoke employees and
production in unit in terms of making adequate efforts to retain operational goals of business.
Thus, it can be said that making a market plan will be effective and helpful so the professional
can become able to relay upon the operational needs of business.
Marketing results and outcomes: After analysing the operational activities of business
there will be need to have satisfactory plans and objectives which in turn will be indicative and
helpful as per rising revenue of business. Observation made over consumers in relation with
analysing their tastes, preferences as well as cost requirements which are needed to determine\d
as per making effective business plan. It brings ability as per deciding operational plans,
production pan as well as budgets of business (Licha and Brem, 2018). Analysing outcomes will
be effective techniques as it funnel the professionals in making accurate decisions relevant with
operational tasks and business objectives.
28

On the other side, such determination will be effective in setting the operational targets as
well as deciding strategies for operations. The operational practices of a unit will be ascertained
as per analysing requirements of buyers in market which will be useful in terms of making
effective cost decision, operational plans as well as decisions. It consists of various plans and
objectives which are needed to managed as per analysing requirement of business as per
developing various objectives (Stein and et.al., 2017). Moreover, to develop business operational
practices the analysis over business operations will be effective and helpful as per developing
appropriate control over business revenue. It consists with managing the financial resources,
material and human resources in thee business. In Drive Burger, there will not be more than 3
employees in business. It not only considers the employees but suppliers, distributors as well as
operational experts which in turn have various roles and objectives in business. Moreover, in
analysing the business objectives as well as operational criteria of unit there is needed to have
implication of various tools and techniques into operations such as seven p's:
Marketing mix for “Drive Burger”
In relation with promoting business aspects of Drive Burger as per setting the targets as
well as deciding operational practices in each criteria. Therefore, it can be said that, running a
food truck business that will be appropriate and satisfactory in a term of developing the business
objectives. The marketing mix is comprises with all the areas which are needed to be decided
and planned by business personnel (Riis and et.al., 2017). It includes deciding funds for the
operations as well as determining various factors which will be useful for enhancing the business
growth. Elements listed in marketing mix are mainly comprised with operational aspects of the
units such as product, their costs, process of preparing it as well as various terms and condition.
However, to ascertain the marketing mix of Drive Burger there has been influences of various
factors such as:
29

Illustration 11: marketing mix
(Source: The Marketing Mix, 2018)
Product:
The business mainly deals in selling the products like burger, spaghetti, fires and various
drinks. Thus, there will be various techniques and activities which in turn will be effective and
helpful as per developing the business criteria. Product or dishes offered by Drive Burger are
mainly based on several preparations and use of various ingredients. Health safety and taste of
these goods has been administered by the professionals in terms of developing the good
consumer relationship in the market. Similarly, there will be fruitful gains and the operational
needs of firm which insists the appropriate changes as well as revenue generations through
promoting the business with its product line (Winterhalter and et.al., 2017). Simplified
techniques will be appropriate in terms of making the best quality of foods. It is not necessary
that the business must include expensive material as well as large numbers of ingredients in
preparing an award wining dish. Simple and well cooked food will bring appropriate taste and
flavour of all ingredients in one meal. It will also be helpful in managing the costs and expenses
30

incurred by the business in buying the ingredient as well as preparing the meals for buyers. The
Best quality of food will be considered by the personnels in terms of bring the healthy deliveries
which will be attractive to consumers in terms of health benefits as well as costs efficiency.
Price:
Developing meals with the best quality as per analysing health benefits of the
professionals which comprises with making the effective control over generating the adequate
revenue as well as meeting the debts of the firm in the right time. There will be various creditors
of debts of Drive Burger in relation with developing the business on an initial level. Decision has
been made by personnel in relation with setting the prices over goods which are being offered by
entity. Dishes has been offered by business which will be effective and helpful as per meeting
the costs requirements as well as revenue generation in business. It has been decided by the
managerial professionals that they will set the most effective and suitable prices over the
products which will meet their costs incurred in such tasks, satisfaction to consumers as well as
challenging to the competitors (Yang and Gabrielsson, 2017). Determination of such tasks and
operations which will be effective as per analysing the cost requirements as well as meeting the
business objectives in the right time. All the dishes and rinks has been allocated with the
effective prices over them which in turn will be profitable to generate the gains in through
business operations.
Place:
It has been decided by top managers such as owner of Drive Burger that they will operate
the business activities on wheels as well as on using the public parking area. Thus, the
implication of such techniques and operations will be attainable as per analysing business
requirements and consumer responses in particular locations. Decisions made by personnels is
that they will mainly operate the food truck in Germany at “Mönchengladbach” which will be
appropriate location for them in terms of making productive efforts. On the other side, the food
truck does not have any particular location as well as doe not need to make cost decisions to
obtain a plan and make accommodation expenses (Konstantynova and Lehmann, 2017). Thus,
the analysis based on various operational practices which will be indicative as per analyzing the
profitable location. In the particular area where the business has large numbers of consumers
such as students, worker which is needed to have appropriate planning and operational practices.
31

On the other side, it has been ascertained by business professionals that they will have
supplies of relevant material from wholesalers which are stated in lo action as well as which have
fresh goods (Scavarda and et.al., 2017). Estimation has been made by professionals that if the
business attaining a qualitative success in coming period they will launch few more food truck
that will operate in different locations. Therefore, focus of business is to analyze profitability of a
particular lactation which in turn will be appropriate and helpful as per attaining goals.
Promotion:
Promoting operational goals as well as analysing market is the prime requirement of
business unit. Developing market for Drive Burger in positive way as per having satisfactory
improvement in operational practices as well as development of operations. Thus, the implication
of various tactics and strategies will be helpful as per meeting the industrial goals on an adequate
time. There will be use of various techniques and methods in promoting business operating in the
market such as advertising on social media, newspaper promotion as well as development of
business goals. Similarly, as per developing the business objectives there is need to have
improvement in the operational practices such as making special offers, free sample as well as
selling packages on a special event. Therefore, these are the technique which will enhance sales
growth of the industry in the long period (Angerer and et.al., 2017). Developing brand image in
market which comprises with making effective market plan that will be helpful and appropriate
as per analyzing the wants and needs of consumers. Promotional criteria of “Drive Burger” has
been based on various operational practices as well as activities held in business. It will be very
helpful technique in terms of analyzing market dynamics, patterns as well as consumers
behavior. It will be a funneling source which in turn makes increment in the revenue as well as
profitable gains of the business. Therefore, in order to have all the fresh ingredient on the daily
basis there is need to have strong communication and contacts with the external market. Thus,
the selection of appropriate suppliers, distributors as well as operational experts will have
satisfactory increment in the revenue and the operational gains to this business. Moreover, there
will be use of various techniques such as leaflets, posters, drafting mail, social media promotion
as well as operational improvements in the work.
Process: It comprises with using the effective techniques and the process of preparing
meals and delivering among the consumers. Thus, there will be use of various techniques and
32

