MBA 501: Disruptive Innovation and Strategic Leadership Report

This report provides a comprehensive analysis of Essendon Food Solutions, a company operating in the food industry. The assignment, which is based on a case study, examines the company's internal structure, external factors, marketing strategies, and technological capabilities. It delves into the concepts of dynamic strategy and disruptive innovation, offering insights into how the company can adapt and thrive in a competitive market. The report also explores strategic leadership aspects, identifying challenges and opportunities for the company's leaders. Furthermore, it provides detailed recommendations for improving the company's innovation capacity, addressing issues related to organizational structure, stakeholder relationships, customer understanding, and technological approaches. The analysis covers a range of perspectives, including internal, external, marketing, and technology, providing a holistic view of the company's current state and future potential.

Title: Dynamic Strategy & Disruptive Innovation
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Introduction
Essendon Food Solutions has been successfully operating in the
market for years. The organization has a workforce that mainly
comprises of the people who have been working with them for a
long time. The majority of the employees are qualified
microbiological experts. The organizational structure of Essendon
Food Solutions is tight and uses traditional approaches for
conducting different business activities and processes. The
organization has two subsidiaries – EnzymeTech & Essendon
Emulsifiers

Disruptive Innovation Capabilities
The new development or changes which help in transforming the organization’s activities, process,
and structure is known as disruptive innovation. With the disruptive innovation approaches, the
use of technology in the organization can be enhanced, which might also disrupt the
organization’s environment and structure, by upsetting the crucial employees of the organization
(Christensen et al., 2018). For the organization Essendon Food Solutions, there is a need for
analyzing certain perspectives, which are –
Internal
Perspective
External
Perspective
Marketing
Perspective
Technology
Perspective

Internal Perspective
The key internal factors of Essendon Food Solutions which are impacting
its innovation are –
Organizational
Structure
The Workforce of
the Organization

Recommendations for
Internal Factors
Essendon Food Solutions heeds to implement the following changes for
managing internal factors –
Bottom-up
Approach
Changing the
Recruitment
Process

External Perspective
The external factors affecting the innovation level at Essendon Food
Solutions are –
Growing Competition
in the Market
Restricted
Relationship with the
Stakeholders

Recommendations for
External Factors
Better Relationships with
stakeholders
Expanding into new
Geographical regions

Marketing Perspective
Weak Understanding of
Customers
Lack of Distributors

Recommendations for
Marketing Perspectives
Knowing the
Customers
Developing a new
image in the
market with
Empathetic
Designs

Technology Perspective
Traditional Methods
Training and
Development
Program

Recommendations for
Technological Perspective
Patent Analysis TRIZ

Leaders of the Organization
The two main leaders of Essendon Food Solutions are Jonathan and
Henry. Both of them are distinctive leaders and have different
approaches to management.
Jonathan Henry