IB B392F: Dunkin' Donuts Performance & Development Report

This report provides a detailed analysis of Dunkin' Donuts, focusing on its business performance and potential for future development. The report includes a SWOT analysis, identifying the company's strengths, weaknesses, opportunities, and threats. Additionally, it applies the BCG matrix to evaluate the performance of Dunkin' Donuts' products. The report examines Dunkin' Donuts' market position, competitive strategies, and challenges, offering insights into its international business operations and future prospects. The analysis covers various aspects of the company's operations, including its supply chain, franchise relations, and product offerings, with recommendations for improvement and growth. The report also mentions the source of information, including the company's press kit and articles from The Economic Times.

Running Head: DUNKIN DONUT
DUNKIN DONUT
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

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Table of Contents
Answer to the question 3............................................................................................................2
BCG Matrix................................................................................................................................2
SWOT analysis of the company.................................................................................................2
Strengths.................................................................................................................................2
Weaknesses............................................................................................................................3
Opportunities..........................................................................................................................3
Threats....................................................................................................................................3
Bibliography...............................................................................................................................5

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Answer to the question 3
BCG Matrix
As Dunkin Donuts is the market leader in their own field and therefore they are the
star in the BCG matrix. Boston Consulting Group or the BCG matrix which is commonly
known as are used by the company to analyze the performances of their multiple products
and for the decision making process. There are four quadrants that divides the market on the
basis of the growth rate and the market share. They are cash cows, questions marks, stars and
dogs.
Dunkin brands is basically the franchise of the restaurants which deals with quick
services. They have a selling of hot and cold coffees along with the ice cream and baked
foods and their special donuts around the globe with almost 25000 outlets. Dunkin donut
quick selling products comprises of varieties of burgers, and teas and coffees both hot and
iced and therefore they are listed in the star category of the BCG matrix. Donuts which is the
famous product of the Dunkin brand, however it has lesser sale as compared to the star
category products and therefore, they came under the cow category. Those wraps and shakes
or the problem child that are on the verge of getting extinct and has fewer sales and doesn’t
generate much revenue comes under the question mark category. Dog category comprised of
the products that are bought, however, they were unable to survive and thus got extinct.

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Fig 1: specifying the BCG Matrix of Dunkin donuts
SWOT analysis of the company
Dunkin, being the market leader, has been able to possess various strength which has
helped them to maintain intact in their top position. However, it has to be noted that there are
lack of awareness in certain areas which requires consideration. Therefore as per SWOT
analysis the company has the following features.
Strengths
 Dunkin has been able to maintain their reputation of brewing high quality coffee.
 Dunkin donut generally serves 1billion cups of brewed coffee every single year and
therefore it is one of the largest retailer of the coffee by the cup. They have an
excellent supply chain

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Weaknesses
 Emergence of competitors such as mad over donuts. Though it can be said that
they have dominated in many part of the world. However the competition
growing up in the region where the Dunkin is not present is a weakness for
them
 Somewhere they are having weaker franchise relations which acts like their
weakness.
Opportunities
 Expansion of their high quality products. They are capable of meeting the ever
increasing demands of the product requirement around the globe.
 They can target their products in making them healthier. In this way they can target
the health segment by including a low calorie donuts section.
 They have the opportunity to expand their menus. They are leading in their segment
which is the food segment in desserts and food market. Therefore there is always a
room for expansion and the customers also desire and wait to get something new out
of the very famous brands.
Threats
 They have a very less shelf life as compared to their other competitors in the food
segment since they deal in the bakery products. Direct and indirect competitor are
other threat.
 They have a huge logistics cost.

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Bibliography
(2020) News.dunkindonuts.com. Available at:
https://news.dunkindonuts.com/internal_redirect/cms.ipressroom.com.s3.amazonaws.com/
227/files/20153/Dunkin%20Donuts%20Press%20Kit%20-%20April%202015.pdf (Accessed:
14 March 2020).
Jacob, S. (2012) Dunkin' Donuts to introduce savoury products at outlets in India, The
Economic Times. Available at: https://economictimes.indiatimes.com/industry/cons-
products/fmcg/dunkin-donuts-to-introduce-savoury-products-at-outlets-in-india/articleshow/
12166352.cms (Accessed: 14 March 2020).