Dry Cleaning Business Case Study: SWOT and PEST Analysis

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PERSONAL DEVELOPMENT

Table of Contents
Introduction...................................................................................................................................3
SWOT Analysis:.......................................................................................................................... 4
PEST Analysis............................................................................................................................. 6
Opportunity Analysis................................................................................................................. 8
Personal Development Plan:......................................................................................................9
CONCLUSION............................................................................................................................... 12
REFERENCES.................................................................................................................................13

Introduction
In this case study, the company is planning to open dry cleaner services and wants to provide
social help to the underprivileged child by using the CSR (Cooperate Social Responsibility)
policy. This will help the company to give social services for the welfare of children. The analysis
done for the dry cleaning services will done by evaluating SWOT and PEST analysis, which help
to understand the strength and weakness of company, which affect dry cleaning business in
future. The company made a personal development plan to analysis their skill and match them
with the requirement of our business by making improvements in our skill.

SWOT Analysis:
In this SWOT analysis, there is a discussion about the strength, weakness, opportunities, and
threats faced by a company in starting the dry-cleaning business and it affects the CSR policy
used by the company for the social welfare of the underprivileged children (Gürel and Tat,
2017). SWOT analysis used to develop my communication, interpersonal and relationship-
building skill.
Strength
 The company is giving facility of
door- to- door service to the
customer for dry cleaning and
laundry clothes, which gives an
option to customer.
 It takes more time to customers
in come and give their luxury
clothes at shop. For save their
time company give fast and
convenient facilities to
customers.
Weakness
 The biggest disadvantage for new
business is that there is more
competition in the targeted market
that is already established their
business in market for many years.
 The company is starting their business
with zero market shares.
 Company has less knowledge about
the market and customers as
compared to the competitors.
Opportunity
 Customer gives their luxury clothes and
company has needed to take care of
their clothes properly. This will
increase the expenses on clothing.
 Mainly men and women who are
working outside have no time to do
laundry work at home. It gives
opportunity to target the customer
who related with the working class.
Threats
 There are many competitors in the
market are present who is doing same
business than company faces huge
competition in their business.
 In this competitive economy
companies launch a washing machines
with new features it will decline the
sale of laundry business.

 People of Hillsboro have a tendency to
spend more money on luxurious things
instead of doing at home.
 Need of laundry and dry cleaning
service increased day by day so it gives
a good business in future.
 Capital required for this business and
profit and sales is increasing.
 It gives opportunity of repeat business
if company gives quality and timely
services to customers.

PEST Analysis
This personal pest analysis is a tool, which used by the company to analyze the external factors
like political, economic, socio-cultural and technological factors adversely, affect the business in
present and future (Wang et al., 2016).
These external factors sometimes beneficial for the company and sometimes it create treats in
our laundry business.
Political Factors:
There are many political factors, which affect
dry-cleaning business of company (Nelson,
2017). Changes in government policies, taxes,
rules, and regulations affect the business
adversely. Company firstly analysis the
political factors before starting the dry-
cleaning business.
Economic Factors:
There are any changes in the economy of the
country, where company want to open dry-
cleaning business-like, changes in the price of
dry-cleaning machines, changes in the market
trend. The increasing competition also affects
business (Malen and Marcus, 2017).
Opportunities
Political factors give
the opportunities to
company to do
business in
international market,
attract the new
customer in new
market, and increase
the sale of business.
Threats
This political can
create threats for our
business if there is
any increase in the
tariff rate than the
profit of business is
decline
Opportunities
If there is any decline
in the inflation rate of
laundry business than
it gives opportunity to
the company to earn
more money and by
decrease the payment
of taxes to the
Govt. Competition
allows company to use
the strategies and
make efforts to make
our laundry service
Threats
The rate of inflation
of laundry and dry
cleaning products is
increased by 24.58 $
means there is
increase in inflation
rate by 4.58$ in
current year and it
was $ 20 in year
2010 this will decline
the earning of
company. If the
prices of dry cleaning

different from other
company.
items increased than
the cost of, dry-
cleaning the clothes
also increased.
Because of this
competition is
increased. Increased
competition
sometimes affects
the business.
Socio-cultural Factors:
There are many social factors, which affect
laundry business of company (Håvold and
Oltedal, 2018). These factors include the size
of our targeted market, choices of the
customer and their attitude about the
machines used in dry-cleaning their clothes.
For the success and long-term business,
company focus on the social problems of the
society where company want to open
business.
Technological Factors:
If there are any changes in technology, it
affects our business badly (Rantala et al.,
2018). The customer wants the services from
that company who is well aware of the latest
technology. Every customer want that services
received in the best way and which saves
them time and money. These technologies
affect the sale of business.
Opportunity
In today’s world, all
the young
generation wants to
save time and pay
more money if
company gives
Threats
Customer of company
has a large number of
people in their family
than they do not
prefer to pay money
for giving clothes in
Opportunity
As company planned,
to use new
technology services
for the customer and
home delivery service
to satisfy them and it
Threats
Technological changes
also create problem in
the success of
business some of new
washing machines
provide good facilities

quality services to
them.
dry-cleaning. It creates
a threat to my
business. This attitude
of customer affects the
business of dry
cleaning.
gives success in my
business. New dry
cleaning machines
save the cost and
profit increases.
to the customer and
customer not giving
their clothes in the
laundry. This will
decline the sale and
profit of the company.

