Analysis of Dutch Lady and F&N: Market Position, CSR, and Strategies

This report provides a comparative analysis of Dutch Lady and F&N, two prominent milk product companies in Malaysia. It examines their product ranges, market positions, future prospects, corporate governance, and CSR structures. Dutch Lady focuses on high-quality products at lower prices with a strong emphasis on corporate governance and CSR pillars like balanced nutrition and environmental responsibility. F&N, on the other hand, offers a variety of beverages and dairy products with a focus on expanding fresh milk consumption and investing in education and social programs. The report also highlights future improvement perspectives for both companies, including cost reduction, investment opportunities, and expansion strategies. Dutch Lady is identified as a market leader with a penetration pricing strategy, while F&N employs a competitive pricing approach. The report concludes by emphasizing the importance of increasing awareness about dairy products and reducing misconceptions.

DUTCH LADY AND F&N

CONCLUSION
From the above repot it has been concluded that there are various kinds food and
beverages companies that sale soft drink and dairy products to customers. Dutch lady and F&N
are two companies that produce and sell milk products in Malaysia. Range of products sold by
both the companies sell different kinds of products of different quality. Market position of both
the companies different. Dutch lady provides high quality milk product in lower price to
customers, whereas F&N provide low quality soft drinks and milk products at lower price to
customers. Both the companies have their own future aspects for growth and development of
their organizations. Future prospect of Dutch lady is to expand their manufacturing capabilities
in order to ensure sustainable growth in all of its business- related activities. The main goal of
this future prospect is to provide higher and healthy quality of products. Whereas main future
prospect of F&N is to accelerate production of fresh milk so that company's equity in the liquid
milk segment can be enhanced for future growth. Their main goal is to expand their fresh milk
consumption in Malaysia.
It has also been summarized that corporate governance and CSR structure of both Dutch
lady and F&N are completely different. Dutch Lady focuses upon strong corporate governance in
order to ensure transparency of ingredients used in dairy products and protect integrity &
reputation of the company. Their CSR structure is based upon three pillars that are balanced
nutrition, social and environment responsibility, and dairy self- sufficiency. Whereas, main
objective of corporate governance of F&N is to commit to superior standards of corporate
transparency. Their CSR structure is based upon investing in education and various kinds of
social programs for children So that they can gain commendable image & reputation of ethically
and socially responsible brand. It has also been concluded that future improvement perspective
F&N is to reduce overall expenses of sales management so that they can utilize internet for
bringing improvement within their sales management, bring improvement within their
operational profit so that they can dimmish operational risk, and lastly to reduce liquidity and
increase efficiency of marketing campaign. Whereas, future improvement of Dutch Lady is to
look for investment opportunities for generating more ROI, reduce cost of goods or production to
increase sales, and invest in expansion strategies to leverage their business internationally in
other countries.
1

Lastly it can be concluded that Dutch lady is a market leader of the dairy products in
Malaysia. Their main focus is to increase awareness and importance of dairy products so that
misconception about milk and milk products can be reduced. They use penetration price strategy
to maintain their highest market share. For this they sell high quality products in lower price.
Whereas, F&N is the oldest food and beverage companies in Southeast Asia whose min focus is
to sell different variety of beverages and dairy products to customers. They have competitive
pricing strategy in which they keep prices of their products as per market competition, attract
more customers and high profitability.
2