Dyson Ltd: Comprehensive Analysis of Internal & External Environment

This report provides an analysis of Dyson Ltd's business environment, focusing on both internal and external factors that influence the company's decision-making and strategies. The external environment's impact on Dyson is evaluated using PEST analysis, highlighting the effects of political, economic, social, and technological factors. Internal factors such as financial resources, workforce diversity, and organizational structure are also considered. The report concludes that the business environment consists of controllable and uncontrollable dimensions, emphasizing the significance of corporate social responsibility and economic implications for Dyson Ltd. The analysis draws upon academic research to support its findings, offering a comprehensive overview of the dynamics affecting Dyson's operations.

Introduction
Business environment refers to forces that influence
decision making of company (Gaganis, Pasiouras and
Voulgari, 2019). For the project, considered company is
Dyson Ltd which is specialised in manufacturing and
selling wide variety of household appliances.
Dyson Ltd And Its Environment
External Environment
A business environment that is composition of all types of outside
factors which impacts strategies of company is termed to external
environment (Le, Ling and Yau, 2018). To analyse impacts that
external environment has on the company, PEST Analysis is
effective. Mentioned below are dimensions of external environment
that impacts business of Dyson Ltd:
Political
Economic
Social
Technological
How the company impact its context
External Environment
A business plays significant function in external
environment (Fadaki, Rahman and Chan, 2020). In
context to Dyson Ltd, mentioned below are some
highlighted ways in which it impacts or influences
external business environment:
Corporate social responsibility
Economy
Internal Factors
These are factors which are controllable in nature and
exist within boundaries of the company.
Mentioned below are some internal factors that impact
operations of Dyson Ltd:
Financial resources
Diversity of workforce
Organisational Structure
References
Fadaki, M., Rahman, S. and Chan, C., 2020. Leagile
supply chain: design drivers and business performance
implications. International Journal of Production
Research. 58(18). pp.5601-5623.
Conclusion
From the poster, it is concluded that business
environment is sum of internal and external dimensions
that are controllable and uncontrollable by company.