Essendon Food Solutions: Dynamic Strategy and Innovation Report

This report provides a comprehensive analysis of Essendon Food Solutions' dynamic strategy and disruptive innovation. It examines the company from various perspectives, including internal activities, external factors, marketing strategies, and technological advancements. The internal perspective focuses on leadership styles and delegation of power, recommending democratic leadership. The external perspective emphasizes the importance of monitoring suppliers, competitors, and economic conditions. The marketing perspective stresses the significance of understanding customer preferences and market trends. The technological perspective highlights the challenges and opportunities in product innovation. The strategic review section assesses the company's current position, its challenges, and the need for adaptation. The report concludes with recommendations for Essendon Food Solutions to improve its innovation process and maintain a competitive edge, emphasizing the importance of strategic analysis and effective decision-making. The report includes references to relevant academic sources.

Dynamic Strategy and Disruptive Innovation
Essendon Food
Solutions

Content Cover
Introduction
Internal Perspective
External Perspective
Marketing Perspective
Technology Perspective
Strategic Review
Conclusion
References

Introduction
Dynamic strategy develop by companies to make a quick decision when
opportunities and challenges suddenly arise. It is changed according to motion
due to provide a relevant and usable roadmap to everyone in the company.
Disruptive innovation is an innovation that develops a new market and value
network for existing market and displacing situated market-leading firms,
products and alliances. Disruptive innovation requires to prepare a dynamic
strategy that helps to effectively apply in the company and take an appropriate
decision. This report based on the case study of Essendon Food Solution which
wast established 40 years ago by Jonathan Jacob and Henry Schultz.

Internal Perspective
In this perspective define about the internal activities of company and how
organisation fulfil the expectations of customer needs and get its financial goals.
They are make sure that the goals of internal perspective directly related to
customer perspective.
Autocratic leadership
Scalar chain
Superior and subordinator relation
Delegation of power and authority

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Recommendations: There are providing recommendations to Essendon Food
Solutions that company apply democratic leadership style where every person
take participate in innovation. As a result employees take interest and provide
their suggestions. There are not set chain for power and provide power and
authority equally due to less period of time. It helps to grab opportunity on time
and employee satisfy with the job. It is suggested that provide power to lower
level employees so they take decision own level according to priorities. It is
required to set good relation with employees regarding to work as a result they
participate into every business activities with interest.

External Perspective
Organisation innovation depend on different perspective and external
perspective one of them. There are including external factors that direct impact
on the innovation capacity of Essendon Food Solutions. These are important
factors which is direct connected to company and impact in positive as well as
negative manner.
Supply of technology
Competitors and suppliers
Economic condition
Activities of customer

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Recommendations: It is recommended that management prepare effective
strategies to control external factors. Essendon Food Solutions prepare a team,
who analysis of external activity then take appropriate time as per the situation.
There are preparing list of suppliers who provide raw material then aware for
new technology that helps in innovation. There is analysing of activities of
customer deeply that help to conduct business activities.

Marketing Perspective
Marketing plays important role in innovation where they collect all appropriate
information about the product. After that analysis of market trends that help to
know about customer taste & preference. As a result company fulfil the
expectations of customers. When company supplied good product so it helpful to
create good relation with customers.
Product
Price
Communication
Taste & preference
Fulfil the requirement

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Recommendations: It is Recommended that Essendon Food Solutions before
innovation interact with customers then produce goods as per the requirement. It
is most important for Essendon Food Solutions follow market trends and identify
customer activities regarding to different products. Company handled exports
market through distributor and only a few staff member familiar with the export
operations. The marketing manager only visited two important export markets
such as China and Indonesia.

Technological Prespective
Innovation is defined as introduce new product in the market with high quality,
source of supply and an organization in industry. It states that modification into
old product and use different idea to develop commercially executable product. In
general terms, it is a procedure of improving a product service from its current
state.
Solving problems
Adapting to change
Maximizing on globalization
Facing up the competition

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Recommendations: It is recommended that during the procedure of
innovation Essendon Food Solutions face many problems such as technological
failure of innovation, financial strain, market failure, redundancy and lack of
capacity for implementation. Company take it as challenge and sort out
effectively and prepare effective strategies that help in the innovation procedure.

Strategic Review
Each year, the senior management team (executive committee plus 20 senior
staff) conduct meeting for three day to review on annual strategy. The numbers
of presents by the EFS strategic planning team did not look that well this year.
Mainly, strategy review focused on the one big party but this year mood was
depressing. The key competitors of Enzyme Tech are creating newer products
earlier and faster. At this rate, Enzyme Tech will suffer many challenges in 4-5
years. The condition of Essendon is far worse due to current trends continue and
company may have to reduce employees.