Impact of Dynamic Forces on Business and Society: A Management Report

This report delves into contemporary management issues, analyzing key dynamic forces impacting business and society. It examines globalization, digital revolution, and social media's influence, highlighting their interconnectedness and impact on organizational activities. The report explores how these forces affect strategic decision-making, offering insights into leveraging them for business advantage. Furthermore, it addresses the drivers of social change, international dimensions, and social and cultural diversity, emphasizing their evolving nature and implications for businesses. The report concludes by summarizing the significant impact of these forces on organizational strategies and the need for adaptability in a rapidly changing environment. This report is available on Desklib, a platform offering valuable study resources for students.

Table of Contents
INTRODUCTION .........................................................................................................................3
Key dynamic forces affecting business and society ......................................................................3
Relationship in between the forces in terms of Decision making ..................................................4
Drivers of social change; International dimensions; and Social and cultural diversity..................5
CONCLUSION ..............................................................................................................................7
REFERENCES ..............................................................................................................................8

INTRODUCTION
There various types issues which affects the functions or operations of an organization,
these issues can be within the planning, managing, marketing or any other area of an
organisation or business. This assessment is in context to the contemporary management issues
involved in an organisation or business. The report will also identify various impacts of the
issues on the organizational activities or functions. The assessment will identify the relationship
between the various dynamic forces affecting the organizational activities or functions.
Furthermore, the decision making tools to manage contemporary drivers for change will also be
determined in the following assessment along with the application to corporate responses to
contemporary management issues.
Key dynamic forces affecting business and society
There are various factors or forces which are affecting the business and society in the
modern world. These factors are highly influencing each and every individual in a business or
society (Schermerhorn and et.al,2014) These dynamic forces impacting the organizations and
society are as described below -
Globalization – Globalization is a major force that has affected every nation and influenced
them to develop into a single economic system. Through social media each and every individual
is now getting involved into a mediated social system. Globalization is bringing a huge change
in the world, most of the businesses are now focusing on the developing and distributing their
products and services in the global market rather than keeping them within a local market. Due
to globalization the countries are growing their economy as the organizations are participating in
the global markets. The social changes evolved due to globalization can be observed by the
increasing numbers of people using social media and connecting to people in other countries.
People living in a country are highly affected by the globalization as they try adopting the
business techniques used by other country in their organizations. According to the Cherry and
Jacob,2016, the impact and power of globalization states that it is important for every
organization to understand the future and current effects of the global trends on business
operations, to create a globalization plan in order to optimize the learning opportunities through
exposure to new markets all around the world.
Digital revolution – The digital revolution is also a most influencing force in the modern
environmental. The computer makers have been forced to increase their production largely due

to the growing demand of computer in the market. Every organisation or company is not
focusing on adopting IT and other technologies in order to reduce the operating cost and
creating better services and products with the help of more computerized business or system.
Digital technologies have helped organizations to reduce their operating cost by reducing time
and resources utilized in a business function or operation. Alfirević,2015(Management:
Foundations and Applications (2nd Asia-Pacific Edition). John Wiley & Sons.) states that digital
revolution has increased the efficiency of the business functions of the companies and it also has
affected the society. There are many changes happened in the social environment due to the
digital revolution such as the increasing rate of Cyber crime, decreasing employment in the
market etc. The digital revolution has provided various benefits to the businesses and society but
also has some negative impacts on the same.
Social media throughout the society – Along with the digital revolution another force
developed in the society known as the Social media. It is a most affecting element in the present
world and within the societies. Nowadays each and every individual is active on some social
media tools or websites. Millions of people are using various social media platforms such as
MySpace, Twitter, Facebook and communicate with each other which represent a trend
momentum and significance. The companies and organizations also effectively use social media
platforms in order to communicate with other companies or for online meetings. Wachowiak,
2016, describes that social media is the fastest growing trends in the present world and can be
utilized effectively for the development of the society as well as businesses.
Relationship in between the forces in terms of Decision making
According to Cherry and Jacob,2016(Contemporary nursing: Issues, trends, &
management. Elsevier Health Sciences.) the various forces such as globalization, social media,
digital revolution etc can be used effectively in the strategic decision of the organizations. There
are many befits a company or business can avail by managing or handling the various factors or
changing trends in the world. The changing trends highly influence people to change their
behavior or purchasing practices, such as people are more attracted towards modern dressing
nowadays which is trend evolved by the western countries. The various factors or forces which
can successfully implemented in the strategic decision can be explained as following -
 Globalization – Organizations can use globalization as a positive aspect for their
business or performance. It supports organizations or companies to trade their goods and

services in the global market or various countries all around the world. This provides an
opportunity to the organizations to increase their profitability as enhanced market helps a
business to enlarge the market share by connecting to a huge number of customers in
different countries. Therefore, the organisation can effectively plan to enter into the
global market, the companies should design their product and services according to the
global trends or customers form different countries.
 Social media – The another force which can help organizations or companies to making
effective strategic decisions, social media is the fastest growing trend within the current
world. Social media can be very useful for the business in promoting the products and
services to a large audience. Millions of people uses the social media platforms which is
a great opportunity to attract them. The organisation should involve social media
platforms in their marketing strategy to advertise their products services and their
features. The organizations can also use social media platforms to launch a new product
in the market and spread awareness among the people worldwide. It can is very
beneficial method in connecting to a large audience effectively and efficiently.
According to Stark,2015 involving social media in the marketing functions can also help
the organizations in increasing the profitability of the business by increasing the number
of customers.
 Digital revolution – The digital helps in reducing the cost of operations as discussed
earlier in the assessment, Bolman and Deal, 2017 states that adopting digital
technologies in the business or organization can be very helpful or beneficial in
decreasing the operational cost and increasing the efficiency of the business functions.
Organizations can make use of various innovative technologies to perform the business
functions such as use of automatic machinery, online portals, software etc which can be
very effective in performing the business tasks efficiently. It can also help in increasing
the productivity and profitability of the business. Therefore, the organisation should
make strategic decisions to adopt digital revolution for performing various business
operation to increase effectiveness and efficiency in the business.