operations which will be beneficial and helpful to operational experts to make productive efforts
in entity. Process of manufacturing and delivering the goods and services among consumers in
the market (Proksch and et.al., 2017). Therefore, there will be satisfactory gains and revenue
generation that will be effective as well as helpful to meet goals of business. In order to make the
effective rise in revenue collection and productive growth Drive Burger will have effective
development of operations.
Physical evidence:
There is no such physical evidence which have been assigned in business activities. Thus,
business is based on operating a mobile unit which will be indicative and helpful as per analysing
requirements of firm. There is need to decide operational area as well as location on which they
will perform their trade practices in the market. Therefore, there will be rise in the capital of the
firm which will be helpful as per improving business efficiencies. Drive Burger will have
effective costs control plan which will be based on delivering the products through food truck
that will only cost then fuel charges and purchase of materials (Licha and Brem, 2018). Other
than such expenses there will not be any further charges which were being levied over business.
Moreover, in relation with operating the business in legal manner which insists that there must be
proper management of operations such as registering the food truck in local authority. The
operations will be appropriate and effective as per analysing business requirements.
People:
Workers which are enrolled with this food truck business are main people which will
have effective control over expenses and operations. There are various individuals such as
suppliers, chef, owner etc. it has been aimed by the professionals that there will not more than 3
employees in a food truck. Moreover, it will be costs effective as well as profitable in terms of
fund controlling of the business. There are various operational practices which has made a great
influences in operational practices of an entity. The chefs which were being appointment must
has knowledge regrading all preparations (Stein and et.al., 2017). They must consider hygiene
which there are preparing food articles.
Company Profile
Strategic plans and objectives of “Drive Burger” is comprised with facilitating the most
appropriate quality of foods which considers the health and hygienic of consumers. There can be
33

rise in the sales volume as well as numbers of consumers in a period. They have mainly targeted
office people and students which are always in rush and did not have enough time for preparing
meals. They also approach towards having the meals on regular basis on cheap prices which will
be affordable for them as well as must be good in quality. “Drive Burger” is planning to have
appropriate business operations which will be attractive to the consumers in terms of having
healthy meals. Consumers will be served with healthy food and drinks that will bring them
positive experience relevant with each dish (Riis and et.al., 2017). There has been planning
relevant with producing various meals such as Mini Packs, Hamburgers, Nuggets, Soft drinks,
Cheeseburger, Chilli cheese burger, salad, shakes, sundae, spaghetti etc. with the proper
consideration over quality and costs use in such preparations.
2.2 Legal Framework
In order to ascertain the legal framework of businesses operating in Germany which are
needed to have effective plans and operational policies that will be useful to the businesses as per
analysing the current laws and regulation which are incorporated wit the business. Thus, to
determine a legislature environment of that location there will be need to have analysis over
laws, commercial, travel industries and hygiene regulations which have been implicated by EU
government in relation with improving healthy environment in a particular location (Winterhalter
and et.al., 2017). However, it will be suggested to the professionals of “Drive Burger” that they
must have appropriate knowledge and information regarding legislature environment in
Germany.
Commercial/ travel industry:
To operate a food truck business in Germany “Drive Burger” will have effective growth
and profitability as if they analyse the external market with respect to have appropriate
determination of the facts. Moreover, there are various operations which in turn will be helpful
for the growth and fair trade practices of the business in long term period (Yang and Gabrielsson,
2017). There has been use of various regulation and operational activities which in turn will be
effective and helpful in terms of meeting the business requirements such as European
destinations of excellence (EDEN), European Travel Commission (ETC), Gross national product
(GDP), Small and medium sized enterprise (SME), etc. therefore, the analysis over such laws
34

and regulations will be effective in terms of developing the business policies (Tourism and the
European Union, 2018).
In relation with implicating the business operational activities there is need to have
development of various plans and policies which will be effective and helpful as to manage the
business operations. Laws and various legislatures which are involved in the trade practices as
well as travelling operations. “Drive Burger” will have legal and appropriate working
environment as if the business professionals will analyse various legal techniques as well as
legislatures which have been used in operational practices (Gabler and et.al., 2017). However,
there are various commercial laws which are needed to be ascertained and implicated by
Business professionals into work practice such as:
Commercial laws:
Upholding economic and legal interests in the comprehensive consulting services in the
commercial laws there are various rules and regulation which brings accurate informative
knowledge regarding operating food truck business in Germany. Considering various laws and
regulation which are incorporated with protecting business from facing threats and food
insecurities. In recent times, many of changes incurred in organisational activities as well as
plans that are relevant with sustainable agriculture, malnutrition as well as fighting hunger in
country. Germany has signed Global nutrition for growth compact in 2013 which is pledged to
make the 200 euros of investment in improving the food quality, best supplies etc. (Fischbach
and Guerrero, 2017). These are approaches which have taken into consideration as per issues
arises mainly in women and child health. However, the government has approaches towards
considering as well as improving the 6 main areas such as Education, Agriculture, Health, Social
protection, Food securities in fragile and reconstruction context as well as improving conditions
for food security on national level.
“Drive Burger” needed to ascertain various laws and regulation which will be helpful to
perform their operational practices in the country. Considering health issues and nutritional diet
to be delivered by them in their prepared meals. Every consumer such as student and other than
that must have appropriate control over business needs. German food partnership will be helpful
and beneficial as per developing the appropriate partnership environment in terms of performing
the business operations in the market. Government has approached towards improving the
35

nutritional education of society which will be effective and helpful as per developing veracious
laws, rules and regulation. Consumer Protection Cooperation Regulation which executes the
business operations as well as considers all rights and regulations of consumers in protecting
human rights in country.
Travel Industry:
Using a Food truck will be a unique and convenient business technique which will be
attractive to buyers in respect with experiencing this creative idea. “Drive Burger” has planned
various business operations which will be appropriate and helpful in relation with meeting
business operations. Operating business on food truck which is needed to have proper
registration of vehicle. Therefore, taking adequate licensing for the operations of the business
which is required to have satisfactory changes in operation's of the firm. Meeting requirements of
the businesses which needed to implicate various practices such as getting permits, licences and
meeting regulatory requirements to operate a food truck. Moreover, the implication of various
concepts and techniques which in turn benefits to bring the legal influences in making business
practices among the national environment. Buying equipments and machineries which are
needed to be best in quality and secured as if it will not damage any professional or employee
(Riis and et.al., 2017).
Hygiene regulation
Hygiene place significant role in the food industry, if the company serves fast food to the
consumers then it is very important for the entity that to look upon hygiene standards and follow
these norms in effective manner. Food preparation in the Drive Burger plays significant role.
Restaurants, hotels, cafes etc. all kinds of business those which are operating in hospitality
industry need to follow these regulations (Food and beverage industry regulations and
compliance., 2017). Hygiene regulation ensure that company has to prepare food in the clean
environment. They have to preserve food in right temperature. There should not be inadequate
cooking. Food and safety regulation applies in food and beverage industry and it is essential for
the companies to follow those which are operating in the same sector. Drive Burger needs to
ensure personal hygiene while preparing food. Staff will have to wear proper clothing while
preparing food for the customer. They have to ensure that surface must be clean and protective.
Whenever staff is cooking food then they have to tied their hairs and have to cover head
36

