Dyson's Innovation Management: Developing Creativity & Performance

This report provides an overview of Dyson's approach to managing and developing innovation and creativity. It begins with an introduction to Dyson, its vision, and the challenge of high product prices. The report employs SWOT and PESTLE analyses to assess Dyson's internal and external environments, highlighting strengths, weaknesses, opportunities, and threats. Methodologies such as Six Sigma, Agile, Design Thinking, and Global Innovation Management are explored as potential solutions to improve Dyson's overall performance, focusing on cost reduction, market share capture, and customer satisfaction. The report concludes by emphasizing the importance of innovation audits and offering recommendations for implementing a successful plan to drive growth and maintain a competitive edge in the market. Desklib offers a range of similar solved assignments and study resources for students.

Managing &
Developing Innovation
& Creativity

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Organisation Overview........................................................................................................3
Models for analysing the internal and external environment of the organisation.........4
Swot Analysis........................................................................................................................4
Various Methodologies to improve the overall performance of the organisation..........7
Six Sigma...............................................................................................................................7
Constructing a solution Plan which could be implemented..............................................9
Implementing Innovation audit methodology and providing recommendations...........9
CONCLUSION..............................................................................................................................10
REFERENCES:.............................................................................................................................11
Books and Journals...............................................................................................................11

INTRODUCTION
Innovation helps the organisation to become more profitable in the market and offer various
innovative products and services to the consumers. Dyson is a British technology organisation
which provides electronic products such as hand dryers, Vacuum cleaners etc. The main vison of
the company is to inspire the new generation of engineers (Sözbilir, 2018). They provide quality
products to enrich the lives of various customers. Their helps the company to grow at an
exponential rate in the market. On the other hand, in this report there will be brief discussion
about a specific problem which exists in the industry. Along with that, there will be application
of creative innovation methodologies to carry out the operations smoothly in the workplace. For
further instance, in this report there will be construction and implementation of a successful plan.
MAIN BODY
Organisation Overview
Dyson limited is a multinational technology corporation which provides electronic products
to the consumers. The organisation was first established in 1991 at Malmesbury England. It
provides electronic products like vacuum cleaners, hair dryers etc (Ferreira, Coelho, and
Moutinho 2020). Due to the ethical practices the organisation has generated profits and gain a
competitive advantage over other competitors. They had managed to achieve the goals and
objectives in a systematic manner. The main issue which is stopping the organisation to perform
to their full potential is the high price of the products. There are various other competitors which
is providing the same products and services at an affordable price to the consumers. This is the
major factors in which Dyson is lacking behind. They need to lower the costs of the products to
gain a competitive advantage in the industry.
Vison of the company
The main vison of the organisation is to provide quality products to the consumers and
inspire the new generation of engineers and helps to achieve a systematic growth in the
workplace.

Models for analysing the internal and external environment of the organisation
Swot Analysis
It is a tool which helps the organisation to evaluate various critical factors and help them to
capitalise on various other opportunities in the market (Hughes, and et.al 2018). There are
various components in this tool which is mentioned below:
Strengths – This is the main factor which helps the organisation to evaluate various strengths
and become more profitable in the market. Strengths of Dyson are as follows:
 Dyson has implemented various technological factors in order to achieve success in the
market.
 They are offering high quality products which offers them to attain maximum customer
satisfaction.
Weakness – There are several weakness of the organisation which stops their growth. They are
not performing as per their full potential in the market.
 The main weakness in which the company lacks is high prices of the products. This is
stopping their growth and they are recording low sales in the market.
 Their product has seen certain failures in the market. Their electrical appliances such as
washing machines is not durable and faced bad review from the customers.
Opportunities – This factor could help the company to achieve a sustainable growth in the
market by capitalising on different opportunities.
 Dyson is diversifying their business in several regions to attract various customers in the
market.
 They are optimizing the use of resources to achieve maximum productivity in the
workplace. With the help of technological factors, they are improving their business
operations.
Threats – There are various threats which could affect the organisation overall performance and
growth in a negative manner.
 The main threat for Dyson is the price of their products which is stopping their growth.
There are various other brands which is providing the same products at affordable price
in the market.

 They are facing tough competition in the market due to their past failures their brand
integrity is negative in the industry. The customers are shifting towards other brands
which provides the same products.
Pestle Analysis
It is a strategic framework which helps the organisation to evaluate various critical
components and achieve success in the market (Fong, and et.al 2018). There are various
components of this framework which are mentioned below:
 Political – This factor includes various government policies and regulations which could
influence the business operations. Dyson is complying with all the rules and regulation
which is Abide by UK government. In order to provide the products in the market
successfully.
 Economic – This factor can impact the business operations for a longer period of time. It
includes Interest rates, foreign exchange rates etc. Dyson is affected by the economic
factors in a negative manner (Wu, and Chen, 2018). The price of their products is high
and due to inflation there is also a sudden increase in price. It could affect the
organisation sales in the market.
 Social – There are various social factors which could the company overall performance
in the desired industry. It includes consumer buying patterns, media etc. Dyson is
consistent in providing high end products to the consumers. They had implemented
various innovative promotion techniques in order to achieve positive brand integrity.
 Technological – The organisation can implement various technological factors in order
to achieve a sustainable performance in the market. Dyson innovation new technological
techniques like Artificial intelligence to grow the overall performance of the organisation.
 Legal – These factors needs to implemented effectively in the business in order to
achieve the goals and objectives in the market. It includes employment laws, Customer
protection etc. Dyson management is experience and the structure of the workplace to
create a healthy working environment to the employees. This helps them to offer quality
products to the consumers according to the market standards.
 Environmental – The organisation also has the responsibility to achieve a sustainable
performance in order to protect the environment. Dyson is providing products which