Drivers of social change; International dimensions; and Social and cultural
diversity.
The changes in society, international dimensions as well as social and cultural diversity are been
evolving day by day. These changes have a lot o impact on each and every area of the society
and business environment. According to Stokes,2016 changes are common in the world as
nothing remains the same forever. But there are too aspects of changes negative as well as
positive. In order to manage the changes it is important to understand the factors responsible for
the change, it can be helpful to make effective strategies and direct the changes for obtaining
positive outcomes.
Drivers of social change – The social change refers to the fluctuation in the social trends,
values and beliefs. The change in society can also be refereed to the change in perception of
people living in the particular society. Perception of people can be affected by the various
factors in the environment. Driver of social change can be development of technology, policy
shifts or fluctuation, social media etc. Fernie and Sparks,2014 states that development of
technology highly influence the society and its people, the use of technologies such as mobile
phones, computers etc brings a lot of changes in the society or perception of people. It is
important to understand the social changes in the world for the organizations in order to make
sure that they are providing satisfactory products and services to people getting affected buy the
social changes. Changes or shifts in the various policies can also affect or bring changes in the
society and its people. The policies such as employment act, taxation etc can also bring great
changes within the society or its people. People living in particular society are getting influenced
by social media, they are getting more social in the society that is also a huge social change
developed by the social media.
Driver of change in international dimensions – The international dimensions also changes
through various drivers or factors in the environment. The most affecting driver for change in
the international dimensions is Globalization. Globalization can help the organizations to grow
and develop their business all around the world by entering into the global market. Due to this
an organization can enhance their market share by trading in different countries or economies.
This also assist in adopting innovative business techniques used by business in other countries.
The globalization is the most affecting driver to bring change into international dimensions as it
is developing a single economy. International dimension also gets affected by development of

the technology, the people of different countries can easily connect to each other by using
various new technologies introduced in the modern world. This helps in change in international
culture, trends and trading practices as using new technology makes the trading practices easy
and effective.
Driver for change in social and cultural diversity – Brown and et.al, 2017(Lewis's Medical-
Surgical Nursing: Assessment and Management of Clinical Problems. Elsevier Health
Sciences.) states that due to the increased relations among the people living in different
countries, culture and societies they are exchanging many thoughts, ideas and perceptions. This
is a major driver for the change in social and cultural diversity. The social media platform
enable people form different countries, culture or society to connect with each other, this
relation affect their culture. Trends and beliefs. For example – nowadays most of the people
started wearing western attire due to the modernization and exposure to the western culture.
People started believing in different culture and social values, the globalization influence people
or organisation to adopt or perform various functions with new techniques. The changes in the
perception of people with relation to the different culture and social values has also brought
many changes in the social and cultural diversity.
CONCLUSION
The literature concluded that there are various factors or forces which are affecting the business
which are affecting the businesses and society in the present world. There are various forces
such as globalisation, digital revolution and social media that have a great impact on
organisations and people living in a society. The relationship between the various forces or
factors and organisational strategic decisions is also described in this assessment. Furthermore,
the various drivers of social change; International dimensions; and Social and cultural diversity
are also described in the above literature.

REFERENCES
Books and Journals
Schermerhorn, J., Davidson, P., Poole, D., Woods, P., Simon, A. and McBarron, E.,
2014. Management: Foundations and Applications (2nd Asia-Pacific Edition). John
Wiley & Sons.
Cherry, B. and Jacob, S.R., 2016. Contemporary nursing: Issues, trends, & management.
Elsevier Health Sciences.
Alfirević, N., 2015. Editorial to the special issue of Management-Journal of Contemporary
Management Issues:" The life and work of Professor Emeritus Marin
Buble". Management: journal of contemporary management issues, 20(Special issue),
pp.I-III.
Wachowiak, H. ed., 2016. Tourism and borders: contemporary issues, policies and international
research. Routledge.
Cherry, B. and Jacob, S.R., 2016. Contemporary nursing: Issues, trends, & management.
Elsevier Health Sciences.
Stark, J., 2015. Product lifecycle management. In Product Lifecycle Management (Volume
1) (pp. 1-29). Springer, Cham.
Bolman, L.G. and Deal, T.E., 2017. Reframing organizations: Artistry, choice, and leadership.
John Wiley & Sons.
Stokes, P., Liu, Y., Smith, S., Leidner, S., Moore, N. and Rowland, C., 2016. Managing talent
across advanced and emerging economies: HR issues and challenges in a Sino-German
strategic collaboration. The International Journal of Human Resource
Management, 27(20), pp.2310-2338.
Fernie, J. and Sparks, L., 2014. Logistics and retail management: emerging issues and new
challenges in the retail supply chain. Kogan page publishers.
Brown, D., Edwards, H., Seaton, L. and Buckley, T., 2017.Lewis's Medical-Surgical Nursing:
Assessment and Management of Clinical Problems. Elsevier Health Sciences.