properly. They can not wear watches while preparing cook in the Drive Burger (Hygiene
requirements for your business, 2017).
Hand washing is essential hygienic regulation, this prevent from harmful bacteria. Staff
members have to wash their hand while preparing food, touching raw material, handling food
wastage, blowing, after cleaning etc. Food safety act has been made by the government that
follows by each firm that operates in the same sector. HACCP is another essential body that take
care of hygienic factors in the business (Kitchen Hygiene: Regulations vs Practices, 2012).
Drive Burger will have to follow principles of HACCP (Hazard analysis and critical control
point) while preparing or storing food in the organization. HACCP is the approach to evaluate
process and control over food safety hazard. Food can be dangerous if there are issues related to
microbiological, chemical, physical etc. That is why Drive Burger will follow principle of
HACCP so that complications or hazardous can be minimized (Hygiene requirements for your
business, 2017).
FDA codes are published by FDA in order to maintain food hygiene. Drive Burger will
follow these codes in order to maintain hygiene in the workplace. It will support in providing
high quality food to the consumers. It will enhance satisfaction level of consumers and they will
become frequent buyers of the company. Food safety- inspections and compliance are another
standard that ensure safety in the company (Food and beverage industry regulations and
compliance, 2017). Drive Burger will take care of food safety standards, it will conduct
inspection in every six months so that no issues take place in the future. Food safety legislation
includes Food act 2006, Food production act 2000. All this legislation help the company in
managing operations well and taking care of hygienic factors so that entity can provide healthy
food to the consumers. Food safety regulation describes that entity needs to give training to staff
members so that they can follow each principles in effective manner.
Hygiene regulations are important so that food may be prepared by Drive Burger in that
way by which business will be able to satisfy customers and thus, profits can be earned in a
better way. Furthermore, it is required that organization should devise food safety practices as it
will help to provide better quality food to the customers and as such, business will be able to
garner profits in the best possible manner (Cook, Zane and Campbell, 2017). It is evident from
the fact that consumers would be effectively attracted to the business and as such, sales will be
37

considerably maximized up to a high extent (Eltayeb and Kadoda, 2017). Furthermore, it is
required that company would be able to follow the food regulations in Germany. In relation to
this, food control and inspection is under the jurisdiction of federal states (Lander). The lander
draws out monitoring programs which are carried out by veterinary offices in both rural and
urban districts in the best possible way. Furthermore, Federal Office of Consumer Protection and
Food Safety (BVL) assists in carrying out and coordinating the activities of the authority in
effective manner.
Moreover, there are further inspection and control programs like food monitoring,
National Monitoring Plan (BUP) and Multinational National Control Plan (MNKP) which
regulates food hygiene in effective manner. On the other hand, there is another legal framework
which will have to be followed by Drive Burger in order to be in complaint with German food
hygiene regulation such as Lebensmittehygiene-Verordnung (LMHV) is one of the main
regulatory body which will have to be taken into consideration by business so that it may be able
to initiate normal business operations in the best possible manner. It can be further discussed that
this professional body regulates production, storage of food, processing and final preparation of
meals quite effectually (Taneja, 2017.). The body lists down that business if engaged in either
production, processing or storing or preparing food stuffs should provide certain legal aspects
related to the food hygiene which will be fit for consumption by the customers with much ease.
The organization have to clearly define working steps ensuring safety of food, monitoring and
documentation should also be provided. Along with it, appropriate and necessary safety
measures should be imparted as well.
Moreover, following above regulations related to food hygiene, firm will be able to
prepare proper food stuffs and as such, company will be able to earn profits in the best possible
manner. Furthermore, it is required that Drive Burger should comply with such regulations so
that hygiene may be maintained in effective way and thus, firm will effectively achieve stated
objectives quite effectually. It will operate in the Mönchengladbach location and to satisfy
customers by providing quality food in effective manner. Thus, customers in locality will be
targeted which rush from their homes and do not have time to prepare meals. Hence, firm would
be able to sell food stuffs by effectively targeting office people and students (Cook, Zane and
Campbell, 2017). Thus, sales will be injected in a better way and firm will produce desired
profits with much ease.
38

The food hygiene plays important role in the hospitality industry as food should be
prepared with right temperature and excessive heating should not be provided as it could lead to
spoilage of food. Similarly, when raw materials are taken into account, due care should be taken
so that food may be processed in effective manner and final meal can be prepared with much
ease. It is required that staff engaged in food preparation should have various hygiene related
aspects to prepare food in the best possible manner (Fulker and et.al, 2016). In addressing this,
business may be able to take into account such as hygiene provided to the staff regarding proper
cleaning of hands, to wear gloves while food preparation and other elements should be assessed
so that proper hygiene may be maintained quite effectually.
On the other hand, organization will be able to have clarity about the unhygienic
conditions which may hamper operations quite adversely. This will be helpful for Drive Burger
to effectively implement steps for the achievement of pure hygiene. In relation to this, firm will
be able to provide quality foods to customers in effective way. Furthermore, it is required that
firm will impart meals by complying with rules and regulations so that it may function as per the
legal framework in effective manner. Furthermore, Drive Burger will make good quantum of
profits by taking into account the German food hygiene regulations. It would inspect upon
quality of foods whether it is fit for customers to eat or not. Hence, hygiene will be properly met
by firm so that it may operate freely and earn profits quite effectually. The target market of
Mönchengladbach locality will be beneficial for business to effectively carry out operations and
as such, it will garner profits.
Use of Public parking areas
“Drive burger” have approaches towards making effective control over the business
operations. Thus, they have planned to serve their consumers by using public parking places. It
will be helpful to them as it will not cost them any parking taxes. Therefore, there is no extra
charges on delivering the foods article among them. On the other side, professionals have also
considers various hygienic methods that will help in encouraging consumers in using the
dustbins than throwing waste on roads. Thus, the consideration of cleanliness as well as
appropriate administration of the practices which impact over bring environmental sustainability.
The food trucks business is booming in the country and businesses are finding it suitable
for providing better quality of food to the consumers who do not have time to prepare food for
39

them as they rush from their homes. The Drive Burger will be benefited by such stuff as office
people and other age groups will be attracted to business and as such, healthy profits will be
garnered in the best possible way. Moreover, firm will garner profits in effective manner.
Furthermore, firm will be able to garner good quantum of sales and eventually profits will be
enhanced as well. This is required so that operation of firm may be injected in a better way. In
relation to this, business is needed to effectively use location so that sales may be maximized up
to a high extent (McKeever, 2016). Furthermore, it will be helpful for the firm to attain
maximum sales from the Mönchengladbach location in the best possible manner. In relation to
this, public parking areas are useful source of maximizing sales of Drive Burger quite
effectually. It can be said that business may effectively use parking areas nearby aforesaid
location so that customers may be lured to buy food items with much ease.
Furthermore, company will be able to earn profits by using public parking spaces as taxes
are not to be paid on utilizing such areas by German government in effective way. Thus, it can be
said that Drive Burger can easily use parking spaces for maximizing sales and customer
satisfaction quite effectually. This is required to be used by the food truck so that it may be able
to initiate good operations and earn profits with much ease. Parking areas of public will be used
by business to serve customers wider range of meals such as Veggie burger, Maxi burger, Fire
burger and many other products at affordable prices to satisfy them. It is a chance for business to
move away from bricks and mortar and chance to maximize sales by effectively selling food by
using public parking areas in the best possible manner. The business will be able to attain
effective sales by utilizing spaces with much ease. It is required to estimate that from where
desired customers will be gained by taking into account Mönchengladbach location. In relation
to this, firm will also require establishing about the tactics that will be utilized in a better way
and as such, business would garner good quantum of sales in effective way (Elenkov, 2014).
On the other hand, there are certain points to be considered where parking of food truck
in effectual manner. Furthermore, it is needed that business should not park truck in no parking
zones which is strictly prohibited by government or any other higher authorities. Drive Burger
will have to pay attention to any of signs related to stopping, parking and loading. Thus, business
is required obeying such posted signs prohibiting for parking in public areas and as such, rules
should be followed in effective way. Furthermore, company should not park when lease is not
paid and remains outstanding to be paid to authorities (Riis and et.al., 2017). It is one of the
40

