Business Pitch: Dual Purpose Mobile Device - CQUniversity, MGMT20143

This document outlines a business pitch for a dual-purpose mobile device, aiming to combine the functionalities of a smartphone and a laptop. The problem identified is the need for users to carry both devices due to the limitations of smartphones. The proposed solution is a mobile device that can function as a desktop when connected to peripherals. The pitch emphasizes the market opportunity, value proposition (including operating system changes, upgrades, and maintenance), key resources (human, physical, technological, and financial), and target customer segmentation based on age. It highlights the competitive advantages, revenue generation strategies, and the team's capabilities. Critical success factors include high technology, best quality, meeting diverse customer requirements, customer relationship management, and a highly skilled workforce. The pitch concludes with a request for investment to initiate innovation, production, and marketing efforts, emphasizing the importance of quality and online interaction.

Hi, I’m…..
From ...
This business idea deals with a very innovative proposal related with the most popular
technology of present times, the mobile phone technology. This idea will be successfully
generating more employment, better products and increased revenue.
The problem we are solving is….. Related to the technological gaps present in mobile phones.
The problem which is discussed that many of the functions of a laptop cannot be performed by
an android device therefore people have to carry both their laptop and their phone at the same
time. In this case the problem will be solved by combining the utility of the two.
Our solution is…. The idea of this business is to combine the utility of a Smartphone and a
laptop/desktop computer. There are many functions that is performed in a laptop which cannot
be performed by a mobile device. This new device will solve this particular problem. The mobile
will have the potential to function as a desktop when fitted with the required peripherals.
This is huge opportunity because…. it must be said that a business idea must be filtered through
many tests such as feasibility test, financial analysis and so on and so forth, before it is finally
implemented through investment. Therefore, since the necessary considerations were made
before coming up with the idea of the dual purpose device, it is anticipated that the business will
do exemplary well in the market, this is because a very effective area of business has been
identified.

Our Value… The factors that will create value to the business will be Change of operating
system, system upgrade, and maintenance. The value will also include highly qualified
employees who will help in making the business very successful.
Our Key resources includes…. Human, physical, technological and financial resources.
Our target customers are…. Customer segmentation will be based on the age to have three
segments, i.e., the young, the youth and the aged. The devices will be designed according to the
age of the customer.
We are better because…. We have a group of prepared and instructed representatives who
oblige the advancement of the business by sharing their significant learning. We will focus on
better valued items and immaculate administration.
We make money by….
 Furnishing the clients with amazing items and administrations
 We likewise expect to influence the clients to feel advantageous
Our team can do this because…. This business startup thought is much sensible. We can get the
trust of the customers by saving their possibility in a monetarily wise manner. We can supply the
things with a high quality products, perfect service and affordable price.
Critical Success Factors of our business are…. The field which is picked isn't a hazardous one
and a quality organization will thus ensure that the customers will start obtaining the things. The
specific critical success factors would include High Technology Best Quality Will meet diverse
customer requirement Customer Relationship Highly Skilled Workforce.

What we need right now is…. Some investment to start the process of innovation, production
and the process of marketing. Marketing will have to be done in a comprehensive way including
the social media, internet, TV and similar other media.
To summarize… This business will be powerful as authentic thought is given on the quality and
organization parts of the things. Online interface and association are factors that must be kept up.
Quality is the key factor.