Business Development: Analysis of Facebook's Socio-Economic Factors

This assignment presents a case study on Facebook, analyzing its socio-economic environment and the drivers of change impacting its business model. The study examines various factors, including technological advancements, political influences, and demographic trends, that affect Facebook's operations and growth. It explores the significance of these drivers, such as the rise of emerging markets, privacy issues, and flexible work environments. The report also delves into the timeframe of these changes and how they affect the business model, including political and legal factors, alongside macroeconomic dimensions. The conclusion highlights the importance of understanding these dynamic factors for the company's continued success and provides several references to support the analysis. The assignment provides a comprehensive overview of Facebook's challenges and opportunities within the global business landscape.

Socio–
Economic–
Legal
Environment
Case study: - ‘Drivers of change’

Introduction
• In this presentation positive and the negative
impact of the socioeconomic trend will be
explained.
• The drivers of change will be explained which
helps in analyzing the different trends on the
business models.
• The report will also explain the significance and
the timeframe of the drivers of the change.

Facebook
• Facebook is the social networking sites which
were founded on February 4, 2004.
• The services of Facebook are served globally in
the worldwide area. The founder of the company
was Mark Zuckerberg who is the Chairman and
the CEO.
• It is the social media company which is
considered as the fourth biggest technology
company.

Drivers of Change
• There are many factors that are bringing the change
in the growth of the company which can be stated as
the drivers of change.
• It can be the internal and the external change which
affects the business organization.
• These are the factors which affects the economy and
the environment of the company.

Significance of the
drivers of change
• It helps in changing the work
with the environment and
provides the flexible working.
• It helps in taking the rise in the
emerging market.
• The ethical and the privacy
issues are solved by the drivers
of change.
• It brings the innovation in the
changing environment to the
company.

Timeframe which affect
the business Model
• Changing the political factors takes the huge time
in the company as it is difficult to understand the
rules and regulations.
• The emerging market is increasing through the
Facebook which can be felt.
• The privacy issues in the company has been
increased as comparison to the previous years.

Technological factors that
are affecting the Facebook
• Cyber stalks, Cyber bullying
• Mobile internet
• Online marketing
• Cloud technology
• New social sites
• Sharing economy

Demographic and Socio-economic
trends affecting Facebook
• Changing nature
• Emerging market
• Climatic change
• Ethics and the privacy
issues
• Flexibility of work
• Number of the users
• Quality services

Political Factors that are
affecting the business
• Level of corruption
• Political stability
• Taxation rate and
incentives
• Political participation
• Democracy
• Changes in regulations
• Environmental and
consumer-protection
legislation

Macro-economic
dimensions of business
• The saving rate, inflation rate, interest rate,
foreign exchange rate, and the economic cycle
affect Facebook.
• These factors help in analyzing the aggregate
demand and the aggregate investment in the
economy.
• The growth rate can be analyzed or forecasted
through the inflation, growth rate of the economic
indicators.

Conclusion
• Although the users of Facebook have declined
from the last 3 years still there is a large number
of the audience which is targeted through
Facebook.
• There are many drivers which affect the working
of the company and in this dynamic world, there
are many demographic factors which are
affecting the growth of the company.
• The legal and the political factors have also
explained which are impacting the global
business model.

References
• Bicen, H. and Cavus, N., (2011) Social network sites
usage habits of undergraduate students: a Case study
of Facebook. Procedia-Social and Behavioral
Sciences, 28, pp.943-947.
• Eesley, C.E. and Miller, W.F., (2018) Impact: Stanford
University’s economic impact via innovation and
entrepreneurship. Foundations and Trends® in
Entrepreneurship, 14(2), pp.130-278.
• Rauniar, R., Rawski, G., Yang, J. and Johnson, B., (2014)
Technology acceptance model (TAM) and social media
usage: an empirical study on Facebook. Journal of
Enterprise Information Management, 27(1), pp.6-30.