anger which will produce be enough of conflicts among the other food-truck owners and thus,
Drive Burger would require paying lease within stipulated time frame in order to avoid
interruptions or hurdle in daily operations quite effectually. It will be required to be paid timely
to reduce obstacles in achieving stated objectives and goals.
On the other side, it is to be kept in mind that customers should be provided food
alongside sidewalk view as it has several benefits to the business (Ward, 2016). First of all, when
food truck is parked facing side of street, firm will be complying with provisions of law and as
such, law will not be broken. Another benefit is that customers' will be provided safety by
effectively offering food at the sidewalk side of the street in the best possible manner.
Furthermore, laws related to the Mönchengladbach location must be taken into account so that
no offense may be raised by shops which are opened nearby locality in effective way. In many
cities, some sort of distance is required to be maintained so that laws are not broke in any
manner. Hence, firm should comply with such rules by which it may be able to carry on the food
truck business and earn enhanced revenue. Moreover, truck should not be parked in privately
held property without seeking permission from the owner. Furthermore, in some locations,
metered parking rules are different which means that businesses are not allowed to park food
truck in any of metered spaces where restrictions prevails. Moreover, adherence to the above
parking spaces, Drive Burger should park in those areas of Mönchengladbach location where fire
hydrant, crosswalk are present. Thus, such public parking should not be used by firm for carrying
out operation on daily basis.
On the other hand, parking can be made alongside office buildings where people may
come for eating meals during office hours in the best possible manner. Public parks and school
parks should be used by the food truck business so that more customers may be attracted towards
the firm (Chan and Park, 2015). In addressing this, there are numerous people who visits parks
and as such, Drive Burger will be able to take benefit out of the increased strength of people and
thus, sales will be considerably maximized up to a high extent. Furthermore, it is required to
target customers who visits park on regular basis and as such, firm will attain maximum profits
by utilizing public parking spaces. On the other side, when people will park over their vehicles in
the parking areas, they would come to know about meals given by Drive Burger and thus, they
will be attracted to buy food stuffs leading to increased profits to the company in effective
manner. The public parking areas should be used by the firm so that it may be able to garner
41

profits by selling burgers and related stuff to target customers of Mönchengladbach location.
Furthermore, business will be able to get desired revenue in accordance to the stated targets in
the best possible manner. Thus, organization will be able to carry on business operations in
effective way and channelize resources in that manner which will provide good quantum of
profits with much ease. This is essentially required so that business can provide better quality of
various foods and attain profits in the best possible way (Wessel, Ziemkiewicz and Sauda, 2016).
It is also required that parking space areas should effectively utilize by firm as it will
provide increased profits because more customers will be lured by providing them with better
quality meals and that too at affordable prices. Hence, customers would be attracted by seeking
over the discounted prices of meals quite effectually. Environment sustainability will also be met
by the firm as it will provide quality meals to customers. Moreover, it would also produce profits
by seeking in demand and needs of target consumers so that food items may be provided in
according to their needs. Thus, Drive Burger will be able to inject revenue by supplying with
quality foods in effective manner. Hence, it can be said that by utilizing public parking spaces,
business will earn profits quite effectually because there is no cost or charges associated with it.
Thus, profits will be attained by firm without any difficulty and operations will be maximized as
well.
The food truck will be able to use parking facilities in effective way. This will provide
firm with adequate profits in effectual manner. Apart from using public parking areas, there are
different other areas which would be beneficial for the company in attaining profits quite
effectually (Franchetti, 2016). Where offices are located, Drive Burger can use this space so that
office employees may easily lookout to eat food stuffs. Furthermore, it is one of the target market
of the business where it will provide meals at affordable prices to office people at location
Mönchengladbach. This would help business to achieve customer satisfaction along with
increased profits. Parking at some kind of event is another way to boost sales by providing items
to the customers. It will be fruitful to Drive Burger to attain good quantum of profits in effectual
manner. Furthermore, firm will be able to enhance gains and business start up will be successful
up to a high extent.
Moreover, to be successful in operations of new business, it is not only required to impart
delicious foods and at lowest prices, but also require abiding by laws relating to operating food
42

truck. In addressing this, it also applies to Drive Burger which is starting food truck business and
is required that rules are followed in effective way leading to efficient and successful operations.
Hence, abiding by food standards provide firm to take into account legal framework which is
prescribed by the professional bodies are required to be adopted so that business may provide
meals to the customers in anticipation of the legal framework and thus, it will be able to work out
profits in effective way.
Requirements
There has been requirements of several licenses and permits which are needed to be
prepared and managed by business professionals. Obtaining these licenses and permits before
operating activities or initiating business will be mandatory. Moreover, it comprises with the fact
that the food truck should have differentiation in their name and products. The uniqueness will
be attractive to consumers as per easily identify food truck as per their unique features and
attractive names. It has been required by the business that there will be fruitful operational
creativities that will be attainable and helpful as per determining and analysing business
concepts. There has been various requirements which will be build and developed by business
professionals in terms of making appropriate improvements in the operations. Moreover, it will
be comprised with several needs and wants that are needed to be obtained by them such as:
Business License:
Business stated ion any city and state needed to have specific licensing as well as proper
registration in the local authorities. Necessity of this registration are mandatory as per disclosing
business operations, its sales, gross earnings, license fees with year fees. These are the legal
terms and conditions which are needed to be meet by professionals as before dealing in market.
Obtaining such licenses will be fruitful to entity in terms of having appropriate legal framework
and operational qualification (Konstantynova and Lehmann, 2017). Further, it is necessary that
the business owners needed to have appropriate updates in the information which will be
attractive and helpful in terms of dealing with the operational practices. Thus, if there are any
loopholes in making appropriate registration in local and legal authorities which in turn will be
helpful in terms of analysing the business requirements and operational efficiencies.
Governmental offices are approached towards preventing the society with proper health
considerations.
43

Employer Identification Number:
There has been appointment of various employees in Food truck business, which requires
to have appropriate registrant of each employee in business. There has been various operation
which are required to be made and performed by personnel in relation with operating under legal
national boundaries (Scavarda and et.al., 2017). There will be need of employer identification
number which will be used in making proper registration of food truck as well as helps
government in collection of taxes. Similarly, Drive Burger is required to have satisfactory
registration which in turn will be effective and beneficial as per developing business goals and
identity in market. EIN is an appropriate technique which bring a legal framework to the
operational practices of business in relation with developing the operational activities as well as
meting the objectives of entity.
Vehicle License:
The operations of business are on wheels which requires that entity is needed have an
appropriate license over vehicle. It considers the length and weight of the vehicle which is
needed to be properly registered in legal local authorities in the location. The licenses which
were generated over food truck is comprises with a driver's license who is operating this business
(Angerer and et.al., 2017). Generated licenses are based on operational activities and practices of
business which in turn will be appropriate and manageable as per making effective Industrial
control.
Food Handler's permit:
To obtain food handler's permit on which there will be requirement of one or more
employees to perform business operations. Therefore, there will be ascertain of various tasks and
operations which will be necessary and effective as per making satisfactory rise in income and
business performance. Therefore, it will be recommended to business professionals that they
must have registration through a valid food handler's permit which be during business hours. It
aims at permitting the food truck to operate business activities in market.
Seller's permit:
These are the special permits which allows the business to perform the operations as well
as sale the goods in market without making payments for sales tax. Therefore, there will be needs
44

