Innovation and Enterprise: Dyson Product Innovation & Implementation

This report explores innovation within Dyson, focusing on applying innovation theories to develop a new product idea: a vacuum cleaner with sanitization capabilities. It discusses technology and disruptive innovation theories, highlighting how these can be leveraged to enhance Dyson's market share and brand value, particularly in a post-pandemic context where sanitization is a key consumer priority. The report proposes an implementation plan for integrating sanitization into vacuum cleaners, outlining steps from idea innovation and technology identification to product testing and launch. It emphasizes the importance of digital platforms for product promotion and concludes that this innovation aligns with current consumer needs and can drive business growth for Dyson. Desklib provides access to this and other solved assignments to support student learning.

Innovation and
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Apply theories of innovation and idea generation to products, processes or services to develop
an innovative idea.......................................................................................................................1
Devise a proposal for an innovative product, process or service for a working organisation and
produce an implementation plan.................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Innovation is the process which is defined as the developing a new ideas or innovating of
something new within the product of an business organisation. It is very important for the
organisation to keep innovating in their products or services which have several benefits in order
to achieve success and growth. The innovation is related to the developing process of the
business organisations products, process or services which is applied within the working
environment. There are several innovation theories which need to be adopted in order to gain
competitive advantage. The innovation helps the organisation in attracting the customers
attention towards the brand. The chosen organisation for this report is Dyson which is the
multinational technology company situated in London. The company designs and manufacturers
various house hold appliances such as vacuum cleaners, hand dryers, purifiers etc. there is the
innovation which is bough in the vacuum cleaners in order to bring innovation within the product
of the company. (Shao, and et.al., 2020). This report will include the theories of innovations
and the plan for generating the innovative idea within the organisation.
MAIN BODY
Apply theories of innovation and idea generation to products, processes or services to develop an
innovative idea
It is very important for the business organisations tto innovate and bring new ideas within the
company in order to enhance development and productivity within the business enterprise. This
also increases in the brand image of the company which helps the company in attracting the
wide range of customers. It is very essential for the marketers to think out of box which can
bring the organisation in the minds of the customers. The innovation should be in such a manner
that it is beneficial for the customers use. The company can fascinate the maximum quantity of
customers by executing there services in United Kingdom. As in context of Dyson, the company
provides the various product of home appliances in which the vacuum cleaners is the essential
for the customers and this is most useful product. It is been identified that the plan is to innovate
vacuum cleaners in such a way that it is impactful for the use of the customers the innovation
which is brought to bring the sanitization concept in vacuum cleaners which will also sanitize in
order to keep the area and clean and sanitised as well. As this innovation will impact in a positive
way in the minds of the customers. After pandemic the sanitisation has become the most
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important priority for every one. This innovation can lead to the positive impact in the minds of
the customers and also will help the business organisation in increasing the brand value. (.Yubo,
C., 2021)
This innovation and new idea will help the Dyson to develop a brand image and also this
will enhances in increases their market share. As after Covid- 19 the sanitisation is the proce4ss
which need to be considered by every business organisation and bringing this type of innovation
will bring positive impact and people will prefer such kind of product in their homes for their
safety. This is important element for the people as the coronavirus has created fear in the minds
of the people. This is the innovation which will increase sales for the company and help in
attracting large set of customers.
Theories of innovation
 Technology innovation- This is the innovation theory which is defined as a the sue of
the technology in bringing the innovation within the products ors services of an business
organisation. It is very important fro the business organisation to identify which kind of
technology can help the company in bring the innovation idea which is been decided by
the marketers. This theory states that the technology can help in bringing innovation into
account. It is analysed that this theory can be effective for the Dyson in bringing the
change with the use of the technology. As the vacuum cleaners are used in several places
for the purpose of cleanliness which is very important and including the sanitization
feature in that can help in attracting customers. This can be developed through the use of
technology. (Li, R., Rao, J. and Wan, L., 2022)
Disruptive Innovation Theory:
It is an effective strategy which refers to the concurrent pursuit within the market of
bringing new product considering the suitable and effective presence. New firms business
models differs significantly from incumbent. It occurs from the nascent to the mainstream as it is
the process not the service or product. It is the most important theories of innovations and which
provides the explanation to how and why it is established, big companies one day get befall by
smaller companies and this is why it introduced the theory of disruptive innovation. The purpose
of this theory is creating as well as capturing the market space (Kuo and Smith, 2018). The
primary is making their prominent presence, capture new demand and make competition as
introducing new products with superior, innovative and attractive features. Through this the
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company can bring easily more and more customers towards making more profits and offerings.
