Department of MIS, University of Dhaka: Case Study Analysis Term Paper

This term paper presents a comprehensive case study analysis focusing on decision support systems (DSS), business intelligence, and business analytics. The report includes an introduction, letter of transmittal, acknowledgment, and a detailed scope and limitations section. It delves into several chapters, each analyzing specific cases such as Security First Insurance, American Public University, Midwest ISO, CARE International, Fluor, HP, InterContinental Hotel Group (IHG), and the Department of Taxation and Finance's Collections and Civil Enforcement Division (CCED). Each case study includes summaries, answers to questions, learning outcomes, and application areas within the context of Bangladesh. The report also covers topics like the expertise transfer system (ETS) and digital forensics. References are provided at the end of the document. The analysis provides insights into how various organizations leverage data and analytical tools for improved decision-making and operational efficiency, with specific attention given to their relevance and applicability in the Bangladeshi business environment.

Table of Contents
Letter of Transmittal........................................................................................................................3
Acknowledgment.............................................................................................................................4
Scope of the study............................................................................................................................5
Limitation of the study.....................................................................................................................6
Organization of Term paper.............................................................................................................7
Chapter 8........................................................................................................................................11
Summary of the opening vignette case......................................................................................11
Answer of vignette case questions.............................................................................................11
Learning from opening vignette case........................................................................................14
Application area in Bangladesh.................................................................................................14
Ending Case..............................................................................................................................15
Summary of the application case...............................................................................................15
Answers to application case questions......................................................................................15
Learning from application case.................................................................................................18
Application area in Bangladesh.................................................................................................18
Chapter 9........................................................................................................................................19
Summary of opening vignette case............................................................................................19
Answer of vignette case questions.............................................................................................20
Learning from opening vignette case........................................................................................23
Application area in Bangladesh.................................................................................................23
Ending case................................................................................................................................24
Summary of application case.....................................................................................................24
Answer of application case questions........................................................................................24
Learning from application case.................................................................................................27

Application area in Bangladesh.................................................................................................27
Chapter 10......................................................................................................................................28
Summary of opening vignette case............................................................................................28
Answer of vignette case questions.............................................................................................29
Learning from opening vignette case........................................................................................31
Application area in Bangladesh.................................................................................................31
Ending Case...............................................................................................................................32
Summary of ending case............................................................................................................32
Answer of ending case questions...............................................................................................32
Learning from application case.................................................................................................34
Application area in Bangladesh.................................................................................................34
Chapter 11......................................................................................................................................35
Summary of opening vignette case............................................................................................35
Answer of vignette case questions.............................................................................................35
Learning from opening vignette case........................................................................................37
Application area in Bangladesh.................................................................................................37
Ending Case...............................................................................................................................38
Summary of Application Case...................................................................................................38
The answer of application case questions..................................................................................38
Learning from application case.................................................................................................40
Application area in Bangladesh.................................................................................................40
Chapter 14......................................................................................................................................41
Case summary of opening vignette............................................................................................41
Application area in Bangladesh context....................................................................................43
Ending case................................................................................................................................44

Summary of application case.....................................................................................................44
Answer of application case questions........................................................................................44
Learning from application case.................................................................................................46
Application area in Bangladesh.................................................................................................46
References......................................................................................................................................48

Letter of Transmittal
Date: 18-03-2021
Md. Fahami Ahsan Mazmum
Assistant Professor
Department of Management Information Systems
Faculty of Business Studies
University of Dhaka
Subject: Submission of term paper on case study analysis.
Dear Sir,
We have been assigned to complete a term paper on a case study solution of seven chapters.
This term paper has been tried to remain as informative and relevant as possible. Some books,
journals, and downloaded information have been reviewed from the Internet to prepare this term
paper. We have been gained an opportunity to understand how Bangladeshi firms use the
decision support system model. We are grateful to our course teacher for this chance.
We will be available for further queries and clarification regarding this term paper whenever
necessary. If there is any mistake or shortcoming in this term paper, we offer our apology for
that.
Sincerely yours,
The Superlatives
Batch: 12th
Decision Support System
Department of Management Information Systems
Faculty of Business Studies
University of Dhaka

Acknowledgment
First and foremost, I would like to pay my gratitude to the Almighty Allah, the Most Merciful,
the Beneficent, for blessing us with good health and tenacity of mind to complete this term
paper's requirements.
Many people have been responsible for making this term paper. I extend my most sincere and
gratitude to my course teacher Md. Fahami Ahsan Mazum, Assistant professor, Department of
Management Information Systems, University of Dhaka, for his subsequent advice and valuable
guidance towards the term paper.
I most sincerely express my thanks to the Group the Superlatives. All members are so
cooperative and sincere. They have done their work on time. We have supported each other and
given suggestions to each other. I want to express special thanks to our group mate Abida
Khanam for submitting this term paper on our group's behalf.