to have the approval from the seller's in relation with making purchase of food articles. It allows
the business personnel in terms of purchasing the food on wholesale prices as well as with the
very cost effective manner thus, it can be said that bulk purchasing will insist lower costs spend
over each article. It will be beneficial to businesses in terms of controlling the costs as well as
having all the necessary material in a cost effective prices.
Fire certificates:
There are several investigations which were being made by fire department in the market
that will be adequate in a term of making improvements in operational practices. It administers
cooking equipments and machineries which will protect against fire. They insist the regular
inspection over food truck which is in motive to make appropriate fire suppression system
(Proksch and et.al., 2017). Fire extinguisher board will allow to have appropriate monitoring of
the equipments and gadgets used in operational activities. They educate and guide personnels in
terms of prevention from fire and regularly checking the equipments use in business activities.
Health department permit:
It is mandatory that a business must have appropriate inspection and investigation over
the uses of food quality and quantity for operations. Mostly, in restaurant business it is necessary
to have the appropriate permission and certificates from the health department. Similarly, Drive
Burger is needed to have appropriate inspection over food quality and the material used in
business are needed to be appropriate for the consumers (Winterhalter and et.al., 2017).
Therefore, it will be beneficial to personnel is that they must have approval from local health
department which will be appropriate in relation with maintaining the quality and techniques of
preparing the appropriate food. The preparation of each meal with be in safe manner as it must
maintain food quality as well as hygienic environment in food truck. Similarly, Drive Burger will
have satisfactory revenue and gains as the professionals will have appropriate control over
operational practices as well as have regular inspects over food quality and the material used by
them must be in good quality
Regulatory officer interview
On a contrary with making effective control and managing practices over business there
is needed to have specific needs and wants which will be helpful in implicating preferable
changes into operational practices which in turn will be helpful and manageable in teems of
45

monitoring business. Similarly, in relation with any issues and operational activities in entity
there will be need of having satisfactory control over business needs and wants. Thus, in relation
with such consequences that has been an interaction of interview which conducted with
regulatory officer (Yang and Gabrielsson, 2017). Therefore, that has been conversation based on
funneling the self knowledge as well as improving information regrading the laws, regulation as
well as various steps which are needed to be meet by the entity personnel as per operating trade
practices in German market.
46

QUESTIONNAIRE Questions to the public order office Q.1 How many applications for a
mobile food truck are made each year in M'gladbach?
Q.2 How many registered "food trucks" are there in Mönchengladbach?
Q.3 How many deregistrations of the "food truck" are there in M'gladbach every year?
Q.4 In your opinion, what are the three biggest barriers to admission?
Q.5 What are the most common problems with the application documents?
Q.6 Which authorizations and regulations should I consider as a "Foodtrucker founder"?
Q.7. How long are such permits valid?
Q.8 Under what circumstances do I have to register a travel for a "food truck"?
Q.9 What are the most common food chocolate glitches related to obtaining approval?
Q.10 What is the probability of getting a public parking space, such as at Niederrhein
University? What does it depend on ? What are the decision criteria?
How long are such approvals valid? How is the authorization structured? Say she is generally
valid or only at certain times? May I choose for myself when I use the authorization or are you
bound to specific times?
Does the permit have to be renewed annually? What does this renewal depend on?
Q.11 Which requirements do I have to fulfill for a public parking space?
Q.12 (Why is it so difficult to get a permit for a public parking space?)
Q.13. In your opinion, what are the biggest hurdles for a foodtrucker?
Q.14. What valuable general tips can you give a Potential Foodtrucker along the way?
Theme 1: Applications for a mobile food truck are made each year in M'gladbach
Answer:
Well, the concept of operating a food truck will be a cheaper and profitable idea which will
require lower initial investments and bring the higher revenue to the owners. Thus, in
connection with that there are various application which were received in regulatory office.
There have been around 1500 annually food-truck application which are received in office. All
based on various themes such as selling ice creams, burgers, fast food etc.
47

Theme 2: Registered "food trucks" are there in Mönchengladbach
Answer:
Considering the employment needs and economic condition of local citizens it has been
ascertained here that all maximum numbers of business will be registered and have appropriate
operational activities in market. Registering the food trucks will be the best thing as we have
proper records of all the businesses as well as people who are operating such will have legal
operations. The biggest advantage is that this business is self driven by only one or two workers
which will be owner or worker to this. It doers not require higher attention and level of auditing
in analysing the financial needs as well as management of operational functions. The policies
and regulations do not affect business as it does not operate in a various field.
Theme 3: Deregistrations of the "food truck" are there in M'gladbach every year
Answer:
Various trucks which operates business with using unhealthy food articles as well as poor
management of business operations. However, it will be challenging to the society as per having
unhealthy and unlawful food trucks in the market. Therefore, there are many of the foods trucks
which remains un-registered. To avoid crime and any kind of damages to the society the
consideration of managing the food truck. Thus, it is necessary to investigate and analyse the
operational functions made by such business which in turn will be assistive to regulatory
authorities in term of analysing health and safety measures considered by them.
Theme 4: The three biggest barriers to admission
Answer:
There are various challenges as well as barriers in registering the food truck business. Taking
permits from Sellers, health departments certification, licenses and appropriate registration
permits, vending laws etc. However, it has been suggestive to professionals of business is that
they must consider the health and safety measured which are required to bring the adequate
services and health benefits to the society.
48

Theme 5: The most common problems with the application documents
Answer:
There is need to have appropriate restaurant business as well as trade practices which will be
satisfactory in relation with developing market objectives as well as business practices. There is
need to obtain an appropriate licensing as per delivering appropriate quality of food articles. It
insists from licensing as well as permission through various departments which will be a fruitful
technique to legally operate your entity. Business stated in any city and state needed to have
specific licensing as well as proper registration in the local authorities. Necessity of this
registration are mandatory as per disclosing business operations, its sales, gross earnings,
license fees with year fees. There will be need of employer identification number which will be
used in making proper registration of food truck as well as helps government in collection of
taxes. The operations of business are on wheels which requires that entity is needed have an
appropriate license over vehicle. To obtain food handler's permit on which there will be
requirement of one or more employees to perform business operations. Fire extinguisher board
will allow to have appropriate monitoring of the equipments and gadgets used in operational
activities.
Theme 6: Authorizations and regulations should I consider as a "Foodtrucker founder"
Answer:
It will be helpful to your business as if you analyse the legislation environment of Germany as
well as laws relevant with Food Truck business. There can be implication of various regulations
which in turn benefits in managing business operations. Drive Burger will have to follow
principles of HACCP (Hazard analysis and critical control point) while preparing or storing
food in the organization. HACCP is the approach to evaluate process and control over food
safety hazard. Moreover, there are further inspection and control programs like food
monitoring, National Monitoring Plan (BUP) and Multinational National Control Plan (MNKP)
which regulates food hygiene in effective manner. On the other hand, there is another legal
49

framework which will have to be followed by Drive Burger in order to be in complaint with
German food hygiene regulation such as Lebensmittehygiene-Verordnung (LMHV) is one of
the main regulatory body which will have to be taken into consideration by business so that it
may be able to initiate normal business operations in the best possible manner. There can be
various laws and regulations which will be effective and helpful as to have fair operational
activities in market.
Theme 7: How long are such permits valid
Answer:
In every six months there is needed to have appropriate check up or investigative of the foods
truck. Therefore, the validity ascertain that how secured the business operations in the market
which will bring appropriate health benefits among consumers.
Theme 8: Circumstances do I have to register a travel for a "food truck"
Answer:
Well, there are very easy and convenient process which will be helpful to your business in
getting registered. Thus, it requires that the business must have appropriate registration in local
operational areas which will be effective and helpful to bring the appropriate registration of the
business. Moreover, the process implies with determining business idea, making blueprint of
plan, analysing costs as well as determining various legal and regulatory framework which are
needed to be operate by personnel. On the first and foremost stage there is need to have
registration of vehicle or food truck, taking permission of food, fire, selling department as well
as operating various operational activities which in turn will be helpful as per managing the
business operations.
Theme 9: The most common food chocolate glitches related to obtaining approval
Answer:
50

