Dunkin' Donuts Case Study: Expansion Strategy, Job Design & HR

This case study analyzes Dunkin' Donuts' expansion strategy, focusing on job design, organizational structure, recruitment, training, and performance appraisals. It recommends job simplification for efficiency, using inventory methods for job analysis to define roles and skills. The study proposes a functional structure, product-based divisions, and teams for organizational design, ensuring consistent HR policies and timely stock management. It emphasizes strategic recruitment through engaging advertisements and internal promotions, followed by comprehensive training programs and performance-based reviews to motivate employees and improve overall performance, aiming to create a skilled workforce for the new locations.

Running head: DUNKIN’ DONUTS
Case Study: Opening Your New Dunkin’ Donuts Locations
Name of the student:
Name of the university:
Author note:

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Table of Contents
Introduction......................................................................................................................................2
Job Design.......................................................................................................................................2
Organizational Design.....................................................................................................................3
Recruiting and Selection..................................................................................................................4
Training and Performance Appraisals.............................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

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Introduction
Dunkin’ Donuts is set for expansions in five different locations in the next two years. The
learner which is recently being crowned as the district manager for the company has been
provided with responsibilities to take care of the related processes. Structuring and staffing are
the essential parts of an expansion which the learner will be responsible for. Hence, the study
gives a full coverage to recruitment & selection process which also includes training the
recruited professionals. Every identified process must be accomplished with great commitment,
so that; the purpose of the expansion is served. Dunkin’ Donuts has performed exceptionally
well in recent times which is why the management had wanted to take the advantage from. The
expansion is viewed as an opportunity to expand the market reach and to enhance the customer
base & the sales volume.
Job Design
Different methods can be used for job design like job simplification, job enlargement, job
rotation and job enrichment. It depends on the nature of the operation and also the management
policies for job design. However, job design in context to Dunkin’ Donuts should be “Job
Simplification”. Job simplification means dividing the different requirements into various sub
parts, so that, there is no need for the specialized training (Marinova et al., 2015). This is feasible
as well for a food and beverage coffeehouse. This is because in a coffeehouse only skilled and
specialized people are recruited. For example, a chef is recruited to take care of the cooking
works while bartender takes care of the front counters. Both jobs are not interchangeable as those
represent the different expertise.

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Job analysis can be done with the help of different methods like interviews, observation
method, logbooks and structured questionnaire/ inventory. The best method for job analysis in
regards to the case study company will be the inventory. This is because effective data is
required to identify the most feasible set of the job description and also the job specification. A
job description is job specific whereas job specification is employee-oriented (Indartono, Chiou
& Chen, 2016).
Job description means identifying the appropriate set of work responsibilities which will
be allocated to the specific work positions. For example, in context of the case study company,
applicants will be recruited for different positions. Hence, it is important to present the exact
nature of the job, so that, applicants are easily cross-checked for their eligibility for the job
(Indartono, Chiou & Chen, 2016).
Job specification presents the set of eligibility skills which, at the minimum, will be
needed to meet. Applicants not carrying the same skills can also be terminated from the
interview anytime (Alfes, Shantz & Saksida, 2015).
Organizational Design
There are also a variety of types of organizational design which are commonly being
used. In context to Dunkin’ Donuts, three kinds of organizational designs will be feasible.
Following is how the organizational design will take place (Rivera-Torres et al., 2015):
Functional structure: It consists of grouping being made of different functions. For
example, there can be different departments like HR department, marketing and a finance
department. It means reporting will be done to one particular department. It also means that the
five different locations of Dunkin’ Donuts will report to the head of each functional department.

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Product-based divisions: This is another important form of organizational structure which
will cater to divisions being made of different products. For example, there will be separate
divisions for coffee and other hot beverages. There will be another division for baked goods. The
other division will take care of the merchandise section.
Teams: There will be separate teams looking after the different operations. However, they
will represent the lowest level of the organizational structure.
Justification: Functional basis division was made, so that, same policies are implemented
across the different branches. For example, HR policies will be implemented across the different
branches. Product basis division was made, so that, one operation manager is assigned to each
product. Structuring in this way is necessary to promote a timely management of stocks. ‘Teams’
is selected to enhance the customer service standard. For example, the kitchen is shared by a
number of chefs ranging from senior to assistant level.
Recruiting and Selection
Recruitment is done through a strategically designed approach which contains but is not
limited to like catching the attention of, screening, selecting and onboarding the eligible
applicant for jobs. Attraction is created by engaging advertisements on the internet, online job
portals, popular daily newspapers and more (Derous & De Fruyt, 2016). Advertisements in
context to the case study company will be made engaging and informative as well, so that,
relevant applicants are drawn to the recruitment process. Screening is the next section of work
which will be done on the basis of the job description and job specification. The job description
is letting the applicants know the work to perform by bearing the separate job roles. Job