Scope of the study
The report includes aspects of Business Intelligence and analytics. Business intelligence is the
process that is technically technology-driven and is used to analyse the data to deliver reliable
and actionable information which will help the managers, executives and related people of the
organization. Business analytics means the process of using statistical methods and techniques
for analysing historical data and gather insights. Past business performance is analysed in this
process and based on that further business planning is done. The purpose of the study is to
provide detailed insights into the mentioned analysed cases. The insights provided by the study
covers several aspects of the cases. These can be the summary of the cases, the learning from the
cases and the application of the learning in the organization of Bangladesh. One can learn
thoroughly by analysing these aspects.
The sample is one of the parts of the population. Several samples are collected to continue the
paper for completion. The samples are essential for analysis to detect and important measures for
providing better support to the study. The samples are mainly the case studies from the book
which is the main source for the completion of the report. The primary source includes the
insights, questionnaire etc conducted for completion of data collection. The secondary source is
the books, journals, articles etc. that were analysed for better completion and proper data
collection and analysis of the report. The duration of the study is not defined as an exact time. the
study will be conducted at its own pace and the duration might be according to the proper
completion of the report.
Several essential theories will be discussed throughout the paper. The paper will cover various
aspects and topics of business intelligence and analytics such as predictive analysis, prescriptive
analysis, model-based decision making, heuristic search method and simulations, automated
decision systems and expert systems, knowledge management and collaborative systems, big
data and future directions for business analytics, Big data and analytics, business analytics etc.
the study has covered many geographical locations. It has covered many locations such as the
organization of the USA and the UK. The application of the cases has covered the organizations
that are situated inside the geographical region of Bangladesh.

Limitation of the study
The study provides an overview of business intelligence and analytics and discusses various
aspects of it. One can use the features of business intelligence and analytics and enjoy the
benefits. but there are several limitations that one might face while doing the analysis. The
limitations that are found while doing the analysis are provided below-
Business intelligence and analytics are implemented in the organization. But it might have
limitations like poor data quality which might lead to resistance to adoption. This might lead to
difficulty in implementation. Business intelligence requires high-quality tools that are used for
the implementation of business processes. Thus, cost get higher which became a limitation for
the organization.
Data breaching is another concern that causes a lack of security and limitations for the analytics.
People might not feel safe implementing business analytics because of this concern as they
would not like to get important business information get leaked.
One of the limitations of predictive analytics is that consumer behaviour changes with time and
computers and algorithms might fail to anticipate human behaviour.
Technical complexity remains while conducting big data analytics because of the data existing
behind the firewall in the private cloud. This creates a complex situation for the organization and
the organizations might not like the idea.

Organization of Term paper
Chapter 8
Security First Insurance
Security First Insurance is one of the largest homeowners’ insurance companies in Florida.
Headquartered in Ormond Beach, it employs more than 80 insurance professionals to serve its
nearly 190,000 customers.
American Public University
American Public University System (APUS), an online university serving 70,000 distance
learners from the United States and more than 100 countries. APUS is breaking new ground by
using analytics to zero in on those factors that most influence a student’s decision to stay in
school or drop out.
Chapter 9
Midwest ISO (MISO)
Midwest ISO (MISO) operates in 13 U.S. states as well as the province of Manitoba in Canada.
It manages 35 transmission owners and 100 non-transmission owners, ensuring that all members
of the organization have equal access to high-voltage power lines. Together, the United States
and the province of Manitoba constitute one of the largest energy markets in the world, with
yearly energy transactions amounting to about $23 billion. Before Midwest ISO existed, each
transmission company operated independently. Now, after a company joins MISO, it still
maintains control of its power plants and transmission lines, and shares in the responsibility of
supplying and buying energy in a wholesale electricity market to meet demand. MISO, however,
has the responsibility of deciding when and how much energy to produce and administer to the
market in such a way as to increase benefit to society.
CARE International

