MBA501: Disruptive Innovation and Strategic Analysis of EFS

This assignment analyzes Essendon Food Solutions (EFS), a multinational food ingredient company, focusing on its disruptive innovation capabilities. The analysis is conducted from internal, external, and marketing perspectives, as per the MBA501 assignment brief. The internal perspective examines the company's structure, resource allocation, and organizational culture, identifying areas for improvement and offering recommendations. The external perspective considers the impact of suppliers, customers, government, shareholders, and society on EFS's innovation capacity. Finally, the marketing perspective assesses product, price, place, and promotion strategies. The assignment also touches upon the use of ICT capabilities, ERP systems, and cloud-based services to enhance business functions and overall performance. The case study provides a comprehensive overview of EFS's strengths and weaknesses, offering strategic insights for future growth and market competitiveness.

Dynamic Strategy
and Disruptive
Innovation
Innovative ideas

Introduction
 Business is based on
the innovations
especially disruptive
innovations.
 To grow in the
market, an
organization must
use innovations and
technologies
(Grönroos, 2011).

Essendon Food Solutions (EFS)
 EFS is a multinational food
ingredient company
 The company has
employed more than 800
people in their business
functions
 It has earned $1.6 Billion
from various business
processes
 It has two subsidiaries,
which are Essendon and
Enzyme

Internal perspective
 EFS has faced many
issues and challenges in
their business functions
 The company should
consider these points,
which areas:
 Resources allocation
 Human resources
 Organizational culture
 Organizational structure

Business innovation model
 Business innovation
model provides helps
into improvement of
various business
functions (Maglio,
and Spohrer, 2013).
 Customers are main
stakeholder of the
company, which
provide huge profit to
the company

Marketing strategies
 EFS has used different
strategies to improve their
performance and
effieciency (Kotler, Keller,
Ang, Tan, and Leong, 2018).
 These are some marketing
strategies of EFS, which
areas:
 Governance
 Empowering
 reorienting
 Coordinating
 Business environment

External perspective
 The company should consider
their external stakeholders in
the working of various works,
which areas:
 Suppliers
 Customers
 Government
 Shareholders
 Society
 creditors(Lozano, 2015).
 External stakeholder provides
huge benefits to the company
(Grönroos, 2011).

Marketing perspective
 EFS must consider these
things from marketing
perspective to improve
their profits and
revenue, which areas:
 Product
 Price
 Place, and
 promotion(Huotari, and
Hamari, 2012, October).

Market condition
 EFS has created a good
reputation in the market
based on the products
and services. Products
show a image of the
company (Rahman, and
Lambkin, 2015).
 EFS can use innovations
and technologies for
improving their market
status (Fletcher, and
Crawford, 2013).

Technology perspective
 There are various
technologies to
improve the
performance of the
company as well as
their stakeholders,
such as employees,
customers, and
many others.

ICT Capabilities
 EFS can improve their
business operations using
ICT services, which will
creates new capabilities in
their business (Leimeister,
Böhm, Riedl, and Krcmar,
2010).
 It provides barious benefits
to the company, which
areas:
 Managing
 Communication
 Innovations

Technology in business
 Busies can develop
based on the
technologies and
innovations especially
disruptive innovations.
 EFS must include ERP
systems and cloud
based services to
improve their business
functions in a proper
manner.