helps in cleaning. The need of protecting the environment is fulfilled with the products
they are providing to the customers in different regions.
Share Matrix
BCG matrix is developed by Boston consulting group. It is a strategic framework which
helps the company to provide the products and services to the customers in an effective manner
(Schilling, and Shankar, 2019). The organisation can assess different factors which could
improve the overall performance in the market. This matrix is further divided into four factors
which are described below:
 Dogs and Pets – In this factor the organisation evaluate their products if they are
generating low business from that product. They are considered as Dogs and should not
be sold in the market. Dyson electronic appliance which is washing machines is not
receiving good compliments from the customers. This is affecting their sales and creates
a negative brand integrity in the market which is big problem for the company.
 Cash Cows – This factor suggests that there are various other products which is low in
growth but they have acquired a huge market share. They are also known as cash cows in
this strategic framework (Vasilieva, 2018). Dyson household product like vacuum
cleaners has relatively huge market share. This product helps the organisation to generate
effective sales in the market.
 Stars – There are various products in the company which is achieving high sales and
boosting the organisation performance in the market. The main product of Dyson is their
Air Purifiers and Vacuum cleaners. These are the star product which helps them to
become more profitable in the market. They are achieving high sales and it is beneficial
for them to achieve a sustainable performance in the industry.
 Question Marks – There are various opportunities on which the organisation can
capitalise. In this there are different products which the organisation has launched but
they are still the question mark. Dyson has invented Contrarotator Washing Machine
which is not fulfilling the organisation expectations. It has become failure for the
organisation. There are different other opportunities on which the company could
capitalise in order to achieve the goals and objectives in a systematic manner.

Various Methodologies to improve the overall performance of the organisation
Six Sigma
This is the most common methodology in order to improve the business performance
through various techniques and approaches. There are various major components which are
included like measuring the performance, analysing the critical factors, and finding various
solutions to study the changing market trends. Dyson needs to improve in various areas in order
to achieve the goals and objectives in the market. The main factor which is stopping their growth
is high prices of the products (Andriopoulos, and Dawson, 2021). They could lower their prices
in order to gain a competitive advantage and boost the sales of the company. There are various
prototypes of Dyson which has significantly failed to capture the market share. The management
could use the research and development in an effective manner. This will help to provide the
products and services in accordance to the changing market needs. For example, Dyson can
analyse various factor and achieve an overall growth in the ir performance and market stability.
By implementing the right technological software which could help the organisation to evaluate
various components effectively. They could achieve inherent growth and stability which is the
main need of the organisation.
Agile
The organisation needs to implement agile structure in the workplace. It helps them to carry
out the operations smoothly and maximize the employee’s productivity in a systematic manner.
Dyson management has appropriate experience in order to create a healthy working
environment. They could prioritize of different factors in order to provide best products and
services to the customers. The key part to achieve success comes by implementing a systematic
process in the workplace (Tidd, and Bessant, 2020). This will help the organisation to become
profitable and improves the overall performance in the market. For example, Dyson can use
autocratic leadership in the workplace in which they provide order to different employees. They
could implement various targets which needs to fulfilled by them. This will help the employees
to maximize their efforts and it could be beneficial for the company.
Design Thinking
The best part of business is to design new and innovative ideas in order to achieve the goals
and objectives in an effective manner (Nakano, and Wechsler, 2018). The main purpose of this
methodology is to make different ideas which evolve around the customer needs and satisfaction.

Dyson needs to introduce various new products which could help them to attract a lot of potential
customers in the market. They could become more profitable in the industry and could gain
competitive advantage over different established brands.
Global Innovation Management Methodology
This is one of the most important approach which could help the organisation to implement
various disruptive changes in the workplace. Dyson could provide the customer oriented
products which fulfil their needs and wants. It is a five step approach which the organisation
could use in order to become more effective in carry out the operations smoothly in the
workplace. The five components are described below:
 Identify goals and objectives – Dyson needs to decrease the prices of their high end
products. It could help the organisation to attract various customers in the market and
gain a competitive advantage over different competitors. They could become more
profitable in the industry by introducing new and better products in the market.
 Conducting Appropriate Research – The management of Dyson can understand the
dynamic market trends. With the right research they can offer better quality products in
the market. It could help them to gain maximum customer satisfaction and maintain a
positive brand integrity in the industry.
 Aligning new strategies according to capabilities – While making the innovative
strategies Dyson needs to check all the positive and negative aspects in an effective
manner (Kremer, Villamor, and Aguinis, 2019) . Enhancing their vison could help the
organisation to achieve the overall objectives and targets.
 Developing Concepts – The organisation needs to develop different concepts to gain a
competitive advantage in the desired industry. Dyson can measure the performance of the
employees it will help them to assess various critical factors. The organisation could use
various concepts which could maximize the productivity of the research and development
team to provide new innovative products in the market.
 Making inspiring ideas – The main focus of Dyson is to implement new changes to
fulfil the needs of the customers. The management could involve their employees to
develop different innovative ideas and achieve greater results in the market (Treffinger,
Schoonover, and Selby, 2021). Constructing an inspiring idea could help the company to
achieve a sustainable performance in the industry.