CARE International is a humanitarian organization that provides relief aid to areas that are
affected by natural disasters such as earthquakes and hurricanes. The organization has relief
programs in over 65 countries worldwide. Just like other humanitarian organizations, CARE
International faces challenges in offering the needed help to affected areas in the event of natural
disasters. In the event of a disaster, CARE International identifies suppliers that could provide
the needed relief items.
Chapter 10
Fluor
Fluor is an engineering and construction company with over 36,000 employers spread over
several countries worldwide. The company’s net income in 2009 amounted to about $680 million
based on total revenue of $22 billion. As part of its operations, Fluor manages varying sizes of
projects that are subject to scope changes, design changes, and schedule changes.
HP
HP’s groundbreaking use of operations research not only enabled the high-tech giant to
successfully transform its product portfolio program and return $500 million to the bottom line
over a 3-year period, but it also earned HP the coveted 2009 Edelman Award from INFORMS
for outstanding achievement in operations research. “This is not the success of just one person or
one team,” said Kathy Chou, vice president of Worldwide Commercial Sales at HP, in accepting
the award on behalf of the winning team. “It’s the success of many people across HP who made
this a reality, beginning several years ago with mathematics and imagination and what it might
do for HP.”
Chapter 11
InterContinental Hotel Group (IHG)
With 4,437 hotels and 647,161 rooms, InterContinental Hotel Group (IHG) is the world’s largest
hotel group in terms of number of rooms. About 85 percent of its hotels are franchised, 14
percent are managed, and 1 percent are owned directly by the InterContinental Hotel group.

Some of the hotel brands that belong to this group are Holiday Inn, Holiday Express, Staybridge
Suites, and Crowne Plaza. Revenue generated from their rooms amounts to around $20 billion.
Department of Taxation and Finance’s Collections and Civil Enforcement Division (CCED)
Tax collection in the State of New York is under the mandate of the New York State Department
of Taxation and Finance’s Collections and Civil Enforcement Division (CCED). Between 1995
and 2005, CCED changed and improved on its operations in order to make tax collection more
efficient. Even though the division’s staff strength decreased from over 1,000 employees in 1995
to about 700 employees, its tax collection revenue increased from $500 million to over $1 billion
within the same period as a result of the improved systems and procedures they used.
Chapter 12
The expertise transfer system (ETS)
The expertise transfer system (ETS) is a knowledge transfer system developed by the Spears
School of Business at Oklahoma State University as a prototype for the Defense Ammunition
Center (DAC) in McAlester, Oklahoma, for use in Army ammunition career fields. The ETS is
designed to capture the knowledge of experienced ammunition personnel leaving the Army (i.e.,
retirements, separations, etc.) and those who have been recently deployed to the field. This
knowledge is captured on video, converted into units of actionable knowledge called “nuggets,”
and presented to the user in a number of learning-friendly views.
Digital forensics
Digital forensics has become an indispensable tool for law enforcement. This science is not only
applied to cases of crime committed with or against digital assets, but is used in many physical
crimes to gather evidence of intent or proof of prior relationships. The volume of digital devices
that might be explored by a forensic analysis, however, is staggering, including anything from a
home computer to a videogame console, to an engine module from a getaway vehicle. New
hardware, software, and applications are being released into public use daily, and analysts must
create new methods to deal with each of them.
Chapter 13

The European Organization for Nuclear Research
The European Organization for Nuclear Research, known as CERN (which is derived from the
acronym for the French “Conseil Européen pour la Recherche Nucléaire”), is playing a leading
role in fundamental studies of physics. It has been instrumental in many key global innovations
and breakthrough discoveries in theoretical physics and today operates the world’s largest
particle physics laboratory, home to the Large Hadron Collider(LHC) nestled under the
mountains between Switzerland and France. Founded in 1954, CERN, one of Europe’s first joint
ventures, now has 20 member European states. At the beginning, their research primarily
concentrated on understanding the inside of the atom, hence, the word “nuclear” in its name.
Discovery Health
Founded in Johannesburg more than 20 years ago, Discovery
now operates throughout the country, with offices in most
major cities to support its network of brokers. It employs
more than 5,000 people and offers a wide range of health,
life and other insurance services.
Chapter 14
Oklahoma Gas and Electric (OG&E)
Oklahoma Gas and Electric (OG&E) serves over 789,000 customers in Oklahoma andArkansas.
OG&E has a strategic goal to delay building new fossil fuel generation plants until the year
2020. OG&E forecasts a daily system demand of 5,864 megawatts in 2020, a reduction of about
500 megawatts.
Southern States Cooperative
Southern States Cooperative is one of the largest farmer owned cooperatives in the United States,
with over 300,000 farmer members being served at over 1,200 retail locations across 23 states. It