Dyson's Marketing Mix: A Deep Dive into Product and Strategy

This report analyzes Dyson's marketing mix, focusing on the product, place, and promotion strategies employed by the company. The assignment begins by examining the unique features of Dyson's vacuum cleaners, such as the bagless cyclonic technology and high-quality design, and how these features contribute to the product's market positioning. It then explores the company's distribution strategy, including its research into the UK market and expansion into other countries. The report also discusses Dyson's pricing strategy, which involves setting a premium price point to reflect the quality and innovation of its products. Finally, it examines the company's promotional activities, including television advertisements that highlight the product's benefits and appeal to customers. This analysis provides a comprehensive overview of Dyson's marketing approach, highlighting how the company uses the marketing mix to reach its target audience and maintain a competitive edge.

Introduction to business studies
Introduction
Marketing Mix: A marketing mix focus on different areas and set of actions that utilise
by the business to promote product and its brand. Dyson Company apply marketing mix
to know the position, people and different segment of the market. It is essential strategy
of the business that helps to prepare marketing plan of the organisation that affect the
demand for the products that provided by the business. Through marketing mix
understand about the target market and grab information about the customer.
Product: Dyson manufacture of vacuum that was different from other
competitive companies due to first bag less cyclonic, good quality, durable,
light weighting, convenient to use and many others. The packaging of the
products make different and made it stands in the market.
Place: Dyson conduct the wide research about the UK market. After analysis
apply the modification in the product design and ready for the product
distribution. The company conducted activities in UK market as well as
other market such as America and 16 other countries.
Price: James Dyson is very clever so design the product very unique and
focus on the upright vacuum that set higher price of the product. They
believes that people wants to high quality of modern technologies so easily
buy the product in high range.
Promotion: To promote their products company use television adverts
where consist of modelling of the products and convince to customer for the
vacuum is best. Through the promotion shows that vacuum is able to fulfil
the expectations of the customers.
Marketing Mix