Opportunity Analysis
Identify the Opportunities Supporting Factors Opposing Factors
Proper Placed the Clothes This SWOT analysis and PEST
analysis help me in future to
increase the sale of my
laundry and social welfare
business. The customer
always wants respect from
the other person. I give
training to my staff by the oral
and written presentation and
communication about the
proper placing of customer
clothes in good packaging
(Breward, 2017).
Untrained staff can create
threats to our business by
misplacing the bags of one
person to another and if the
customer saw this than he did
not select us for the laundry
service. Improper
communication can result in
the customer goes to another
company (Breward, 2017).
New tools and Equipment Latest technology helps me to
give quality and fast services
to my existing and new
customers and increase the
interpersonal relationship
with the customer (Gonçales
et al., 2018). This will help me
to increase profit because the
customer is ready to pay more
if they received good services
for their luxury clothes.
Latest equipment creates a
problem in giving fast services
to my customer (Gonçales et
al., 2018). There was a risk of
breakdown, it requires large
expenses to repair, and it
decreases the profit of the
company. Even the loyal
customer of our business can
go to another company who
give fast and quick facility.
Good Quality Service For making, good relation
with the customer there is a
requirement to give
If our staff is not careful and
have knowledge about the
different washing than it

satisfactory service, which
they require for their luxury
clothes (Lovelock and
Patterson, 2015). For
maintaining the relationship,
company use the washing
service, which is best for their
luxury clothes, and give
personal suggestion for
washing. It also encourages
the customer to convey the
good facility of our company
with their relatives and
friends for making new future
clients.
destroys the relation with
customer and competitor get
the advantage from this
(Lovelock and Patterson,
2015).

Personal Development Plan:
I will discuss a Personal Development Plan to analysis my good Skills and which skill I need to
improve for the success and growth of my Laundry business (Tasker, 2015). It also includes a
discussion about how I use my strong skill as my strength by using my training of leadership in
my last workplace. With the help of past training, I use this skill for the future success of my
laundry business.
What are My
Important
Goals
Which
Goals
Should
be on
First
Priority
When I
Achiev
e This
goal
What
problems I
Faced in
Achieving
Goals
How Can I
Improve My
Skill
Sources
Which
Support Me
to Solve
Problem
Getting
Feedback
Increase the
Sale of my dry-
cleaning
business by
Improving my
Communicatio
n Skill
Very High 4
Month
Lack of
communicatio
n knowledge
creates a
problem for
my laundry
business. If my
team members
and I are not
communicatin
g in a precise
manner with
the customers
then they
never agree to
get dry-
Firstly, I listen
carefully to the
client and staff
members,
maintain eye
contact with
the customer at
the time of face
communication
, reading the
newspaper
daily, join the
vocab classes,
and meet the
outsiders. All
this will help
To listen
first this
skill helps
me to
understand
the
requiremen
t of the
customer.
Therefore,
my staff and
I make
efforts to
satisfy
them. This
will also
I received
the
feedback
from
customer
and family
members
about any
improvem
ent done
in my
communic
ation skill.

cleaning
services from
my company. If
the customer is
not coming
than I suffer
from a huge
amount of loss
in my business.
me to improve
my
communication
skill (Rabab’ah,
2016).
help me to
increase the
sale of my
dry-cleaning
business by
giving
satisfactory
services to
the client
and
customer.
Gain trust and
retaining by
Improve my
Relationship
Building Skill
High 5
Month
To maintain a
good
relationship
with the
customer is the
most
important part
of the success
of the
business. If I
maintain a
good relation
with my client
than they
always, take
services from
my business. It
also helps me
Personal
connection
with customer
and staff helps
to increase the
relationship
between the
customer and
my business
(Dean et al.,
2017). I
required
fulfilling the
expectation of
my customers
by giving best
quality laundry
and dry
These
resources
will helps
me to build
a good
relationship
with my
existing
customers
and develop
trust and
loyalty of
customer
towards my
company.
This
satisfied
customer
Feedback
received
from the
top
authoritie
s of my
company
and the
customer
is the best
person
who gives
feedback
by
showing
our
mutual
understan