Dyson's Innovation: Tools for Development, Protection, and Retention

This report examines Dyson's innovation strategies, focusing on the tools it utilizes to develop, retain, and protect its knowledge and intellectual property. The report explores the importance of innovation for Dyson, a product-based company, and its role in maintaining competitiveness. It delves into specific tools like patents (design and utility), trademarks, and copyrights, explaining their significance in safeguarding Dyson's ideas and designs. The report evaluates these tools within the broader business environment, discussing their advantages and challenges. It highlights the role of intellectual property in Dyson's business processes and how the company overcomes innovation challenges. The conclusion summarizes the key findings, emphasizing the importance of these tools for securing data and information, and promoting brand image.

Type of Innovation

Table of Contents
INTRODUCTION...........................................................................................................................3
LO4..................................................................................................................................................3
P7. Different tools that Dyson can use to develop, retain and protect knowledge as well as
intellectual property................................................................................................................3
M5 Present supported evidence-based evaluation of these different tools in the context of the
wider business environment...................................................................................................5
D1 Evaluate the nature of innovation and the context in which it is developed, providing
evidence-based judgements on how Dyson can overcome challenges to develop successful
innovations.............................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Innovation a process to implementing an invention and ideas provide the best good and
services that would be helpful to attract customers. This idea is helpful for maintaining the
economic cost, customer satisfaction etc. this new ideas is converted into a specific product
launch in marketplace. Innovation is an essential part of every organization to implement a new
idea for growth and development. Dyson is a product based company that designs or
manufactures different types of products such as cleaners, hair dryers, vacuum clear, blade-less
fans, etc. Innovation is very important for organization to expand their business in all over the
world. This is the best way to plan a new strategy and approach for generating a new product in
marketplace. The report will determine the different tools of Dyson that would develop a new
product in marketplace.
LO4
P7. Different tools that Dyson can use to develop, retain and protect knowledge as well as
intellectual property
Innovation is the best technique to improve the quality of product in market place because
they are basically using new strategies and approaches to implement a new idea for enhancing
their business in other countries. Innovation is a long term plan to design an effective product that
would be helpful for the customers (Barbero and et.al., 2014). For development, the human
creativity and intellectual property are very important for innovation to deal with this property.
Dyson is a fast growing organization that always develop and launch a new product in market.
Intellectual property plays an important role in business process to protect their ideas and
innovation by this law. They plan very successful concept, ideas and design helpful for
organizations to increase their positions in marketplace. There are different tools applicable to
design a new product and item for development as discussed below:
 Patents- This is an important part of organization for making an effective design for the
purpose of selling. Innovation is the best technique that allow to the business for
increasing their brand values in marketplace (Cimperman and et.al., 2018). They offered
many processes and products in the market to achieve the competitive advantages
They have different type of patents applicable in development as follows:
1. Design – This patent is basically used in different articles and manufacturing the design an
effective way. This patent is use Dyson on their new product to presented in very effective ways.

It provides the information of product in market through Manufacturing Article. This is very
useful for business to increasing their productivity in market.
2. Utility- Utility patent is very essential part of an organization which cover all details related
the product, machine information It can be used for effective improvement in the product. Dyson
is basically using this patent for their products (Fisher and Savitz, 2016).
This patent is very important for organization to have unique identity among various companies
For example- Organisation are not use the same product information for another product because
this is very illegal part of company. This will damage the image of brand and company. Some
times, it will affect the whole business process.
Dyson can be uses their own patent and process, ideas to promoting their product in
marketplace. It is very complicated process in which there are lot of money invested on these
tools.
 Trademarks-It is a type of symbol and word which is design to identify the sources of
unique product and services. This is very important symbol that distinguish their property,
scope uniqueness etc. Trademarks is basically uses and registered by USPTO that allow to
uses a specific right for organization (Phirouzabadi and Asghar, 2014). This is a unique
logo that could not be same to another company because it has personal identity
 Copyrights- It is very important part to authorized the actual work that would be
protected the original documentations. Dyson is also uses this tool to provide the security
with the help of Copy right. It is applicable for product that cannot be use the same
information of another organization this law is applicable in various areas such as
graphics work, computer software, music, sound recording and literary works etc. with
the help of copy right, it provides the best protection to holder to modify, create and
display the work. Dyson is registered the copy right on their product details by US office
and the time duration of copy right is depended upon the various factors.
They continuously innovate a new product is Vacuum Cleaner, Washing machine,
Air-blade etc. these innovative ideas are the most useful for the business activities. At market,
most of the people are purchased this product so that it will increase the profitability and
productivity. This organization is provides the quality of services to their customer so that they
can be satisfied their regular customer (Elsetouhi and Haddoud, 2015). It can be describe the
features the products in 2014. At the time of colleges, it can be design their own idea and can be