Constructing a solution Plan which could be implemented
A solution plan is a process of identifying various problem and make effective solutions.
There are various operational requirements which the organisation could implement in the
workplace. The problem of high pricing in which Dyson is lacking. The organisation needs to
evaluate this issue and find an effective solution.
Smart Objectives
Specific: To reduce the high prices of the products and increase the revenues by 10%
Measurable: The organisation can measure the performance by the sales and customer
satisfaction.
Achievable: This goal can be achieved by using various strategies
Relevant: The organisation can achieve growth by implanting various strategies and approaches.
Time Bound – This objective can be achieved in 1 year.
Solution to improve the performance
Dyson can improve the overall performance and the price factor to capture a huge market
share. The company can reduce the price of the products by managing the cost of raw materials.
This could help the organisation to achieve the goals and objectives in a systematic manner.
Implementing Innovation audit methodology and providing recommendations
Innovation Audit methodology – It is map out which help the organisation to prevent various
challenges which is stopping them to perform as per their full potential (Acar, Tarakci, and Van
Knippenberg, 2019) . There are various areas on which the organisation can focus are described
below:
1. Assets and resources – Dyson can optimize their resources in order to achieve a
systematic growth in the market. They could achieve greater results by solving the
problem of high price and could gain a competitive advantage.
2. Culture and leadership – Dyson could follow agile structure in the workplace it could
maximize the productivity. They are able to enhance their performance and could gain a
competitive advantage. The culture of the working environment must be healthy to
achieve greater results.
3. Organisation structure – Dyson needs to follow autocratic goals in which the
organisation measures the performance systematically. They could offer better products
to the customers and achieves a positive brand integrity.

Recommendations
 Dyson can improve the price factor of the product to achieve more competiveness. They
will more profits in the market by solving this issue
 The organisation needs to maintain appositive brand integrity in the market by offering
the quality products and services and attaining maximum customer satisfaction.
CONCLUSION
From the above report, it has concluded that the organisation needs to implement various
strategies and approaches. On the other hand, there are various tools and frameworks through
which the company can improve their overall performance. Along with that, there will be brief
discussion about implementing various methodology which could help the organisation too
become more profitable in the market.

REFERENCES:
Books and Journals
Acar, O.A., Tarakci, M. and Van Knippenberg, D., 2019. Creativity and innovation under
constraints: A cross-disciplinary integrative review. Journal of Management, 45(1),
pp.96-121.
Kremer, H., Villamor, I. and Aguinis, H., 2019. Innovation leadership: Best-practice
recommendations for promoting employee creativity, voice, and knowledge
sharing. Business Horizons, 62(1), pp.65-74.
Nakano, T.D.C. and Wechsler, S.M., 2018. Creativity and innovation: Skills for the 21 st
Century. Estudos de Psicologia (Campinas), 35, pp.237-246.
Andriopoulos, C. and Dawson, P., 2021. Managing change, creativity and innovation. Managing
Change, Creativity and Innovation, pp.1-100.
Vasilieva, E.V., 2018. Developing the creative abilities and competencies of future digital
professionals. Automatic documentation and mathematical linguistics, 52(5), pp.248-256.
Fong, and et.al 2018. Knowledge hiding and team creativity: the contingent role of task
interdependence. Management Decision.
Hughes, and et.al 2018. Leadership, creativity, and innovation: A critical review and practical
recommendations. The Leadership Quarterly, 29(5), pp.549-569.
Ferreira, J., Coelho, A. and Moutinho, L., 2020. Dynamic capabilities, creativity and innovation
capability and their impact on competitive advantage and firm performance: The
moderating role of entrepreneurial orientation. Technovation, 92, p.102061.
Sözbilir, F., 2018. The interaction between social capital, creativity and efficiency in
organizations. Thinking Skills and Creativity, 27, pp.92-100.
Wu, C.M. and Chen, T.J., 2018. Collective psychological capital: Linking shared leadership,
organizational commitment, and creativity. International Journal of Hospitality
Management, 74, pp.75-84.
Schilling, M.A. and Shankar, R., 2019. Strategic management of technological innovation.
McGraw-Hill Education.
Tidd, J. and Bessant, J.R., 2020. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
Treffinger, D.J., Schoonover, P.F. and Selby, E.C., 2021. Educating for Creativity & Innovation:
A Comprehensive Guide for Research-Based Practice. Routledge.