A Detailed Performance Analysis Report of DSCL Software Company

This report provides a comprehensive analysis of DSCL Software Company, a small business enterprise operating in the UK's software industry. The report begins with an introduction to small business enterprises, their characteristics, and the context of the UK government's support for such businesses. The study focuses on DSCL, a software company providing web-based applications and mobile apps, and assesses its strengths, such as a talented workforce and quality products, and weaknesses, including a lack of skilled workers and limited market share. The report then employs comparative measures to evaluate DSCL's performance against a competitor, Ma PS system, using financial data to highlight areas of improvement. The core of the report suggests actionable strategies to overcome identified weaknesses, such as improving financial management, increasing market share through marketing and innovation, and maintaining performance through effective investment and employee training. The report further addresses the importance of adapting to change, managing resources, and monitoring performance improvements. The conclusion summarizes the key findings and recommendations, emphasizing the importance of strategic planning and continuous improvement for DSCL's success. Finally, the report includes references to academic sources used in the analysis.

Small Business Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Producing profile of DSCL and identifying its strength and weaknesses........................1
1.2 Measuring organisation performance using Comparative measures...............................3
TASK 2 ...........................................................................................................................................4
2.1 Suggesting an appropriate action to overcome the identified weaknesses in Business. . .4
2.2 Identifying the way for maintaining and strengthening organisational performance.......5
2.3 Suggesting new areas in which business could be expanded...........................................6
TASK 3............................................................................................................................................8
3.1 Assessment of existing business objectives and plans ....................................................8
3.2 Reviewing business plan in order to make appropriate change.......................................8
3.3 Formulating an action plan to implement changes...........................................................9
4.1 Reporting the impact of proposed change on business and its Personnel......................10
4.2 Planning for managing changes......................................................................................10
4.3 Monitoring improvement in performance of business ..................................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Small business enterprise refers to the business unit that employs small number of
workers and does not have high profit and sales. These business organisations are owned
privately by individual or group of individuals. This type of enterprise are generally regular size
business. These are organisation is considered as small in terms of gaining support from
government and to take advantage of various policies framed by legal authorities. The small
business enterprise consists of Fifteen employees. Small firms can be categorised on the basis of
their revenue, sales, assets, gross turnover, revenue, profits and employees. The example of
small business enterprise includes small grocery stores, bakeries, restaurant, guest houses etc.
These small firm have large potential to convert themselves into very large business.
The UK government has its focus on providing various opportunities to small business
enterprise. The legal authority has framed and implemented various strategies in order to provide
them opportunity to work with government.
The DSCL software company is a private limited organisation that has been chosen for
conducting the research. DSCL is one of the UK popular computer software company. The
organisation provides various services such as mobile application, offering online software
consultancy.
The purpose of the study is to have emphasized on the various procedure involved in
change management, reassessing and improving the performance of small business enterprise.
The report intends to provide various information regarding various changes that small firm
required to make in order to improve management and their business performance.
TASK 1
1.1 Producing profile of DSCL and identifying its strength and weaknesses
The DSCL software firm is the UK leading organisation dealing in technology based
industry. It is offering cost effective web based application and mobile apps. The business
consists of 50 employees but major of its issues are being resolved and mange by its CEO. The
organisation has flat structure.
Identification of strength and weakness assist manager in analysing its strength and
weakness. It provides an opportunity to organisation to identify various pathways for
overcoming their weakness. This activity encourages business entity in make effective use of its
strength in order to gain competitive advantage.
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Strength Weaknesses
Business unit consists of highly talented,
energetic. Software developers.
Its employees has Analytical skills that enables
firm to examine the customer perception., neds
and demand.
The organisation has focus on delivering good
quality applications and mobile apps.
The business entity has intelligence and
knowledge to develop innovative software that
assist business in meeting their clients needs.
They are providing Quality software and
application at reasonable price.
The organisation have partnership agreement
with trustworthy and competent companies
like Virgin Media, Water aid, Ikea ,NHS etc.
They believe in creating unique quality of
software and applications that help them in
differentiating their product from that of their
competitors.
It has branded image
Company has strong sales and distribution
networks.
Minimised cost of labour
It has strong relationship with its suppliers and
partners.
Firm is generating high profit and revenue.
It is covering large domestic market.
Lack of skilled and talented workers.
Lack of expertise in designing innovative
application.
Lack of professionalism.
The organisation has limited market share and
growth.
Structure of the organisation
The major weakness is that company is
operating on very small scale.
The business's enterprise is unable to maintain
its cash flow.
