Drones for Traffic Management & Fire Detection System in Australia

This report explores the innovative use of drone technology for traffic management and fire detection in Australia. It highlights the increasing traffic problems in major cities and the rampant outbreak of fires, proposing drones equipped with sensors to provide real-time traffic surveillance and early fire alarms. The report details the benefits of the idea, including efficient traffic distribution, timely fire detection, and potential for personal surveillance with government permission. It identifies target customers such as police departments and private property owners, and suggests social media marketing strategies to promote the drones' features. The feasibility analysis concludes that the idea is promising due to its societal benefits and market demand, ensuring its sustainability. The business model canvas and critical success factors are also discussed to provide a comprehensive overview of the project's potential.

IDEA GENERATION
DRONES

INTRODUCTION
 The main idea of this report
will be to highlight the utility
of drones in managing the
traffic in Australia as well as
provide fire alarms to the
central authorities through
the sensors that will be
attached in the machines.
 The drones will be supplied to
the police departments
present in Adelaide,
Melbourne and New South
Wales.

MARKET PROBLEM/REASON FOR
THE REQUIREMENT OF
INNOVATION
 The traffic problems in the city.
With the increase in the number
of vehicles the problem of traffic
is increasing.
 If the drones are there for
surveillance the cars can take
the roads which are
comparatively empty and this
will solve the problem of extreme
traffic snarls in particular streets
and will evenly distribute the
traffic.

MARKET PROBLEM/REASON FOR
THE REQUIREMENT OF
INNOVATION
 The outbreak of fire in Australia is also very rampant,
which results in the loss of human lives and destruction
of property as well.
 The use of the drones will help in detecting the
presence of fire in remote areas so that it can be
contained efficiently and prevent the huge losses.
 The fire fighters can be informed well in advance so
that the fire can be confined within a particular area
and can be mitigated as well.

BENEFITS OF THE IDEA
 The use of the latest
technologies such as drones
will help the officials in getting
an aerial overview of the area
so that the risk areas can be
identified in a proper manner.
 The drones can also help in
detecting fire and mitigate the
problem of fire by alarming
the concerned authorities.

BENEFITS OF THE IDEA
 Apart from that these drones can be used for personal
usage by the people who wants to keep surveillance
around their home in the most efficient manner,
however such usage will also require government
permission.
 Drone technology will help in rescuing people who are
stuck in accidents as well as in the wild fires. Since the
product will be able to take an aerial view of the
affected area, it will help in locating the people who
may be in distress

OPPORTUNITY AND TARGET
CUSTOMER
 It is necessary for the civic and the traffic
departments to come into possession of
machines and gadgets which will help
them to clear out traffic in the best
possible way.
 The authorities of the cities, which are
responsible for the management of the
traffic in the cities. The police department
is one of the primary target customers.
 The private users who have large
properties will also be pitched about the
various benefits of the products and so
that they can buy the same and use for
surveillance on their properties.

SOCIAL MEDIA USAGE
 The company can use Facebook,
Instagram and YouTube
simultaneously for the purpose of
advertising.
 The company has to mainly use
promotional videos in order to
showcase the various characteristic
features of the machine.
 The videos will be put under
sponsored category so that the
target population chosen for the
purpose can be reached.

FEASIBILITY
 Strength of Business Idea.
 Industry related Issues.
 Target Market and Customer related Issues
 Founder or Founders related Issues
 Financial Issues

CONCLUSION
 The use of the drones for
reducing the traffic congestion
as well as preventing the fires
with the help of sensors that
will be attached on the drones
will be productive for the
society. The feasibility of the
idea is positive in nature due
to its benefits and the demand
that the product has in the
market. Thus, the business
will be sustainable in the
future as well.