There is required to have appropriate food truck registration in market which in turn will be
effective and helpful as per managing business operations in market. Moreover, there is need to
obtain various permits, registration and licenses from the market which will be effective and
helpful as per managing operational functioning of business.
Theme 10: The probability of getting a public parking space, such as at Niederrhein
University
Answer:
The proper registration as well as application will be helpful in making satisfactory registration
of the business in such locations. Therefore, in relation with the validity and the required
documentation for better registration there is needed to have effective business operations such
as registering the business, taking licenses as well as permits from the various units and
departments.
Theme 11: Requirements do I have to fulfill for a public parking space
Answer:
Well, there will be various permission and rules which are needed to be acknowledged by the
professionals in terms of operating the food truck as per using public parking area. It requires,
proper vehicle registration, licensing, traffic offences, vehicle inspection. It comprises with the
laws and regulation of European Union EU, European Economic Area etc. there has been
various fines and charges such as EUR 15 for exceeding speed, EUR 680 for hitting as well as
EUR 1 for a per hour and half hour standing on a particular area. It will be helpful to them as it
will not cost them any parking taxes. Therefore, there is no extra charges on delivering the
foods article among them. On the other side, professionals have also considers various hygienic
methods that will help in encouraging consumers in using the dustbins than throwing waste on
roads. Thus, Drive Burger will be able to inject revenue by supplying with quality foods in
effective manner. Hence, it can be said that by utilizing public parking spaces, business will
earn profits quite effectually because there is no cost or charges associated with it.
51

Theme 12: Is It so difficult to get a permit for a public parking space
Answer:
The owner of business needed to make payment for the parking taxes in every year as well as
must have appropriate control over the operational activities. The use of such parking spacer
will have timing for the charges such as 2 hours in a day etc.
Theme 13: The biggest hurdles for a foodtrucker
Answer:
There are main issues that the business must have proper consideration of food quality and
management of operations. Similarly, concerning the health and hygiene which requires
approval of various permissions that will be beneficial and appropriate to have effective control
over the operations.
Theme 14: Valuable general tips can you give a Potential Foodtrucker along the way
Answer:
Germany is best known for its food and culture in market while making effective control over
operational practices there will be need to have acknowledgement of various operational
practices that will be helpful in managing business operations. To determine a legislature
environment of that location there will be need to have analysis over laws, commercial, travel
industries and hygiene regulations which have been implicated by EU government in relation
with improving healthy environment in a particular location. However, it will be suggested to
the professionals of “Drive Burger” that they must have appropriate knowledge and information
regarding legislature environment in Germany. European destinations of excellence (EDEN),
European Travel Commission (ETC), Gross national product (GDP), Small and medium sized
enterprise (SME), etc. therefore, the analysis over such laws and regulations will be effective in
terms of developing the business policies. Further, Consumer Protection Cooperation
Regulation which executes the business operations as well as considers all rights and
regulations of consumers in protecting human rights in country.
52

Sales tax
The taxation of the Germany is one of the important law regarding paying off taxes to the
authority in the best possible manner (Koch, 2015). It is important for the company to pay taxes
on sale of goods to the customers. In relation to this, firm will be able to abide by laws so that it
may pay taxes on income earned in a particular financial year. It is a contractual obligation of
firm to effectively pay taxes so that it may carry on daily operational tasks in effectual way. It is
essentially required as business operates for providing goods and services to the customers and
thus, when income is generated, it is liability of firm to pay its taxes with much ease. In German
taxation, sales tax is applicable on the business is termed as VAT (Value Added Tax) which is
required to be paid by company in the best possible way. Sales tax is the charge on the services
which are exchanged. Moreover, company is required to pay sales tax on each and every type of
services that are rendered in effective way. Furthermore, organisation has the contractual liability
to pay sale tax to the government.
The sales tax is incurred on each type of services that are effectively exchanged in a
better way. It is paid by the businesses to the higher authorities but actually it is paid by one who
purchase a particular product or even attain benefit from taking service with much ease. It is
required so that burden of liabilities may be released by giving taxes in effective way. Thus, sale
tax is termed as indirect tax as person who is liable to pay tax and person who is under economic
burden are not identical. The basic principle of calculating sales tax is that consideration paid by
receipient of services minus tax paid. In relation to Germany, tax rate applicable is 19 %,
whereas partial relief is also provided reduced to 7 % which is to be paid by the company to the
highest authority in effective manner. On the other hand, there are certain circumstances in
which sales tax is exempted. These are deliveries made on exports, intra-community supply of
items, financial services like providing loans etc. furthermore, exemptions are rendering of
services by professionals such as doctors, real estate letting on long-term basis, cultural services
rendered (Mars, 2015). Moreover, value added provided by institutions such as vocational
training, rendering of services provided in voluntary basis in the best possible manner. Thus,
these services are not counted as per the provisions of the sales tax of Germany.
The business is able to make services and as such, payment of taxes should be made in
effective way. This is required to paid within 10 days at the end of quarter and thus, Drive
53

Burger has to send advance return for preceding quarter to taxation office. On the other hand,
there is some exemption to pay value added tax by small businesses. It should met the criteria of
income should not exceed Euro 17500 in previous year and will not exceed beyond 50000 in
current year is exempted for paying tax. In relation to this, Drive Burger will start the business
and will have to pay taxes in effective way. The suppliers of firm will not charge sales tax on
food truck because it is intended for resale and as such, tax would be due only when customers
are sold to the customers in the best possible manner. The sales tax can be computed by
multiplying sales tax rate by sales price in effective way. There are various tax on retail sales
which are included in food truck as well.
The sales tax on food resale is levied to the business and as such, purchasing food for the
purpose of resale is purely exempted from sales taxes (Woodhouse and Esq, 2016). In simpler
words, when Drive Burger will purchase items, tax will not be charged at the time of purchase in
effective way. Moreover, government requires evidence regarding food items bought are purely
for resale to the customers. Thus, it is required to furnish supplier resale certificate which
highlights that firm has purchased goods which it intends to resale solely. By carrying out
analysis, it is required now to collect sales taxes from the customers to whom items are sold by
food truck quite effectually. The organisation must collect taxes so that it may the same to the
government. This is evident from the fact that firm is not required to pay tax when purchases are
made because it will be collected by firm when customers' buy it and as such, Drive Burgers will
collect sales taxes quite effectively.
It is the duty of the organisation to collect taxes from the customers and calculate the
amount that will be due from them and thus, after assessing amount, it needs to be paid on
quarter basis. Firstly, Drive Burger will have to obtain registration by registering with
individual's state and then after that, sales tax need to be paid quite effectually. It is the duty of
the organisation to pay taxes on the income through sales and if it is not paid within stipulated
time, then penalty will be imposed. In simpler words, it can be said that tax should be paid on
time failing to which charges hefty penalty on the amount of unpaid taxes by the business. Thus,
organisation should pay timely taxes in order to avoid any legal actions and penalty by
government (Food Truck Sales Tax Basics. 2018). Hence, sales tax will be paid by company in
the best possible manner. On the other hand, it is required that taxes should be computed and
paid at least on quarterly basis so that burden of taxes can be divided and reduced. If firm pays
54

