Report on Managing & Developing Innovation & Creativity at Dyson

This report provides an overview of managing and developing innovation and creativity within Dyson, a British technology company. It examines the company's background, its use of models like SWOT and PESTLE analysis for assessing internal and external environments, and the application of the BCG matrix. The report also discusses methodologies for enhancing company actions, including Six Sigma and Design Thinking, and emphasizes a global creativity management approach. It highlights the importance of building and executing a solution strategy, conducting creativity audits, and offers recommendations for improving Dyson's competitiveness and brand integration. The conclusion underscores the need for implementing various policies and theories to further develop the company's overall performance. Desklib provides access to this and similar solved assignments for students.

Managing & Developing
Innovation & Creativity

Table of Contents
• INTRODUCTION
• MAIN BODY
• Company overview -
• Models for examine the internal and external surroundings of the company -
• Pestle analysis -
• Equity matrix -
• Different methodologies to develop the total actions of the companies-
• Global creativity management methodology -
• Building a solution strategy which can be executed -
• Execution creativity audit methodology and giving suggestions -
• Recommendations -
• CONCLUSION
• References:

INTRODUCTION
Creativity assists the company to
being more accountable in the
market place and offer different
goods and services to the users .
Dyson is a British company which
gives electronic goods just as hair
dryer and many others (Shen,. and
Wang, , 2018,). The major gaol of
the business is to encourage the new
youth of technology. They give
quality goods to enrich the living
standard of different users.

Company overview
 Dyson is the international company which
deals in hair dryers and many other new
things the company was founded in 1991 at
Malmesbury, England . It gives electronic
household appliances like vacuum cleaner
and many others. Because of the ethical
activity the company has created answers
and added a competitive benefits in
comparison of others rivals.

Models for examine the internal and external
surroundings of the company -
Swot analysis -
• Strength
• Weakness
• Opportunity
• Threat

Pestle analysis
• Political
• Economical
• Social
• Technological
• Environmental
• Legal

Equity matrix -
BCG matrix is created by Boston
consulting units. It is strategic
framework which assist the company
to give the goods and services to the
users in an impressive ways.
 dogs and pets
 Cash cow
 Stars
 Question marks

Different methodologies to develop the total
actions of the companies-
It is the basic methodology in regards
to business actions through tools and
approaches via techniques and
rapprochements.
• Six sigma
• Agile
• Design thinking

Global creativity management methodology -
It is one of the most crucial approach which
assist the company to execute different
destructive modification in the company. Dyson
can give the users oriented goods which
complete their requirements and demands.
• determines goals and aims
• Conducting accurate research
• Aligning new policy on the basis of ability
• Improving contents
• Creating new ideas

Building a solution strategy
which can be executed
A resolution plan is a technique which
determines different issues and create impressive
solutions .
 specific
 Measurable
 Attainable
 Relevant
 Time bound

Execution creativity audit methodology and
giving suggestions -
Creativity audit methodology – it is navigation
which assist the company to secure different
issues which is breaking them to action
according their full capability.
 Assets and resources
 Trends and leadership
 Business structure

Recommendations -
• Dyson can develop the value of the goods to attain more
competitiveness . They will more incomes in the market by
resolving this issues.
• The company requires to manage imposed brand
integration in the market place by serving the quality goods
and services and achieving high users satisfaction.