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specification is seeking for the relevant skills for separate positions. Job description and job
specification are designed with the help of data fetched from job analysis (Abraham et al., 2015).
There are two types of recruitment such as internal recruitment and external recruitment.
Internal recruitment is recruiting people from within the company whereas external recruitment
is about getting people from outside. In context to Dunkin’ Donuts, both internal and external
recruitments will be done (Gamage, 2014). Internal recruitment will be done to support the
supervising positions for different departments. The existing and experienced professionals of
the company can support the formation of skilled workforce in new restaurant branches. External
recruitment is required to fill the vacant positions in five different branches of Dunkin’ Donuts.
The screened and shortlisted applicants will be selected to serve the different roles in the
different branches of Dunkin’ Donuts (Gupta & Jain, 2014).
Training and Performance Appraisals
Training: Training is a way to educate staffs on different things related to the
organization. In context to Dunkin’ Donuts, it is a resource to let staffs acquainted with their
basic roles and responsibilities. Newly recruited professionals will be encouraged to observe
their seniors who will be promoted through the internal recruitment. Moreover, emphasis will be
on to learn new things every day. Staffs will be regularly communicated, so that, problems are
disclosed and sorted out as well. Emphasis will also be given on means to attain the workplace
safety and to let them know the ways to prevent the hazardous substances. The success of
training will depend a lot on how the evaluation process is executed. It is important that staffs are
regularly monitored and are given the regular feedbacks, so that, performance is improved.

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Performance based reviews will be done to monitor the employee performance (Sung & Choi,
2014).
Performance appraisal: Performance appraisal is one of the ways to motivate employees.
It is used to increase the basic pay and done commonly on an annual basis. The first and
foremost step for performance appraisal will be setting the work standards. The next step in all
five branches will be assessing the employees against the set performance specific standards.
Feedbacks will also be given to staffs prior to appraising their salaries, so that; they do not feel
discriminated (Iqbal, Akbar & Budhwar, 2015).
Conclusion
To conclude, Dunkin’ Donuts will follow a structured and an engaging way for job
design to attract fresh and skilled professionals. Three different forms of organizational
structures will be followed like functional structure, product based division and teams. This will
help to effectively manage the different departments, products and the teams. Internal and
external forms of recruitment will be used to recruit few seniors from the existing branches.
Fresh staffs will be recruited from outside of the company. Selected employees will undergo the
extensive training programs. They will also be monitored to evaluate their post-training progress.
Performance appraisals will be done as a motivating tool and will be conducted probably on an
annual basis.

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References
Abraham, M., Kaliannan, M., Mohan, A. V., & Thomas, S. (2015). A Review of Smes
Recruitment and Selection Dilemma: Finding a'Fit'. The Journal of Developing
Areas, 49(5), 335-342.
Alfes, K., Shantz, A., & Saksida, T. (2015). Committed to whom? Unraveling how relational job
design influences volunteers’ turnover intentions and time spent
volunteering. VOLUNTAS: International Journal of Voluntary and Nonprofit
Organizations, 26(6), 2479-2499.
Derous, E., & De Fruyt, F. (2016). Developments in Recruitment and Selection
Research. International Journal of Selection and Assessment, 24(1), 1-3.
Gamage, A. S. (2014). Recruitment and selection practices in manufacturing SMEs in Japan: An
analysis of the link with business performance. Ruhuna Journal of Management and
Finance, 1(1), 37-52.
Gupta, R., & Jain, T. (2014). Role of recruitment and selection policies in central co-operative
banks. Abhinav-International Monthly Refereed Journal of Research In Management &
Technology, 3, 74-79.
Indartono, S., Chiou, H., & Chen, C. H. V. (2016). The Knowledge Characteristics Work
Design; Analysis of Job Fit Influence on Role Performance. Journal of Human
Capital, 1(01), 81-104.
Iqbal, M. Z., Akbar, S., & Budhwar, P. (2015). Effectiveness of performance appraisal: An
integrated framework. International Journal of Management Reviews, 17(4), 510-533.

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Marinova, S. V., Peng, C., Lorinkova, N., Van Dyne, L., & Chiaburu, D. (2015). Change-
oriented behavior: A meta-analysis of individual and job design predictors. Journal of
Vocational Behavior, 88, 104-120.
Rivera-Torres, P., Garcés-Ayerbe, C., Scarpellini, S., & Valero-Gil, J. (2015). Pro-environmental
change and short-to mid-term economic performance: the mediating effect of
organizational design change. Organization & Environment, 28(3), 307-327.
Sung, S. Y., & Choi, J. N. (2014). Do organizations spend wisely on employees? Effects of
training and development investments on learning and innovation in
organizations. Journal of organizational behavior, 35(3), 393-412.