sales tax on annual basis, then it taxes gets accumulated and as such, tax burden is increased.
Thus, firm has the contractual liability to pay taxes in order to smoothly operate in the market.
There are 10 VAT forms which can be purchased by Drive Burger and as such, business
can buy any of them and pay taxes quite effectually. On the other hand, 10 forms may be
purchased when orders are placed under 2500 and these forms are valid up to two years from the
date of issue. Apart from this, firm need to analyse and go through tax laws that are applicable on
the state. It is required as many states have different tax rates and amount can be wrongly
computed if proper tax rate is not levied. Furthermore, average tax rate should not be taken into
account as it will inculcate over collection of tax by the firm. Hence, it is required that proper tax
rate should be analysed and taken into account (Hair and et.al, 2015). This will be beneficial for
firm for correct computation of tax. It is further needed that when firm has gained license,
correspondence will be started and as such, it is required to remain up-to-date by business.
Hence, Drive Burger would be able to flourish in the market by operating in Mönchengladbach
location and profits will be attained quite effectually.
Employees
The employees are an integral part of an organisation. Drive Burger will required to hire
workers which may be able to provide quality services to the customers. It will comfortably
enhance firm's profits as productivity will be injected in a better way. There is a need of workers
who on competitive salaries can work out tasks in effective manner. The employees should
posses skills, abilities and capabilities so that they can provide better and quality services to
customers to enhance their level of satisfaction. Furthermore, it is required to have effective
communication with the customers so that individual's needs and demands may be incorporated
and desired meals can be provided to them. This will help firm to enjoy fruitful profits in the
long run as customers will be satisfied quite effectually. The employees would need to be recruit
by Drive Burger are listed below along with their respective roles-
Employees Respective role and responsibility
Driver The driver has the main duty to move on to various destinations so that
business may be able to sell meals quite effectually. Food-truck business is
required to hire driver which may move to each and every streets of
Mönchengladbach location and as such, business will earn profits by
55

targeting customers. Moreover, another responsibility of driver will be to
collect money received from the consumers so that work may be
streamlined in a better way. This will help firm to effectively achieve
desired goals within short time span.
Chef Chef has the role to cook delicious food and provide the same to customers
in effective manner. He has the duty to give quality food to consumers so
that they may be satisfied in effectual way. Furthermore, he should posses'
knowledge about types of ingredients that are mixed in while preparing
Veggie, Maxi and Fire burger and related meals quite effectually. He has
responsibility to design menu, to effectively review food and also check
that it is healthy and fit for consumption in effectively manner. Moreover,
food should be prepared in accordance to the hygiene regulations which
are imparted by regulatory bodies. Drive Burger will require recruiting
chef so that food hygiene may be imparted and meals may be prepared
keeping in mind food safety as well.
Waiter The waiter has the responsibility to serve meals to consumers in
accordance to orders made by them. He is required to be skilful in his
work and has the duty to take orders from consumers who arrive at food-
truck. He should politely ask customers regarding what they have to order
from the food-truck. This will help chef to cook food accordingly and thus,
work may be streamlined quite easily. Moreover, he should ensure and
check that they are no problems and meals are thoroughly enjoyed.
Furthermore, if customers have any issues, then strong communication
should be established in order to remove issues up to a high extent. Thus,
waiter will be required by Drive Burger so that customers may be provided
with quality services enhancing their satisfaction level.
Insurance
By considering various operations as well as management of work there is needed to have
implication of appropriate trade practices which will be safe and secured as per obtaining a
56

suitable insurance cover. The aim is to prevent unlawful as well as unsecured incidents which
usually incurred in business like fire, theft, accidents etc. In relation with preventing the business
from such accidents there will be need to have appropriate management of work practices. It
insists that Drive Burger is needed to have proper insurance cover which will protect the
business from any damages and accidents. In relation with the same there is need to have at least
of 1 million Euro's of insurance cover that will be helpful as per controlling costs as well as
business issues in the required time period.
Business Goals
By considering the operations of business it can be said that, there are various operational
practices which in turn will be effective and beneficial as per improving the operational activities
of business (Konstantynova and Lehmann, 2017). It requires that the business must have
effective control over costs and fund utilisation. In these regards there has been preparation of
various forecasting statements such as cash flows, income statement as well as balance-sheet for
the period.
Forecasted Cash flow statement
FORECASTED CASH FLOW STATEMENT
Particulars
Initial
invest
ment
Janu
ary
Febr
uary
Mar
ch
Apri
l May June July
Aug
ust
Sept
emb
er
Octo
ber
Nove
mbe
r
Dece
mber
% sale per
month
0.07
%
0.05
%
0.04
%
0.04
%
0.03
%
0.03
%
0.02
%
0.02
%
0.02
%
0.02
%
0.02
%
0.02
%
Total Buyers 1500 2200 2600 2850 3260 3540 4200 4700 4800 5000 5200 5400
Sales Product Food Food Food Food Food Food Food Food Food Food Food Food
Selling price 84.27 84.27 84.27 84.27 84.27 84.27 84.27 84.27 84.27 84.27 84.27 84.27
Total
revenue
1264
05
1853
94
2191
02
2401
69.5
2747
20.2
2983
15.8
3539
34
3960
69
4044
96
4213
50
4382
04
4550
58
% sale per
month
0.08
%
0.06
%
0.05
%
0.05
%
0.04
%
0.03
%
0.03
%
0.03
%
0.03
%
0.03
%
0.02
%
0.02
%
Total Buyers 1200 1700 1860 2180 2670 2890 3140 3480 3640 3950 4160 4520
57

Sales Product
Drin
ks
Drin
ks
Drin
ks
Drin
ks
Drin
ks
Drin
ks
Drin
ks
Drin
ks
Drin
ks
Drin
ks
Drin
ks
Drin
ks
Selling price 16.04 16.04 16.04 16.04 16.04 16.04 16.04 16.04 16.04 16.04 16.04 16.04
Total
revenue
1924
8
2726
8
2983
4.4
3496
7.2
4282
6.8
4635
5.6
5036
5.6
5581
9.2
5838
5.6
6335
8
6672
6.4
7250
0.8
% sale per
month
0.11
%
0.08
%
0.07
%
0.06
%
0.05
%
0.04
%
0.04
%
0.03
%
0.03
%
0.03
%
0.03
%
0.02
%
Total Buyers 890 1260 1450 1580 2200 2650 2780 3150 3600 3760 3900 4430
Sales Product
Mini
-pack
Mini
-pack
Mini
-pack
Mini
-pack
Mini
-pack
Mini
-pack
Mini
-pack
Mini
-pack
Mini
-pack
Mini
-pack
Mini
-pack
Mini-
pack
Selling price 12.52 12.52 12.52 12.52 12.52 12.52 12.52 12.52 12.52 12.52 12.52 12.52
Total
revenue
1114
2.8
1577
5.2
1815
4
1978
1.6
2754
4
3317
8
3480
5.6
3943
8
4507
2
4707
5.2
4882
8
5546
3.6
Total cash
inflows
1567
95.8
2284
37.2
2670
90.4
2949
18.3
3450
91
3778
49.4
4391
05.2
4913
26.2
5079
53.6
5317
83.2
5537
58.4
5830
22.4
CASH
OUTFLOWS
Modification
of Food Truck 2000 0 0 1500 0 0 1232 0 0 1456 1450 0 0
Repair and
maintenance 400 400 400 400 400 400 400 400 400 400 400 400
New
equipment 450 0 0 0 350 0 0 860 0 0 842 0 900
Advertising 380 380 380 380 380 380 380 380 380 380 380 380
Salaries 1050 1050 1050 1050 1050 1050 1050 1050 1050 1050 1050 1050
Road Taxes 200 200 200 200 200 200 200 200 200 200 200 200
License fees 160 160 160 160 160 160 160 160 160 160 160 160
58