Low capital Turnover.
DSCL is dominated by injunction leakage and
weak inversion current.
Ineffective management system and untrained
employees lead to delay in providing services
to customer.
It does not have capacity to adopt advance
technology for developing and testing
software.
Insufficient resources.
The lack of experts engineers has lead to
underemphasis on creating unique design of
application and software.
Poor technology management system.
The company is totally dependent on Domestic
market for generating revenue and profit.
Ineffective marketing strategy.
The organisation is not offering variety of
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application and software.
The firm does not have efficient system that
could help organisation in making various
decisions .
1.2 Measuring organisation performance using Comparative measures
DSCL company Verses Ma PS system organisation. Both organisation are located in
London and they are dealing in same industry.
The DSCL enterprise offer various services such as mobile app, application and software.
It is offering online Consultancy services as well. On the other hand Ma PS system does not
provide application services.
Advance technology is being adopted by DSCL enterprise for designing new and
innovative software and application. Whereas MA PS system does not emphasizes on Selecting
technology.
Wide range of solutions are being provided by Dscl to its clients On the other hand Ma
PS system limited intends to provide only innovation solutions to their customers.
The DSCl organisation has number of clients such as BT, Virgin, water Aid etc. While
Ma PS system Ltd has limited number of customer such as EPI, UKAL, GRAINES Etc.
The various application created by DSCL includes client server application, web based
apps, and non data Base app that includes mail utilities whereas Ma PS system company has aim
to develop system suite and it focuses is on developing software.
The variety of services offered by DSCL include consultancy practices , software project,
and It related services that includes outsourcing code recovery and application support services.
It has management system that helps client in recovering code. While Ma PS system company
Provides various software services such repairing software errors, software related problems etc..
It has experts engineers that assist business unit in providing effective solution to customers
(Jenter and Kanaan, 2015)
The main aim of DSCL Business unit is to provide various software and application
related solutions to their consumers. On the other hand Ma PS system company intends to
provide consumers basic information that are required by clients to keep updated themselves
with current trends in IT industry (Cummings, Bridgman and Brown, 2016)
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The DSCL is privately owned Organisation and operating independently .Whereas MA
PS system enterprise has support of government and is being funded by legal authorities. The
government has little share in the company.
Ratio analysis techniques can be used in order to measure the performance of business
entity. DSCl is small business enterprises so it is easy for them to conduct this analysis. This
analysis tools can enable firm to measure their performance in effective manner. This will
provide opportunity to business unit to find various path way for improving their performance
and it would allow enterprise to identify area of improvement.
Year DSCL In ($) MA PS SYSTEM($)
2013 5000 4250
2014 5900 4650
2015 6500 5500
2016 7640 6640
This has been analysed that the Dscl company is performing well as compared to Ma Ps
system. The Dscl organisation has made a lot of improvement in their performance as compared
to MA PS system that has made very little improvement in its performance.
Financial analysis is another technique that can be used for measuring financial
performance of the enterprise. This technique has focus on identifying actual difference in
performance (Zhu, 2014.)
TASK 2
2.1 Suggesting an appropriate action to overcome the identified weaknesses in Business
As DSCl is a small enterprise it is easier for organisation develop its brand image and
restructure its business unit. From above analysis it has been identified that company has made
lot of improvement in their performance as compared to its previous year performance. It has
been analysed that Enterprise is performing well in completive environment. But still there are
various areas in business which require lot of improvement.
The major weaknesses that has been identified includes Financial instability. This is the
major weakness that are being suffered by most of the small enterprises. In case Of DCSL it is
financial stable organisation but the issues is they are unable to use financial funds in effective
manner. They do not have control on cash out Flow (Hayes,2014.)
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In order to overcome such weakness finance department Of DSCL is required to frame
effective Investment strategy in order to allocate financial resource in efficient way. It is
essential for firm to develop management system to control the cash outflow. Technology can be
adopted by firm in order to reduce various cost and for eliminating unnecessary expenses. It is
required by organisation to provide training to employees to help them in allocating resources in
effective way. The various sources of finance can be adopted by DCSL to raise funds. It is
required by manger to select such source which does not carry any risk associated with them. It
is important for management to conduct various analysis before choosing any source for raising
fund.
The other weakness that has been determined is that company have low market share and
low market growth. It is essential for enterprise to make there presence in the market in order to
survive in competitive environment.
