Dyson's 'Let us take care of your hair' Campaign: Skills Assessment

This report analyzes Dyson's digital marketing campaign, "Let us take care of your hair," designed to promote their hair dryers. The campaign objectives include increasing sales by 20% and profit margins by 40% within two months. The report details how Dyson utilizes platforms like Facebook, Instagram, Twitter, and YouTube, along with their website, to implement the AIDA model (Attention, Interest, Desire, Action). The campaign's success is measured through conversion rates and website visits, tracked using Google Analytics. The report also reflects on the effectiveness of various digital marketing tools and concludes that these communication channels are vital for enhancing Dyson's online presence and achieving business growth. Desklib provides access to similar reports and assignments for students.

Practical Skills
Assessment

Table of Contents
INTRODUCTION ..........................................................................................................................3
Campaign objectives...................................................................................................................3
Measurement of success..............................................................................................................3
Campaign plan............................................................................................................................4
Communication:1 Facebook.......................................................................................................5
Communication: 2 Instagram......................................................................................................5
Communication: 3 Twitter.........................................................................................................5
Communication: 4 YouTube.......................................................................................................6
Communication: 5 Website.........................................................................................................6
Reflection on campaign...............................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is the unit which is concerned for promoting the products and services of an
organization by covering the large customer base and ensures the higher profitability by selling
more commodities to their potential customers in the market(Rishi and Bandyopadhyay, 2018).
Now a days, digital marketing platform becoming very popular as the people are engage in and
this can be also used for the business prospective as well to share the data and the information to
the concerned person or the department. This respective report will cover the digital
communication plan that is being used by Dyson by which they can promote the gods and
services.
Campaign objectives
The Campaign objective of Dyson is to promote their hair dryers with the helps of digital
marketing campaign- “Let us take care of your hair”
Campaign objective of the company are:
 They will emphasis on increasing their overall sale by 20% within the 2 months
 Dyson also promote their hair dyer with the aim of getting huge customer base.
Additionally they want to rise their profit margin by 40% in 2 months (Grasser, Loufrani-
Fedida and Oiry, 2021).
Measurement of success
There are certain approaches which is being used by the business for the success of “Let
us take care of your hair” are given:
 Conversion rate: It is the approach in which the Dyson is using Google analytics
through this they can measure the approx. Number of conversion leads made on their
website. It also helps in measuring the success of their dryers campaigns in which they
also able to evaluate the leads that has been converted ans how the campaign is
supporting in having more sale and revenue.
 Website visit: It is the approach in which the Dyson will evaluate how the advertisement
has driven interest of their audience and also changing such interest to vista the
company's website.

Campaign plan
The company promote the benefits that can be availed by the Dyson by selling their hair
dryers with the help of various platforms and can attract their customers with “Let us take care
of your hair” campaign.
Source: Created by self
Dyson can use various digital marketing tool so that they can ensure the effective
promotion of their hair dryers in different platforms and some of the digital marketing tools,
platforms that is being used by Dyson for their campaign are- Facebook, YouTube, Twitter,
Instagram and company's website.
Under this campaign, AIDA model will be used so that they can ensures the effective marketing
communication strategy are given followed. Wit the better use of this model, the company
effectively emphasis on attention, interest, desire and action. Dyson will use this framework by
which they can get the attention of their potential customer in the campaign in which they are
promoting their diverse hair dryers range.

Communication:1 Facebook
Illustration
1: What is the AIDA model in marketing?,2021
In accordance to this campaign, Dyson will promote their dryer through Facebook in
which they create the video and promote through giving add. Of their campaign. It is the medium
where the company can get the attention of their users and also can get the advantages to all
types of hairs by putting the attractive photos and videos of their dryers (O’Cass and Wetzels,
2018). An organisation also promote their range through advertising on Facebook that also
helpful in meeting the overall desire of the audiences.
Communication: 2 Instagram
Dyson will use the different type of pictures and videos of their wide range of hair dryers
through the Instagram in which the company will advertise their photos of their various type of
dyer which is suitable for different type of hairs. Through the Instagram, Dyson will surely
benefits and also able to increase brand awareness which also be used to drive interest and desire
of the customers.
Communication: 3 Twitter
Dyson will post their image of the Hair dryer and also conduct celebrity endorsement in
which they will promoting the variety of hair dryers. Twitter will be used as the digital
marketing platforms and also create blogs in which they can get the advantages will be

highlighted. It is medium by which Dyson can emphasis on the interest of the targeted customer
so that thy can rightly meet the campaign objectives.
Communication: 4 YouTube
Dyson will use YouTube so that they can introduce the digital advertisement in order to
attract the potential customers. They also promote campaigns by YouTube and they can get the
intention of the customers for brand and its loyalty(Higgins and et.al., 2018). It is the medium
which helpful in accessing the desire of the customer by getting variety of commodities.
Communication: 5 Website
Dyson will use its website for action stage of AIDA model and also share their products
and its information and pictures. They also allow the customers to chose the particular products
by placing order for what they want to purchase. They will share all the data of the commodities
with full transparency which also leads to create the interest and also will instigate customers to
take action so that campaign objectives can be rightly attained.
Reflection on campaign
There are various digital marketing tool such as content marketing, website design,
Search Engine Optimization (SEO), Social Media Marketing (SMM), email marketing,
advertisements and others. In the above campaign, Dyson is launching the market campaign for
promoting their hair dryers range. They will share images, videos and creative content and the
required information related to the hair dyers. The various marketing tool used by the Dyson are
- Facebook,, YouTube, Twitter, Instagram and their own website and also using AIDA model
which helps them to convert the lead into sale of their goods.
CONCLUSION
From the above report, it is concluded that digital marketing is the platform which gives
the online assistance to its users for promoting their products and services for making their
higher sale. There are various driven advantages and the opportunities by which an organization
can focuses on the business growth and the profits. Thus, these commination channels are
important and it helps in online presence of their company and channels includes Facebook,
Instagram and so on.

REFERENCES
Books and Journals
Higgins, J. P and et.al., 2018. Energy drinks: A contemporary issues paper. Current sports
medicine reports. 17(2). pp.65-72.
O’Cass, A. and Wetzels, M., 2018. Contemporary issues and critical challenges on innovation in
services. Journal of Product Innovation Management. 35(5). pp.674-681.
Grasser, B., Loufrani-Fedida, S. and Oiry, E. eds., 2021. Managing Competences: Research,
Practice, and Contemporary Issues. Taylor & Francis.
Rishi, B. and Bandyopadhyay, S. eds., 2018. Contemporary issues in social media marketing.
Routledge.
Online
Digital marketing metrics for measuring success, 2021 [Online]. Available through
<https://freshsparks.com/digital-marketing-success/>