Strategic HRM and Employee Development at Dyson Ltd: A Report

This report provides a strategic HRM analysis of Dyson Ltd, a British multinational company. It examines various training methods such as instructor-led training, job rotation, conferences, coaching, and on-the-job development, recommending job or task rotation as the most suitable approach. The report also discusses the application of Hofstede's cultural dimensions, including power distance, individualism vs. collectivism, uncertainty avoidance, and masculinity vs. femininity, in the context of Dyson's operations. Furthermore, it highlights the challenges faced by employees working abroad, such as language barriers, reactions to new environments, and ineffective recruitment, while suggesting HR practices like polycentric approaches to overcome these difficulties. The report concludes with a summary of key findings and recommendations for Dyson Ltd's HRM strategies.

INTRODUCTION
Strategic HRM can be define as function which is used by organization to achieve business
objectives a perform function in appropriate way. All these function are used to chive better
results so that firm can perform effective HR practices (Brewster, Gooderham and Mayrhofer,
2016). This is useful approach to HRM as it helps in managing operation and using these
operation according to needs and requirements. In relation to current report, this is based on case
study of Dyson Ltd. It is a British multinationals organization which is performing it function in
UK. It is providing adequate function to its clients which are related to household appliances
including vacuum cleaners, hand dryers, heaters, and hair dryers and so on. It is providing
number of products to customer which is helpful to organization in providing varied product
range an achieve business objectives. In current report there is decision about changes in
working environment of this organization under to shift in its operations. These are related to
function which provide number of strategies and approaches in terms of preparing. This is also
helps in and training and development of different groups of employees’ son that they can work
across various locations. There is also discussing about prominent challenge of employee who
are working abroad and face different difficulty.
MAIN BODY
Explain prominent strategies and approaches that are useful in terms of preparing and training
employees who work at overseas locations and also suggest best approach
One of the most essential aspect of organisation is characterized as training of employees. In
order to reduce and eliminate the chances of mistakes and error, it is very important that
organisation gives major emphasis on training and development of employees. A good training
program can boost the skills of an employee. It also provides a framework to the employee on
how to complete the task effectively within the predetermined time limit. Technology also plays
a vital role in imparting the training to the employees. Latest and up to date technology helps the
employees to finish the assigned work more quickly with less errors. Various technological
systems also helps the organisation to save their time and utilise their time in the important areas
which needs more attention (Burkovska and Romanchyk, 2016)
In case of Dyson, numerous training methods are available with the company and they can
choose the most appropriate one that can suit their requirements. Training will help the
employees of the company to enhance their competition and motivation. It will also help them to
increases their knowledge base which in turn will help the employees of the company to manage
their work with perfection and stability. Dyson, majorly focuses on enhancing and encouraging
the performance of the employees and to accomplish that it provides proper training and
development facilities to them.
Training

It is a way of imparting knowledge and skill sets to the candidates in order to complete their
tasks and achieve the goals of the organisation effectively and efficiently. A company can use
videos, presentations, seminars and speech sessions to provide training to their employees.
Training can be delivered in two ways i.e. Informal and formal. When we talk about Dyson, it is
one of the company in which the training is directed by the instructor. This type of training is
most suitable to the company as it helps the employees to understand the manufacturing details
more productively. The best part of instructor based training is that it provides more attention to
the trainees and they can ask direct questions from instructors in case of any queries.
Task rotation or job rotation
In this particular method, employees are directed to rotate their tasks or job on daily basis,
weekly basis, or monthly basis. In this way they can learn more and their scope for improvement
also increases. It also allows the employees to align themselves into new opportunity and
identify their area of interest. In Dyson, employees that are very flexible can be allotted job
rotation or task rotation as they will be able to adjust to the same. The employee need to adapt to
the new areas and environment in order to successfully accomplish these types of rotation (Devi
and Krishna, 2016).
Conferences
Conferences are mediums through which employees can meet and engage with other
individuals within the industry as well as outside the industry. Conferences boost the enthusiasm
of the employees and also helps them to enhance their confidence and motivation. In Dyson,
many conferences are held in the company which allows the employees to participate in them
and utilise the exposure provided to them. It also allows the employees of the company to gain a
lot of knowledge. It can be said that participation in conferences add value to employees journey
in an organisation and provides them with the opportunity to grab as much learning as they want
to from experiences individuals in their particular industry.
Coaching
Coaching is a type of approach in which an individual usually termed as “coach” can brief
the employees about their area of work and train them to enhance their existing knowledge and
skills. In case of Dyson, coaching programs are available and many employees are engaged in
coaching programs in order to brush up their skill sets and frameworks. It is one of the most
relevant type of approach in relation to learning aspect. Employees can educate themselves with
essential learnings through coaching in the organisation.
On the job development
In this approach, the employee is expected to learn and develop on his/her particular job.
The employee is provided with opportunities in which they can develop and train themselves at