The organisation need to have focus on developing marketing and promotional strategy
in order to increase their market presence. The Firm can also use innovation strategy, that will
assist business unit in differentiating their product from their competitors. This plan will enable
business entity in minimising competition and gaining competitive advantage. This method will
provide DSCL opportunity to attract more number of customers and increasing their
profitability. It also allows firm to generate revenue, profit and enhance their growth.
The company can adopt various strategy such as product development, innovation and
diversification plan in order to increase their market share. Diversification plan will assist
organisation in exploring new market. As the business unit will have focus on increasing
visibility in market and gaining customer attraction the company can plan to serve globally
(Stucki, G. and Bickenbach, J., 2017)
2.2 Identifying the way for maintaining and strengthening organisational performance
It has been identified that organisation is performing excellent in the market but main
challenge for company is to maintain its performance. There are various method and strategies
that can be used by DSCL business enterprise to maintain its performance in the market (Strom,
Sears and Kelly, 2014)
Formulation of effect investment strategy can assist organisation in maintaining performance.
Effective investment plan have focus on making effective use of resources .This activity will
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provide DSCL an opportunity of expanding its core business operation (Khanal and et.al.,
2017).
It is essential for business entity to organise various training and development
programmes in order to assist employees in increasing their performance and it will help
enterprise in maintaining the standard of their performance. This training and development
events will enable workers to keep update themselves with the latest business trend. This will aid
firm determining the various barriers that can create barriers that can have influence on
performance maintenance plan by enterprise. It is required by business to ensure that only skilled
and talented employees are being selected. As unskilled workers can lead to invaluable resource
for company and may create various problems in organisation. It is important for enterprise to
organise various training programs in order to assist workers in developing skills in them. This
activity will enable organisation to communicate their goals and objective which is very essential
in order to maintain performance. It will provide business unit an opportunity to enhance their
production capacity and maintaining the quality of their product. Training allows DSCL to
develop software and application according to the need and demands of customers. Process will
help employees in making efficient use of various resources that can be further used for
improving organisational performance (Havens, 2014).
Its is very important for firm to maintain and enhance their customer policies in order to
maintain their existing clients and attracting more numbers of customer. Enterprise can
formulate various policies and procedures to encourage employees to increase their contribution
in assisting firm in maintaining organisational performance.
Monitoring and reviewing performance is very significant factors that can be considered
by business unit to maintain and strengthen their performance in the market. These various
strategies will assist enterprise in gaining competitive advantage. It will also enable industry to
increase their working efficiency (Ritchie, 2015).
2.3 Suggesting new areas in which business could be expanded
DSCL has the opportunity and potential to expands its core business activities. It has the
ability and capability to convert themselves from small business enterprise to big Firms. They
have the capacity to expand their business in global market.
The DSCL can adopt various strategies such as diversification strategy and it is required
by the organisation to adopt various ways to increase their sales in domestic market. This
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process will enable enterprise to enter into new market with customer base. It is required by
company to conduct various activities such as cloud computing, data analysis etc. in order to
expand its business operations. The diversification will allow business unit to introduce their
new product in existing market and existing goods into new market. This will allow business
unit to explore new markets (Young, 2012).
The firm can align with other international IT companies in order to expand business
activities. This will allow industry to increase their market share by taking support of global
organisation. This will assist business unit in gaining competitive advantage in global
environment. It aids firm in minimising various risk associated with operating in international
market. This procedure will help DSCL in reducing the effect of various factors on business
operations (Clay, 2013.).
It is essential for the company to introduce more valuable services in order to survive in
stiff competition situations. The firm can adopt low price leadership and product development
strategy in order to increase their visibility in the market. This will enable business unit to retain
their exciting clients and attract more number of new customers. It will allow organisation to
differentiate their product from that of competitors. The company can formulate effective
marketing strategy in order to increase their sales in global market. This will provide an
opportunity to firm to generate high profit and revenues. These strategies will encourage
business unit to boom their core business activities. Product development strategy will help
business unit in gaining customer loyalty and developing long term relationship with clients.
It has been analysed that Advanced Technology has been already adopted by Dcsl but still it is
required by them to upgrade their technology. This procedure will intrigue their clients to get
involve in organisational activities.
The effective and useful method that can be used by enterprise to ensure successful
expansion is that organisation should take initiative to gain government projects.
Joint venture is the another method that can be adopted by DSCL in order to grow
business operation. The company can conduct joint venture with international IT organisation.
Merger is one of the effective method that can be used By DSCl for growing their
business. This process include one firm is combining with other in order to form one identity
(Hausmann, 2010).
