Dutch Lady vs. F&N: A Comparison of Business Strategies and Growth

This report presents a comparative analysis of Dutch Lady and F&N, two prominent companies in the dairy and beverage industries. It begins by providing the company background of Dutch Lady, founded in 1963, and F&N, founded in 1883, highlighting their core businesses and product offerings. The report then explores the future prospects of each company, including Dutch Lady's focus on the confectionery and bakery industries and F&N's expansion strategies in overseas markets, particularly in the Middle East and China. The latest developments for each company are also discussed, such as Dutch Lady's plans to expand its product portfolio and build a new factory, and F&N's increased profits through overseas sales and technological advancements. The report references relevant sources like books and journals to support its analysis, providing a comprehensive overview of these two companies' current positions and future directions.

Dutch Lady VS F&N

TABLE OF CONTENTS
1. Introduce the company background, future prospects and latest development...........................1
REFERENCES................................................................................................................................2

1. Introduce the company background, future prospects and latest
development.
Dutch Lady
Company background
Dutch Lady Company is a public limited company which is a manufacturer of dairy
products and cow milk. It was founded in the year 1963 and is headquartered in Petaling Jaya,
Malaysia. It provides high quality products like growing up milk, pasteurised milk, UHT milk,
sterilised milk, low fat, family powdered milk and 0% fat drinking yoghurt, and low fat yoghurt
Future prospects
Dutch Lady Company focuses on strengthening its position in the confectionary and
bakery industry (Dutch Lady to strengthen position in bakery, confectionery industries, 2019).
Latest development.
It focuses son expanding the product portfolio and also focuses on planning a new factory
as it buys land near KLIA.
F&N
Company background
Fraser and Neave Company is a food and beverage public limited company. It was
founded in the year 1883 by John Fraser and David Chalmers Neave. It mainly deals in
publishing and food and beverages.
Future prospects
The future prospect of the Fraser and Neave Company is to sell more overseas especially
in Middle East and China (Yee and et.al., 2020). It also focuses on expanding its product
portfolio by launching drink in Peninsula Malaysia.
Latest development.
Fraser and Neave Company has attained higher profits and revenues by selling abroad and
gaining more profit. It also complies with the latest technology and build connection overseas.
This has led them save up to 30% in the IT operations and leads to higher operational growth and
efficiency.
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REFERENCES
Books and Journals
Yee, C.S and et.al., 2020. The Key Success Factors of Fraser & Neave (F&N). International
Journal of Applied Business and International Management. 5(2). pp.54-65.
Online
Dutch Lady to strengthen position in bakery, confectionery industries. 2019. [ONLINE].
Available through< https://www.theedgemarkets.com/article/dutch-lady-strengthen-position-
bakery-confectionery-industries >
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