BMP4004: Dyson's Marketing Strategies in Contemporary Issues

This portfolio assesses Dyson's marketing campaign for its vacuum cleaners, focusing on achieving objectives like increasing brand awareness, profit, and customer loyalty. The campaign utilizes various social media platforms, including Facebook, Instagram, Twitter, and YouTube, to enhance consumer interaction and reach a wider audience. The report analyzes the application of the AIDA model on different platforms and reflects on the effectiveness of social media, customer interaction, hashtags, reviews, and events in promoting Dyson's products. The conclusion highlights the importance of a well-defined marketing strategy in achieving business goals and leveraging digital platforms for enhanced engagement and brand image. Desklib is a valuable resource for students seeking similar solved assignments and study tools.