their respective jobs. Dyson is a company that can use this method to develop employees who
needs extra attention from company's end. Employees who need more training and direction at
their particular job can be chosen for these type of training and development program. Dyson can
also provide this method of training to the ones who voluntarily wants to enhance their work
styles or skills in their respective job. This way company can lead to better utilization of
personnel and can also increase productivity of employees working in an organisation.
Career Planning
Career planning is a technique through which company can provide assistance to their working
employees in shaping their future career plan. In this way, employees also get comfortable with
the company in disclosing their aspirations and expectations from their jobs. This information
derived from the employees can help the company to give them responsibility and work that
aligns with the career expectation of the employees. This approach is adopted by the Dyson
company to satisfy the expectations of the employees working in the company and to retain them
in the organisation for the maximum period of time (Hecklau, 2016).
Hence, the best approach suitable to Dyson will be Job or Task rotation as it will help the
working employees of the company to throw themselves into new opportunities and grab the
most feasible one. It will also help the company to have an alternative of a particular job
position, in case an employee gets ill or decided to opt out of the company. Employees will also
be able to identify their degree of skills and flexibility through this approach. This is an approach
that will make the workforce multi-talented and will also help the company to capitalize on the
effectiveness and efficiency of the employees
Hofstede theory of culture:
Power distance index: This is prime function under this system which of related to achieving
business objectives and performing function in appropriate way. This is useful for organotin to
achieve business objectives and managing function according to needs and requirements in this
function organization has to ensure that there must be equal distribution of power so that
function can be performed in efficient way. In context of chosen business ventures this is
founded that there are number of function which has to be performed for managing functions
(Kianto, Sáenz and Aramburu, 2017).
 Collectivism vs. Individualism: Under this there is discussion about all those factors
which are related to performing business activities and achieving goals of organization.
In relation to organization has to perform function by identification of appropriate
system. This has direct impact on perforce of various factors as firm has to promote
business function which support collectivism in organization rather than individualism,
this will boot productivity and helps in achieving business objective.
 Uncertainty avoidance index: Under this index organization is using appropriate system
which helps in achieving business goals by using avoidance of number of uncertain

events which are related to business firm. This is analyzed that chosen organization can
use this function according to needs which helps in achieving business objectives and
performing function in appropriate way. This is also use to achieve better results by
performing in times related way (Nieves and Quintana, 2018). Femininity vs. Masculinity: Under this dimension of model, these is discussion about
role of both male and female workers. Under this organization has to use that function
where it had to follow the trends of area where it is going to lunch the business and
perform its function according to needs and requirements. This also helps in achieving
business objectives and performing function according to needs and requirements.
Discuss the prominent challenges which employees face in working abroad and also describe the
HR practices that help in overcoming from the difficulties
There are number of changes which has to be face by workers in order to meet objectives
and perform function in appropriate way. These are essential for organization to achieve business
results and performing function in appropriate way. All those function which can be use by
chosen business firm are discussed below:
Language Barriers: This is major issue which is faced by workers while working at that
place which is far from their native place. This is because there are number languages which are
used in current business environment. This is relating to change in organization which can
impact on performs as employee has to learn the language of area where the organization in
working. This impact on these communications and leads to miss management in work.
Reaction towards the new environment: This is also identified that there is regular
changes in business environment. Under this, origination is using appropriate system which is
related to functioning of organization and helps in achieving business objectives. Under this
function there are number of employee who face hindrance due to changes in working which
impact on performed and productivity of organization. In relation t manager in organization use
to provide the facilities such as flexible working environment and many other on achieve
satisfaction level and perform in appropriate way (Ren, Tang and Jackson, 2018).
Ineffective recruitment: This is also an issues which is faced by employees when they
change their working environment. This is because there are number of function which has to be
perform by organization in order to meet objectives. This is related to performance of business
function and using thee function to achieving business goals.
There are number of approaches which can be used to achieve business objectives. Under
this organization is using these function some of these are discussed below:
Polycentric approach: This method is use to achieve business objectives which are
related to performed and use in to perform function in appropriate way. This is effective way
which helps in achieving business objectives and perform function according top needs and

requirements. These are various function which can be performed under this. Al these are related
to achieving business objectives and performing in appropriate way (Yilmaz and Kitapci, 2017).
CONCLUSION
It can be concluded from above mentioned information that there are number of function
which has be performed by organization in order to achieve business objectives and manage
function in appropriate way. This is function which is helps firm to achieve business objectives
and performing function achieving to needs of organization. This is related to managing
HRM and help in managing number of function. Tis is effective in managing function a using
thee according to requirements .

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