MBA501 Presentation: Millennium Health Sciences Portfolio Analysis

This presentation provides a comprehensive business portfolio analysis and dynamic capability assessment for Millennium Health Sciences (MHS). It includes a BCG matrix, GE-McKinsey matrix, and Synergy matrix to evaluate MHS's business units: Neutrino, Dermatech, LOOKS, and Energino. Recommendations are provided for the strategic management of each unit, focusing on enhancing competitive advantages and addressing areas of concern. The presentation also assesses MHS's dynamic capabilities, examining its capacity to identify opportunities, mobilize resources, and transform strategic assets. Finally, it offers recommendations for improving MHS's overall dynamic capability, emphasizing innovation, skilled workforce development, and adaptability to market changes. Desklib provides access to this and other solved assignments to aid students.

Business Portfolio and Dynamic
Capability Development Report
Millennium Health Sciences
[Student Name] – [Student Number]

Introduction
• MHS Business Portfolio
• Millennium Health Sciences was established in the period of 1968 with two
scientists who have experienced skin care products. They have manufactured
different skin products that were away from the time (Ginter, Duncan, and Swayne,
2018).
• MHS can be classified into different business units:
• Neutrino
• Dermatech
• LOOKS
• Energino

BCG Matrix
?
Relative Market Share
Market Growth Rate Neutrino
star
Energino LOOKS

GE-McKinsey Matrix
Growth
Competitive strength of business
unit
High Med Low
Industry
attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
LOOKSNeutrino
Dermatech
Energino

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Dermatech
Neutrino
Energino
LOOKS

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
LOOKS Cash cow Medium Harvest Givers
Neutrino Question marks Medium
Selective Takers
Dermatech Star High Growth Fits
Energino Dog Low Harvest Misfits

LOOKS
• Analysis
• It placed into medium selective under GE McKinsey Matrix
• It comes under the Giver category in Synergy matrix.
• Looks has low inner advantageous, medium competitive benefits as well as
very high outgoing benefits in business result

Cont’d
• Recommendations
• It may generate a cross-function team to build and generate innovative products
• Management can address a new approach to operate the business and identifying more
clients (Torchia, Calabrò, and Morner, 2015).

Neutrino
• Analysis
• It comes into question marks category in the BCG matrix
• It has low competitive strength together with low attractiveness
• It comes into a group of Takers in synergy matrix

Cont’d
• Recommendations
• It could be the second choice with the intention of investment
• There is a need to manage the work through managers and creating the
investment to become in the category of Star
• It can address keys, plans, new products, generates unique vitamins as well as
a supplement to build value as well as reinforces the competitive benefits for
permitting a company to battle

Dermatech
• Analysis
• In the Synergy Matrix, it comes in the Fit group
• Under the BCG matrix, it comes in the category of Star.
• Under GE McKinsey Matrix, it is positioned into high growth group

Cont’d
• Recommendations
• It can develop the contrast between its market growth as well as share
progressively
• It can highly invest in research and development, innovation skilled
workforces, generates uniqueness as well as worth for maintaining the
competitive benefits (Ferlie, and Ongaro, 2015).