Duque Papetiers Case Study: Market Entry and Financial Analysis

This case study analyzes Duque Papetiers Gros, a French stationary firm's expansion into the German market. The report examines market trends, annual spending per capita, and the competitive landscape. It assesses the firm's financial performance over three years, evaluates the effectiveness of expansion strategies, and analyzes the costs associated with establishing a new building. Furthermore, the study explores mean values of orders and customer satisfaction levels. The analysis includes data interpretation, future trend projections, and a pro/con assessment of market entry. The conclusion summarizes key findings and provides insights into the firm's potential for success in the German market, highlighting factors such as customer perception, international standards, and the importance of strategic planning for revenue generation. This comprehensive analysis offers valuable insights into the challenges and opportunities associated with international market expansion for stationary businesses.

Duque Papetiers case study

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
2.1 Brief explanation of trends in the areas.................................................................................1
2.2 Annual Spending on writing/drawing material per Capita....................................................2
2.3 Assessment of last 3 financial years of sales data..................................................................3
2.4 Effectiveness of expanding business in Germany.................................................................6
2.5 Cost of a new building...........................................................................................................7
2.6 Mean values of orders............................................................................................................8
2.7 Customer satisfaction level....................................................................................................9
CONCLUSION..............................................................................................................................10
...................................................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Entering in a new market is the bigger risk for an organization that will impact the overall
performance and action plan of an organization that will help in proper management of the
business activities which will improve the quality of products and services in much effective
way. The present report will cover the actions and operations taken by Duque Papetiers Gros, a
France based stationary firm, to penetrate its business operations and activities within German
market in much effective way. This will cover the proper and effective planning and effective
operation of the organization related to marketing and carrying out of business activities and
operations. Report will lay an impact on brief overview of stationary market in Germany, with
assessment of annual spending of various countries on it. Pros and cons are been discussed and
monthly cost is been carried out with proper summery of entire report is been provided.
MAIN BODY
TASK 1
2.1 Brief explanation of trends in the areas
The stationary market is very extensively managed and placed within a country as it helps
the firm to improve the overall performance of an organisation or product in a effective way. As
Duque Papetiers Gros is one of a major stationary brand in France, it will help in proper
management of the distribution and effective placing of the business operations which will
impact the proper management of stationary items within an organization (Emlinger and Poncet,
2018). As the German market is already well contained with many major stationary brands like
Montblanc, Faber-Castell etc. it would prove out to be an effective challenge for selected firm to
carry out the operations and promotional measures in much effective way.
The major advantage for Duque Papetiers Gros is the increase in the overall demand for
the writing and drawing tools will impact the overall operations in much suitable and effective
way. This will help in proper promotions of the business activities and stationary products and
services in much effective way. This will also improve the quality of marketing operations will
help in proper management of activities in much suitable way the organization will see through
the proper management of marketing of promotional operation's in much suitable and effective
way. On the basis of this operation's this can be said that the proper handling of business
activities will assist selected stationary enterprise to lay a positive influence on business
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activities in much suitable manner. This makes Germany an ideal market for stationary
enterprise, Duque Papetiers Gros.
2.2 Annual Spending on writing/drawing material per Capita
Switzerland
Germany
Austria
France
Slovenia
Italy
Slovakia
Hungary
Spain
Poland
Croatia
Czech Republic
0 5 10 15 20 25 30 35 40
Spending in €
Data Representation: On the basis of the interpretation that is carried out in much effective
way, this will also help in carrying out of operations in much suitable way. This will help in
suitable planning of market operations and thus will include the business operations and
activities. Looking at the above graph this can be said that France and Germany are the best
option for a country to penetrate by Duque Papetiers Gros that will impact the operations and
thus will lead the firm to improve the quality of business activities and operations and thus will
lead the business enterprise to carry out the business activities to a greater level. Germany being
the 2nd highest consumer of writing and Drawing material will influence the overall operations of
organization to a greater level (Hill, 2017).
This will help in proper management of plans and developing a good idea about business
operations that is required to be taken in consideration by business entity to promote or sale its
products and services within a selected country like Germany. This will improve the quality of
operations and thus will lead the organization to improve the quality of writing and drawing
material that is been offered by Duque Papetiers Gros to its customers. Besides this, it will help
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in proper handling of business activities and operations in much suitable way. This will also
increase the productivity of a business enterprise.
