MSc Business Research Project: Emaar Group's Impact on Dubai Tourism

This research report investigates the significant impact of the Emaar Group on Dubai's tourism industry. It meticulously explores the company's operations and its effects on the tourism sector, considering Dubai's tourism development and economic contributions. The study employs a mixed methodology, combining quantitative analysis for graphical representations of Dubai's economy, tourism growth, and Emaar's workings with qualitative methods to present theoretical information and economic development. The research utilizes secondary data from various sources, revealing Emaar's substantial contributions to Dubai's economy and social aspects. The report provides recommendations for Emaar to maintain its position, emphasizing effective management strategies and diversification, while also acknowledging limitations and suggesting future research scopes.