Dyson Company Report: Macro-Environmental Factors and Analysis

This report provides an in-depth analysis of Dyson, a British company specializing in household appliances. It examines Dyson's market positioning, competitive landscape, and strategic approach to advertising. The report delves into the macro-environmental factors affecting Dyson using the PESTLE model, including political, economic, social, technological, legal, and environmental aspects. It analyzes the impact of government policies, economic conditions, changing consumer behaviors (especially in the context of the COVID-19 pandemic), technological advancements, legal compliance, and environmental sustainability on Dyson's operations and market performance. The report also includes references to academic research that supports the analysis.

DYSON

INTRODUCTION
 Dyson Limited is a British era
agency set up within side the
United Kingdom via way of
means of James Dyson in
1991. It designs and
manufactures family home
equipment which includes
vacuum cleaners, air purifiers,
hand dryers, bladeless fans,
heaters, hair dryers, and lights.

The market
 Instead of advertising their merchandise to girls alone, Dyson
virtually caught to advertising its home equipment to human beings
excited via way of means of new technology. Of route it's miles to
the brand's credit score that the product high-satisfactory spoke for
itself.
 Dyson competition encompass Hoover, Dematic, Business.com,
Electrolux and iRobot
 Via way of means of beating Dyson, which as soon as boasted a
marketplace percentage of greater than eighty percent. LG
Electronics' offline percentage is thought to be near 50 percent.

Impact of macro environment
PESTLE model describes a framework of macro-environmental elements used within
side the environmental scanning element of strategic management.
 Political: Government policies can effect how the commercial enterprise operates
and the fee of manufacturing as they ought to be compliant with every relevant
policies. Political instability and terrorism attention and the way to mitigate the risk.
Tariffs with the aid of using the nations boom expenses and have an effect on sales.
 Economic: Enhance in interest charges and inflation will boom the value of
manufacturing and income price. Covid pandemic led to human beings dropping the
roles might not able a position find the money for shopping for the dyson products.
 Sociological: Covid pandemic has modified international purchaser cleansing
behaviors growing the want for air purifiers and cleanliness.

Continue
 Technology: Dyson company’s technologies could be more mature
as well become more superseded. Artificial intelligence may be
change path that clean or product goods.
 Legal: Ethical based sourcing laws are ensuring compliance
throughout the supply chain. Patent law or each new product and
invention of the Dyson company should be more patented
 Environment: Policies based on the environment and
changing the world views on sustainability as well climate change.

CONCLUSION
 It is concluded the above report, company have high rate of reaching
rate in market with the loyal customers. Macro environment helps to
company in analyse the external factors so that they can operate
business in different locations.
 Also examine the different factors that are affected by the Covid
pandemic.

REFERENCES
 David, M. and Stephens Griffin, N., 2021. Mediating a Global Capitalist,
Speciesist Moral Vacuum: How Two Escaped Pigs disrupted Dyson Appliances’
State of Nature. Journal for Critical Animal Studies, 18(1), pp.73-99.
 Joshi, P., Tyagi, R.K. and Agarwal, K.M., 2021. Technological resources for
fighting COVID-19 pandemic health issues. Journal of Industrial Integration and
Management, 6(02), pp.271-285.
 Kim, D. and Kim, J., 2021. Is innovation design-or technology-driven? Citation as
a measure of innovation pollination. World Patent Information, 64, p.102010.

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