2.3 Assessment of last 3 financial years of sales data
Interpretation: On the basis of the interpretation of the annual sales of all the 3 years from 2015
to 2017, this can be said that the proper assessment of the yearly sales will impact the overall
operations and sales of the writing and drawing material that will influence the proper handling
of business activities and thus will help in proper assessment of expansion activities (Herrera,
Dyner and Cosenz, 2017). The table indicates that the sales in year 2015 was є165000 which
increased to є182000 in year 2016 with a slight decrease to є178000. Thus, on the basis of this
assessment, this can be said that the demands related to writing and drawing material is quite
deflecting in nature that will impact the sales and thus, will influence the strategic planning of
selected stationary products firm, Duque Papetiers Gros to a greater level.
The firm can opt for a proper and effective planning of the business operations and
enhance the overall performance of the business activities and operation to a greater level. The
development of proper strategies and business plan in been taken in consideration that will help
in proper management of business activities which will impact the overall operations and
activities to a greater level. This will also assist the organization to meet the operational activities
and qualities related with the business activities (Alipour and et.al., 2017). Besides this, it will
support the business enterprise to carry out operations and meet the effectiveness of marketing
operations to a greater level.
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Future Trend analysis: On the basis of this analysis that it will help in proper management of
business activities which will improve the effectiveness of Duque Papetiers Gros to continue its
business operation in year 2018. This will help the firm to gain the estimated figure of є194500
as its annual sales.
2.4 Effectiveness of expanding business in Germany
As the above pro's and cons assessment table indicates, Germany is one of the biggest
country to spend the maximum amount on the writing and drawing material it will impact the
overall sales of the organisation to a greater level (Cowie and et.al., 2014). This will help in
proper management of business activities that will help in proper management of operations
related to penetrating and promoting the products and services within the country. The
organisation is required to plan its business plan and operation accordingly in much suitable way.
Besides this, as Germany is one of the biggest country with high industrialization rate and
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supports foreign direct investment (FDI), this will help the firm to carry out the business
activities and operations in much suitable way (Zhao and Wu, 2014).
As the pro's of expanding business are high, Duque Papetiers Gros will look after proper
management of market plan and expansion strategies which will help in impacting the overall
performance of business operations in Germany and Belgium. This will impact the organization's
revenue generation and thus, will lead the firm to enhance the quality of businesses followed by
the firm to a greater extent. Looking at the market condition and positive customer perception,
this can be said that the proper planning of business operations and activities and thus, will help
in proper planning of business activities and operations (Wang and et.al., 2017).
Besides this, certain international standards like ISO 9000 or ISO 9001 will help the
selected stationary enterprise to maintain the quality of its writing and drawing materials and
thus will improve a proper sustainability of the organization to a greater level. It will help in
building a preference and trust level among German customers.
2.5 Cost of a new building
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Interpretation: On the basis of effective placing of business operations and activities, this can
be said that the proper management of then business operations and establishing a new plant or
promotional point within Germany will help the organization to improve the quality of products
and services which are been produced by Duque Papetiers Gros that will help in suitable
assessment of business activities and to a greater extent. This will help the firm to improve the
quality of business activities which will improve the quality of product and services
(Nopmongcol and et.al., 2017). Based on the estimated annual sales and amount of loan divided
by discount rate taken by organization, this can be said that the monthly mortgage rate for Duque
Papetiers Gros is є21215.85 while the monthly rent payement is є1767.80.
Interpretation: On the basis of above assessment and evaluation, this can be said that the
reassessment of the monthly cost will impact the business operations and activities and thus will
improve the overall operations and placing down of the industry within the organisation (Steven
and Britto, 2016). The re assessment helped in reducing the rent cost by є13.25, which will be
saved by Duque Papetiers Gros in much suitable way. Besides this, it will prove out to be an
effective tool to carry out the business activities in much suitable way. It will help the
organization to have a good growth in market penetration approach. Besides this, it will help in
proper management of business activities and operations which will help in proper handling of
marketing operations of the firm.