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TASK 3
3.1 Assessment of existing business objectives and plans
Various plans has been already adopted and implement by DSCL in order to achieves its
aims and objectives. This plans have been used by enterprises for entering into global market
and for maintaining their performance. The various strategies are still being used by organisation
for smooth functioning of business operation. It has been identified that these strategies have
proved very useful and effective. These strategies are:
Integrity- Customer satisfaction is the main objective Of DSCL business, in order to achieve
this purpose the firm has adopted the strategy of integrity. This plan has been implemented by
firm in order to develop integrity between workers and customers. The aim of this plan is to
encourage business unit to develop their focus on customer. It enables enterprise to ensure that
customers needs are being fulfilled and their problem are being resolved. This plan includes
providing training to workers in order to assist them in developing skills in order to handle
various customer problems and enable them to deliver software demo in professional manner.
Innovation Strategy-The innovation strategy is being adopted buy DSCL for two reasons. First
reason is to develop interest in order to develop interest in mind of customers. The other reason
is to motivate employees to increase their contribution in various decision making process .The
workers can increase their contribution by giving their innovative ideas and views about various
business policies and activities. This procedure assist organisation in maintaining their various
system and structure. It allows them to maintain effective working environment.
Reforms-Various reforms has been reviewed and are being monitored by DSCL to keep update
themselves with the latest trend and government policies. It also enables business unit is
identifying the effect of various factors on business activities. It enables business entity to take
effective measures in order to avoid the negative impact of these elements..The aim of this
strategy is to motivate organisation to frame effective policies. Effective and appropriate policy
have focus on meeting the need and demand of customers. Its enables DSCL to develop such
mobile application and software that are more demanded by customer. This activity will lead to
generation of profit and revenue by firm that is its objective (Hausmann, 2010).
3.2 Reviewing business plan in order to make appropriate change
The various strategies have been used by the organisation when it was en trying into
global market. Business unit can not use one particular set of strategies for long period. These
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strategies are not applicable in all types of situation. The need of formulation of strategy changes
with passage of time and situation. The use strategy in every situation may lead to every bad
consequences for firm. It is essential for business to review and monitor their plans and make
appropriate changes in order to accomplish desired results (Havens, 2014).
The DSCL is operating in domestic market for long period. It has scope and potential to
operates in global market. Conducting internation venture can bring opportunity for organisation
to become successful and enhance their growth. This procedure will assist business entity in
developing their brand image and increasing market share. It will also allow firm to increase its
sales and profitability (Klapper, Feather, and et.all. 2015).
It required by DSCL manager to have focus on management system. It is important for
them to make changes in investment policy in order to make effective investment decisions. This
Will enable organisation to achieve positive financial results (Levinson, 2011).
It is required by business entity to make changes in their various policies and procedures.
The alteration in operational and other procedures will help company in accelerating their
efficiency, increasing their production capacity and maintaining quality of their product. The
modification in various policies will motivate employees to increase their performance and
contribution in achieving organisational objectives (Bridge, Hegarty and Porter, 2010).
3.3 Formulating an action plan to implement changes
It is required by firm to make and implement changes in various strategies in order TO E
outcomes. Positive and appropriate change can lead to increase in sustainability and growth of
enterprise. It is significant for manager of DSCL to adopt appropriate change management
system. Appropriate change management requires participation of all members Woking in
business. In order to mange change and it is need by business unit to formulate plan (McCarthy,
2013).The planning process includes following steps-
Step 1-setting mission- The initial stage include establishing mission and objectives that are
required to be achieve by plan. The company should set realistic and measurable objectives.
Step 2-Analysing plan-Before implementing plan it is essential to conduct various analysis in
order to identify the advantage and disadvantage of implementing plan. This process also assist
business unit in evaluating the effectiveness of plan. It enables firm to determine the effect of
various environmental factors on planning process.
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Step 3-Organising activities-This step include determining various action plan that will take
place. It also includes categorising activities on the basis of their priorities. Deciding the
sequence in which various tasks will be conducted. This process help in eliminating wastage of
resources and prevent overlapping of activities. This helps organisation in saving time and
accomplishing their task in systematic manner.
Step 4- Managing-This steps include managing various resources that are required for
implementing changes.
Step 5- Time management-This step include deciding time in which particular task has to be
completed.
Step 6-Implementation- The last step is implement change according to plan.
Task 4
4.1 Reporting the impact of proposed change on business and its Personnel
The change may have positive or negative impact on organisational activities. The
positive impact is that it assist business unit to enhance its growth and provides opportunity to
increase its market share. This process motivates enterprise to adopt various new ways and
methods for conducting various business activities. It helps firm in improving quality of their
products and services and allow business entity to increase its efficiency. Changes management
process encourages organisation to train their employees and assist them in delivering their
services in professional manner (Schuler, 2013).