Total cash
outflows 2450 2190 2190 3690 2540 2190 3422 3050 2190 3646 4482 2190 3090
Net cash flow -2450
1546
05.8
2262
47.2
2634
00.4
2923
78.3
3429
01
3744
27.4
4360
55.2
4891
36.2
5043
07.6
5273
01.2
5515
68.4
5799
32.4
Beginning
cash balance
25000
0
2475
50
4021
55.8
6284
03
8918
03.4
1184
181.7
1527
082.7
1901
510.1
2337
565.3
2826
701.5
3331
009.1
3858
310.3
4409
878.7
ENDING
CASH
BALANCE
24755
0
4021
55.8
6284
03
8918
03.4
1184
181.7
1527
082.7
1901
510.1
2337
565.3
2826
701.5
3331
009.1
3858
310.3
4409
878.7
4989
811.1
Forecasted income statement
FORECASTED INCOME STATEMENT
Particulars
Janu
ary
Febr
uary
Marc
h April May June July
Augu
st
Septe
mber
Octo
ber
Nove
mber
Dece
mber
Revenue
1567
95.8
2284
37.2
2670
90.4
2949
18.3
3450
91
3778
49.4
4391
05.2
4913
26.2
5079
53.6
5317
83.2
5537
58.4
5830
22.4
Less: COGS 1200 1150 2200 2450 2600 2750 2810 2900 3500 3610 3720 4020
Gross Profit
1555
95.8
2272
87.2
2648
90.4
2924
68.3
3424
91
3750
99.4
4362
95.2
4884
26.2
5044
53.6
5281
73.2
5500
38.4
5790
02.4
Operating
Expenses
Modification of
Food Truck 0 0 1500 0 0 1232 0 0 1456 1450 0 0
Repair and
maintenance 400 400 400 400 400 400 400 400 400 400 400 400
New equipment 0 0 0 350 0 0 860 0 0 842 0 900
Advertising 380 380 380 380 380 380 380 380 380 380 380 380
Salaries 1050 1050 1050 1050 1050 1050 1050 1050 1050 1050 1050 1050
59

License fees 160 160 160 160 160 160 160 160 160 160 160 160
Total operating
expenses 1990 1990 3490 2340 1990 3222 2850 1990 3446 4282 1990 2890
Net operating
Income
1536
05.8
2252
97.2
2614
00.4
2901
28.3
3405
01
3718
77.4
4334
45.2
4864
36.2
5010
07.6
5238
91.2
5480
48.4
5761
12.4
Less: Road taxes 200 200 200 200 200 200 200 200 200 200 200 200
Net profit
1534
05.8
2250
97.2
2612
00.4
2899
28.3
3403
01
3716
77.4
4332
45.2
4862
36.2
5008
07.6
5236
91.2
5478
48.4
5759
12.4
Forecasted Balance-sheet
FORECASTED BALANCE SHEET
Particulars
Janu
ary
Febr
uary
Mar
ch April May June July
Aug
ust
Sept
embe
r
Octo
ber
Nove
mber
Dece
mber
Assets
CURRENT
ASSETS
Cash
4021
55.8
6284
03
8918
03.4
1184
181.7
1527
082.7
1901
510.1
2337
565.3
2826
701.5
3331
009.1
3858
310.3
4409
878.7
4989
811.1
Inventories 1000 1500 2000 1800 1900 1750 1600 1780 1860 1900 2000 2200
Debtors
3690
0
4020
0
4250
0
4500
0
4590
0
5200
0
5500
0
5640
0
5780
0
6200
0
6600
0
7250
0
Total Current
Assets
8412
11.6
1297
006
1826
106.8
2413
363.4
3100
065.4
3855
020.2
4730
130.6
5709
803
6719
818.2
7778
620.6
8885
757.4
1005
2122.
2
Fixed Assets
Machineries
2000
0
2500
0
3200
0
3640
0
3750
0
3960
0
4010
0
4340
0
4500
0
4700
0
4820
0
5200
0
Equipments 0 0 0 350 0 0 860 0 0 842 0 900
Total Fixed Assets 2000 2500 3200 3675 3750 3960 4096 4340 4500 4784 4820 5290
60

0 0 0 0 0 0 0 0 0 2 0 0
Total assets
8612
11.6
1322
006
1858
106.8
2450
113.4
3137
565.4
3894
620.2
4771
090.6
5753
203
6764
818.2
7826
462.6
8933
957.4
1010
5022.
2
Liabilities
Current liabilities
creditors
7588
51.6
1214
246
1733
146.8
2322
353.4
3032
005.4
3751
660.2
4625
530.6
5604
643
6610
858.2
7670
202.6
8762
597.4
1002
8962.
2
License fees 160 160 160 160 160 160 160 160 160 160 160 160
Taxes 200 200 200 200 200 200 200 200 200 200 200 200
Total current
liabilities
7592
11.6
1214
606
1733
506.8
2322
713.4
3032
365.4
3752
020.2
4625
890.6
5605
003
6611
218.2
7670
562.6
8762
957.4
1002
9322.
2
NON-CURRENT
LIABILITIES
Loans
3200
0
3540
0
3860
0
3940
0
4500
0
4860
0
4920
0
5020
0
5460
0
5570
0
5900
0
6010
0
Insurance
7000
0
7200
0
8600
0
8800
0
6020
0
9400
0
9600
0
9800
0
9900
0
1002
00
1120
00
1560
0
Total Liabilities
8612
11.6
1322
006
1858
106.8
2450
113.4
3137
565.4
3894
620.2
4771
090.6
5753
203
6764
818.2
7826
462.6
8933
957.4
1010
5022.
2
CONCLUSION
On the basis of above study it can be said that, there has been development of various
plans and operations of Drive Burger which in turn will be effective and helpful as per managing
the business operations in right time. Thus, it consists of various Burgers, drinks as well as
various food articles which is needed to have appropriate management of operations. Further,
there has been interview conducted with the registration officer on which they have asked about
the process of registering the food truck, key laws and regulations which are involved in
61

business. It also highlights the operational management of business which in turn improves the
business operations. On contrary with the above report there has been various innovative dishes
and which will be unique in taste, so it will be attractive to consumers. The aim of business is for
developing the concept throughout Germany as per making suitable food truck chain.
Presentation of various budgeted financial statements which will be adequate and attractive to
the consumers as per having proper control over costs. Thus, concept of this business will be
very cost efficiency as well as have better control over financial terms.
62

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:<http://fuegobigcanoe.com/food/mexi-burger/>.
Super green Veggie burger. 2018. [Online]. Available through :<https://drpraegers.com/our-
food/super-greens-veggie-burgers/>.
Set your taste buds on fire. 2018. [Online]. Available through :<https://www.delish.com/food-
news/a46582/burger-kings-angriest-whopper-will-set-your-taste-buds-on-fire/>.
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