Comparative Analysis of Tourist Destinations: Dubai and Cheshire

This report provides an analysis of two distinct tourist destinations: Dubai and Cheshire. Dubai is chosen for its infrastructure and affordability, while Cheshire is selected for its cultural heritage and language accessibility. The report identifies potential issues affecting the popularity of these destinations, such as language barriers and currency considerations. It then explores strategies for enhancing their appeal, including leveraging special events and adopting a strategic portfolio approach. The report concludes by summarizing the key findings, emphasizing the importance of attracting visitors and generating long-term revenue for destination development. The report also references academic sources to support its analysis.

TOURIST DESTINATION

INTRODUCTION
● In the following task, justifications of two destinations that has been selected in the report has
been discussed
● Further, various issues that may affect popularity of Dubai and Cheshire has also been
analysed along with approaches that may lead towards benefit.

Introduction of two destinations
justifying their choice.
● Cheshire- Cheshire Is a County in North West England that is known basically for its rural
villages of half timber and also for local red sand stone buildings and also for its industrial
revolution heritage with links to neighbouring Manchester and Liverpool. This destination is
selected because of the culture and religion. English is the most spoken language in united
kingdom so it becomes easy for tourists to enjoy the leisure of that particular place.
● Dubai- Dubai is selected because there are various places that easily attract large number of
visitors towards them. The infrastructure and transportation facilities that are provided by
them also plays very important role in order to attract large number of visitors or guests. This
attraction also leads in achieving huge number of visitors that in turn leads in increasing
revenue that has been generated with help of visitors.

Analysis of issues that may affect
popularity of two destinations.
Popularity of the particular destinations plays very important role in terms of attracting large
number of visitors towards them (Oppewal, Huybers and Crouch, 2015). This attraction mainly
depends on natural features as mountains, beaches, wildlife areas and many more. Thus, issues
that may affect popularity of both the destinations that has been selected includes the following-
● Language
● Currency

Discussion on responsible approach
that may benefit host communities.
The approach that may benefit them has been discussed as below-
● Events- The special events are those that helps in attracting large number of customers, raise
awareness, image and also profile of a particular religion
● Portfolio approach- the basic and common idea behind this approach is that destinations
organisations must try to use thinking in more strategic way.

Conclusion that summarises main
points.
● From the above task, it has been concluded that Dubai has been selected due to its affordable
cost and good facilities in terms of infrastructure and transportation and Cheshire has been
selected because of its culture and language that is spoken.
● In addition to this there are various issues that affects popularity of those destinations. Thus,
there are various approaches that is to be used by both destinations in order to attract huge
volume of visitors or guests and also generate long term revenue that may be used for further
improvement.

REFERENCES
Oppewal, H., Huybers, T. and Crouch, G.I., 2015. Tourist destination and experience choice: A
choice experimental analysis of decision sequence effects. Tourism Management. 48. pp.467-
476.
Pandža Bajs, I., 2015. Tourist perceived value, relationship to satisfaction, and behavioral
intentions: The example of the Croatian tourist destination Dubrovnik. Journal of Travel
Research. 54(1). pp.122-134.
Turnock, S. and Moss, A., 2015. Quality vs. quantity: Assessing the visibility of the jaguars
housed at Chester Zoo, UK. Zoo biology. 34(2). pp.189-192.