Lack of awareness and knowledge about change management may lead to negative effect
of change on enterprise. Effective planning requires various resources, the lack of any single
resource may lead to implementation of effective plan. That can have adverse effect on
organisation..Change management process requires lot of financial resources, if in some case due
change in situation at time of implementation will lead to wastage of funds and resources. This
situation can lead to situation of Financial instability. Change may result in increase of various
cost and expenses by business unit , this has negative impact on employees' salary and may lead
to dissatisfaction in workers. This further may create situation of conflict in organisation
(Ghattas, Soffer and Peleg, 2014)
4.2 Planning for managing changes
DSCL can use ADKAR model in order to mange various changes in an organisation. The
Adkar model is framed by JEFFREY HYATT. The purpose of the model is to identify
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stakeholders those whore are responsible for implementing change. The objective of this
approach is to analyse the reason and need for Alteration and modification. The aim of the
ADKAR approach and the way it has helped DSCL in managing various changes. (Duval‐
Couetil, 2013.)
Awareness-This include awareness with regards to requirement Of change. This approach has
forced business unit to communicate employees regarding implementation process. The various
method used by company for communicating employee about changes this method include
meetings, seminars, discussions etc.
Desire-This include desire of workers and manger in supporting and contributing in change
implementation process. It helped organisation to demonstrate the benefit of alternation in order
to encourage workers to increase their contribution in modification implementation procedure.
Knowledge-It include the knowledge about the advantages and disadvantages of implementing
change. It also includes the knowledge about the way change will take place.
Ability-It includes ability of workers to support alteration and to accept change. This assist
business in evaluating the influence of power and interest of stakeholders on alteration
procedure.
Reinforcement-Refers to the requirement of various motivational forces for encouraging
employees to participate in change management process (Bryman and Bell, 2015.).
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Illustration 1: ADKAR model of change
(Source: Organisational Change) 2017
4.3 Monitoring improvement in performance of business
Changes plays significant role in enterprise. It is very significant for organisation to
implement effective and appropriate alterations and modification in Oder to gain market
stability. The business unit is need to make change in various policies and procedure with the
passage of Time. As same policies and procedures could not be applicable in all types of
situations (Hodges and et. al., 2015).
Time Changes
In the end of 2016 Company has established 50 stores in order to
increase their market share.
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Between 7 to 8 months Implementation of innovative strategy
2-3 years DSCL has expanded their business in
International market.
From the above data it has been identified that it is required by organisation to invest
large amount of money in increasing their market share. This investment strategy has proved
fruitful for the business as this has provided enterprise an opportunity to establish and open more
stores. It has enabled firm to retain its existing clients and to attract more number of new
customers. It has provided a pathway to enterprise in order to develop brand image. This plan
has supported firm in minimising competition by encouraging them to produce something new
that has never been created before. Activity has helped organisation in gaining competitive
advantage. It has been evaluated from above information that the business unit id growing
rapidly by usefully adopting change. Organisation has been successfully adaptable to change,
this has been possible only through employees and manager contribution, The company has
established aim to achieve growth within one to two years of time spam, And it has achieved that
.This has been possible only through implementation of successful change (Guimaraes and et.
al., 2013.).
CONCLUSION
The study has successfully explained the all aspects of small business enterprises. It has
concluded the various strength that is required by DSCL company to overcome. The report has
concluded the various areas that are to be improved by organisation in order to gain success .It
has highlighted various strategies that are required changes by enterprise to achieve desired
results. It has been concluded that small enterprises have potential to convert themselves in bid
business unit. The research has concluded that DSCL is performing well in the market but it is
required by them to maintain its performance.
The assignment has suggested DSCL.various ways that can aid firm in transforming their
weakness into strength.
The project has suggested various strategies that can be used by DCSL in order to expand
their core business activities. It has also recommended by the research that the way business
entity can implement change in effective manner. It has provided various methods and technique
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that can be used by company for maintaining and strengthen their performance. It has provided
the path way to enterprises that will help them in expanding their business. Various other
suggestion will enable firm to gain competitive advantage and provides an opportunity to
industry to increase their market share.
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Jenter, D. and Kanaan, F., 2015. CEO turnover and relative performance evaluation. The Journal
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Online
Ashley May Organisational Change. 2017 s[online] Available Through:
<http://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=1142&context=honors>
[Accessed on 12 October 2017]
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