Analysis of Dwayne Johnson's Marketing Strategies for Under Armour

This report provides an analysis of Dwayne Johnson's marketing strategies, focusing on his collaboration with Under Armour and the 'Project Rock' gym apparel line. It examines his strong social media presence across platforms like Facebook, Instagram, and Twitter, highlighting his engagement with followers and the use of advertising agencies. The report identifies both opportunities, such as leveraging Under Armour's customer base and his charitable initiatives, and threats, including competition from brands like Nike and Adidas. It also outlines key strategies and techniques, including distribution, brand equity, competitive analysis, and market analysis, to enhance the brand's success. The report references relevant academic sources and provides an overview of Dwayne Johnson's approach to marketing his brand.