This report provides a comprehensive evaluation of leadership skills, focusing on self-awareness and the development of a personal leadership strategy. It begins with an executive summary and reflection on the concept of leadership, including the author's leadership journey in a retail organization's communication department. The report analyzes the use of Gallup's strength finder to assess strengths and weaknesses, followed by a detailed leadership development plan utilizing the Whittman GROW model. The plan outlines goal setting, reality assessment, obstacle identification, and strategies for the way forward. The report includes reflections on challenges faced, such as managing diverse teams and resolving conflicts, and the strategies employed to improve team performance and achieve organizational goals. The conclusion summarizes the benefits of leadership for achieving goals, and the role of the report in overcoming weaknesses.