There are basically two types of disruptive innovation which are new market disruption and low
end disruption. It is the process of transforming expensive or sophisticated goods and services
into more accessible, affordable and simpler to a broader population. It is more beneficial for an
organisation as it will help the in order to increase its market share and innovation of new goods
and services efficiently and effectively. In context to Dyson company which makes the exclusive
range of air purifiers, straighteners, vacuum cleaners and hair stylers. The company introduced
the new product that is sanitizer in its vacuum clear. It will help the company to analyse that
which market area is more profitable for the company. It is the most powerful way of thinking
about the innovation driven growth. At the time of COVID 19 pandemic situation the consumer
want to keep their house and stuff more hygienic and sanitized so according to the analysis of
consumer and market the company has launched its new products which is hygiene and safe for
using the products at home. By the help of disruptive theory of innovation it will increase the
company's profit share, market share and goodwill in the market appropriately by providing
sanitizer in the vacuum cleaner (Lecerf and Omrani, 2020). It will attain the competitive
advantages by serving the innovative goods and services in the existing or new market over their
competitors. Apart from this, tit will also go around the finding a place where a very less or few
firms are operating and there is no pressure of pricing to the company. It is used to change the
services and goods into simple and affordable for bottom-tier or traditionally unmarketable
consumer. It established the new product that is sanitizer in vacuum cleaner by creating new
market segment and analysis of the demand and need and wants of the consumers and at what
price they are capable to buy the product effectively and efficiently (Zhu, Wang and Wang,
2018). This will help in successfully launching its new products in its target audience.
Devise a proposal for an innovative product, process or service for a working organisation and
produce an implementation plan.
As the idea which has been taken into consideration can benefit the company and as well
as customers. It is analysed that the innovation idea of introducing the sanitisation in the vacuum
cleaners will benefit to the society. This is the innovation idea for the Dyson company in order to
bring change within the economy and through technology this can be implemented with the
growth of the business enterprise. (Pang, and et.al., , 2022). The sanitisation which will be
included in vacuum cleaners I such manner that this can be advantageous for the cytometer uses
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purpose. This can solve the dual purpose fr the company and the people using it. As after the
pandemic the sanitisation is becoming the most important aspect for the heath and safety benefits
of the people. As this is the product which is useful for the hospitality industry, healthcare
industry where they need to be more careful of the sanitisation and cleanliness of the areas. This
is an effective plan for the Dyson in order to increase market share and also innovate them within
their product and services. This plan can be implemented with the product development and
include the sanitisation process within the machine which is earlier used for the only purpose of
cleanliness earlier.
This innovation can be implemented by using several steps which are discussed below:
 the first step is to innovate the idea and identify the use of technology that how the
sanitisation process can be included in vacuum cleaners.
 The shape and the size of the vacuum cleaners need to be decided in order to make them
attractive. As earlier the main purpose of the product is to remove dirt but now the liquid
can be implemented within the machine. (Xiaoyang, and Sheng, 2021)
 This can be then tested on the various areas before launching in front of the customers.
 This will also include whether the sanitisation purpose is been solved within the
implementation of the liquid within the vacuum cleaners.
This is the idea which is taken into consideration will impact the society and the organisation in a
positive manner. This innovative idea will beneficial while keeping in kind the current situation
of the world. As the people are more concern of the heath and safety measures in order to be safe
from the spread of the virus. This innovation can help the Dyson to bring change in the economy
and gain the attention of customers in effective and efficient way. It is very important for the
company to bring changes from time to time as this helps the company in bringing the attention
of customers in such a way that can be beneficial for the company in increasing sales and bring
the brand value in the limelight. This innovation idea can be implemented by the Dyson in order
to attract customers and the company can focus ion the use of digital platforms in order to
promote the product. The use of social media can be implemented in order t communicate of the
products to the customers. (Zhou, and et.al., 2020)
CONCLUSION
From the above report it has been concluded that innovation is the process of bringing the
new ideas in the products or service of the business organisation which benefits the company in
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increasing profits and revenue. In this report the innovation idea which is taken into
consideration is that the sanitisation can be included in vacuum cleaners in order to attract
customers. This product can be innovated which will allow customers for the dual purpose.. the
are different theories if innovation which can help the company to implement this idea. It is very
important for the Dyson to innovate new ideas with the help of technology and attract customers.
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REFERENCES
Books and Journals
Kuo, T. C. and Smith, S., 2018. A systematic review of technologies involving eco-innovation
for enterprises moving towards sustainability. Journal of Cleaner Production, 192,
pp.207-220.
Lecerf, M. and Omrani, N., 2020. SME internationalization: The impact of information
technology and innovation. Journal of the Knowledge Economy, 11(2). pp.805-824.
Li, R., Rao, J. and Wan, L., 2022. The digital economy, enterprise digital transformation, and
enterprise innovation. Managerial and Decision Economics.
Pang, and et.al., , 2022. High-and new-technology enterprise certification, enterprise innovation
ability and export product quality. Technology Analysis & Strategic Management, pp.1-
16.
Shao, and et.al., 2020. Environmental regulation and enterprise innovation: a review. Business
Strategy and the Environment, 29(3), pp.1465-1478.
Xiaoyang, J. and Sheng, L., 2021. A factor market distortion research based on enterprise
innovation efficiency of economic kinetic energy conversion. Sustainable Energy
Technologies and Assessments, 44, p.101021.
Yubo, C., 2021. Innovation of enterprise financial management based on machine learning and
artificial intelligence technology. Journal of Intelligent & Fuzzy Systems, 40(4),
pp.6767-6778.
Zhou, and et.al., 2020. IMAF: A visual innovation methodology based on ArchiMate framework.
International Journal of Enterprise Information Systems (IJEIS), 16(1), pp.31-52.
Zhu, J., Wang, Y. and Wang, C., 2018. A comparative study of the effects of different factors on
firm technological innovation performance in different high-tech industries. Chinese
Management Studies.
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