2.6 Mean values of orders
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Interpretation: On the basis of the assessment, this can be interpreted that the proper handling
of costing of orders will help the organization to carry out the business operations and activities
to a greater extent(Cole and et.al., 2016). Other than this, it will help the firm to maintain the
quality of products and services in much suitable way. As the gained value is 0.23 which is
positive, it indicates that the organization will see thorough the proper and effective growth of
stationary organization.
2.7 Customer satisfaction level
Statistics CUST SERVICE QUAL P&S SALES STAFF PRICE VALUE
3 2 2 3
2 3 3 2
4 3 4 2
6 4 2 2
4 4 3 1
2 2 2 3
3 3 3 3
2 2 7 4
4 2 6 1
4 6 5 1
5 1 4 3
2 1 2 1
3 2 3 2
6 3 2 3
1 4 2 3
3 5 1 2
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7 3 1 1
2 2 6 1
3 1 2 2
3 2 5 3
Mean 3.45 2.75 3.25 2.15
Standard
Deviation 1.5719582156 1.332784975 1.7434086395 0.9333020045
Interpretation: On the basis of the effective assessment, this can be said that the proper and
effective standard deviation and Mean of the organization, this can be said that the proper
assessment of the business operations and action plan will help in improving the effective
placing of the business activities and operations that will help in enhancing the quality of
products and services by Duque Papetiers Gros. This will help the firm to improve their
performance and thus will lead the proper management of customer satisfaction level (Abdo and
et.al., 2015). It will help in analyzing various attributes of business organization and the
operations related to it. This will also lead the organization to enhance the quality of business
activities and operations. Besides this, it will assist in suitable placing of marketing strategies and
gaining a good market share.
CONCLUSION
On the basis of the assessment that is been carried out by the organization, this can be
said that the selected stationary products manufacturing enterprise can effectively expand its
business operations and activities in Germany and Belgium from North France. As the market
conditions and customer perception is positive and supporting in Germany, it will help in
becoming a proper and effective medium for the organisation to handle the market penetration
and expansion strategies. Besides this the effective costing measures are been analysed that will
help in proper analysis of annual spending on writing and drawing material per capita of various
countries and the sales status of last 3 years is been put in that will help in improving the quality
of products and services. The assessment of the feasibility of Germany and implications of
various international standardisation are been put with proper assessment of costing related to
establishing a new building and mean value of orders that are been laid by the firm with
evaluation of customer satisfaction level.
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REFERENCES
Books and journals
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systems. Energy. 90. pp.1024-1032.
Alipour, M. and et.al., 2017. Stochastic scheduling of aggregators of plug-in electric vehicles for
participation in energy and ancillary service markets. Energy. 118. pp.1168-1179.
Cole, W.J and et.al., 2016, September. Utility-scale lithium-ion storage cost projections for use
in capacity expansion models. In North American Power Symposium (NAPS), 2016 (pp.
1-6). IEEE.
Cowie, J. and et.al., 2014. Market projections of cellulose nanomaterial-enabled products--Part
2: Volume estimates. TAPPI JOURNAL, Volume 13 Number 6, 2014; pp. 57-69. 13(6).
pp.57-69.
Emlinger, C. and Poncet, S., 2018. With a little help from my friends: Multinational retailers and
China's consumer market penetration. Journal of International Economics. 112. pp.1-12.
Herrera, M.M., Dyner, I. and Cosenz, F., 2017. Using simulation to analize wind power
penetration: the case of north and northeast region. Iberoamerican Journal of Industrial
Engineering. 9(18). pp.71-83.
Hill, R.C., 2017. Capital accumulation and urbanization in the United States. Readings in Urban
Analysis: Perspectives on Urban Form and Structure. pp.150.
Nopmongcol, U. and et.al., 2017. Air quality impacts of electrifying vehicles and equipment
across the United States. Environmental science & technology. 51(5). pp.2830-2837.
Steven, A.B. and Britto, R.A., 2016. Emerging market presence, inventory, and product recall
linkages. Journal of Operations Management. 46. pp.55-68.
Wang, G. and et.al., 2017. Study on the promotion impact of demand response on distributed PV
penetration by using non-cooperative game theoretical analysis. Applied Energy. 185.
pp.1869-1878.
Zhao, Z. and Wu, L., 2014. Impacts of high penetration wind generation and demand response
on LMPs in day-ahead market. IEEE Transactions on Smart Grid. 5(1). pp.220-229.
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