proposed as radical innovative item. In this way, there are various small and large business is
uses different innovative ideas to increasing their capabilities towards the growth and
development. It can be create a high-functionality product as tested by the testing team (Arendt
and Grabowsk, 2018). Dyson is popular organization in market and most of the people are uses
tool that would be made by Dyson. They have an efficient staff to control the whole business
operations and functionality in proper ways. They are always uses different techniques to design
an effective product in marketplace.
M5 Present supported evidence-based evaluation of these different tools in the context of the
wider business environment
At present scenario, these tools are very important for the business process to provide a
unique identity and laws so that no one can use the essential information in another product. In
this way, it concluded that it provide the best good and services in market.
Copyrights is the best part to provide the protection in the Dyson because it can create
their own documentations, music, photos and logo etc. Dyson is always provided a unique
information to their regular customer (Yan and Guan, 2018). They can be uses Intellectual
property that would be helpful for organizations. For example- At that time, Copy right is
maintained by commissioner to give the permission to other companies to generating their own
and unique documents and informations.
Trademarks is unique symbols and logo that would be used for defining the brand and
image of company (Aaltola, 2018). Dyson has a unique symbol to identified their brand value in
marketplace. Dyson is uses as name of trademark in market that would be essential part of
organization. In this way, the name of organization should be registered as trademark. The main
advantages of this trade market to provide the security and protection of brand that can be
included their unique symbol and logos.

D1 Evaluate the nature of innovation and the context in which it is developed, providing
evidence-based judgements on how Dyson can overcome challenges to develop successful
innovations
Each and Every organization has need to innovate new ideas for improving their product
quality in marketplace. The research is improved the performance of product and their quality of
services in marketplace (Behnam and Grijalvo, 2018). Dyson is very fast growing organization to
expanding their business in all over the world. They faced many challenging issues for
development and innovation such as failure the innovative ideas, product creative failure,
frustrations etc. Dyson is overcome to challenges when it never learns for the success because the
failure is necessary part of company to putting their new ideas and imagine a new thought for the
development.
CONCLUSION
This report will identify the different tools that would be applicable in business operations
and activities. Intellectual property is basically uses to provide the security of organization to
increases their brand images in marketplace. This report will identify the role and responsibilities
of tool in business environment. This tool is applicable to provide the best services in
marketplace. This report is totally concluded the different tools is uses by Dyson. This
organization is uses this tool for securing their data and information effectively and efficiently. It
also identifies the advantages and challenging issues, how they overcome on this problem and
tasks.

REFERENCES
Books and Journals:
Barbero, J.L., Casillas, J.C., Wright, M. and Garcia, A.R., 2014. Do different types of incubators
produce different types of innovations?. The Journal of Technology Transfer, 39(2), pp.151-
168.
Fisher, E.S., Shortell, S.M. and Savitz, L.A., 2016. Implementation science: a potential catalyst for
delivery system reform. Jama, 315(4), pp.339-340.
Phirouzabadi, A.M., Mahmoudian, M. and Asghari, M., 2014. An Empirical Study on the Relation
Between Types of Innovations: Pardis Technology Park as a Case Study. International Journal
of Informatics and Communication Technology (IJ-ICT), 3(1), pp.39-46.
Elsetouhi, A., Elbeltagi, I. and Haddoud, M.Y., 2015. Intellectual capital and innovations: is
organisational capital a missing link in the service sector?. International Journal of Innovation
Management, 19(02), p.1550020.
Arendt, L. and Grabowski, W., 2018. Impact of ICT Utilization on Innovations and on Labor
Productivity: Micro-level Analysis for Poland. In Modeling Innovation Sustainability and
Technologies (pp. 225-247). Springer, Cham.
Yan, Y. and Guan, J., 2018. Social capital, exploitative and exploratory innovations: The mediating
roles of ego-network dynamics. Technological Forecasting and Social Change, 126, pp.244-
258.
Behnam, S., Cagliano, R. and Grijalvo, M., 2018. How should firms reconcile their open innovation
capabilities for incorporating external actors in innovations aimed at sustainable
development?. Journal of Cleaner Production, 170, pp.950-965.
Aaltola, P., 2018. Investing in strategic development: Management control of business model and
managerial innovations. Qualitative Research in Accounting & Management.
Cimperman, M.B., Harrison, A., Hatch, J., Pillar, K. and Snipes, T., 2018. Understanding the
Millennial Buying Process in the Modern Digital Era-Primary Research.