Dyson Marketing Plan: Presentation, Strategy, and Analysis

This document presents a marketing plan for Dyson, a company known for its innovative products. The plan outlines the company's approach to marketing its products, including vacuum cleaners and air purifiers. It details the target audience, which includes consumers interested in high-quality home appliances. The plan explores the marketing mix, the importance of a strong brand image, and the various communication channels used to reach the target market. It also includes a discussion of the company's approach to innovation and its use of technology to enhance its marketing efforts. Furthermore, the plan provides insight into how Dyson measures the success of its marketing campaigns and the key performance indicators (KPIs) that are used to evaluate the effectiveness of the marketing strategies. The document also examines the steps taken in creating a marketing plan, including the development of a marketing strategy. The marketing plan concludes with a summary of the key points and findings, along with recommendations for future marketing activities.

Group presentation of market communication
Marketing communication
plan for Dyson

Table of contents
 Introduction
 Company Overview
 Marketing mix roles and elements
 Marketing communication plan
 Target market and audience identification
 Determining USP’s and customer pain points
 Choosing relevant marketing channels
 Setting objectives and measurement frameworks
 Conclusion
 References

Introduction
 In the modern business landscape, the
ease to do business has become
significantly easier but at the same
time the difficulty to deal with the
outside environment has become very
difficult due to the number of
disruptions becoming more
unpredictable.

Company Overview
 Dyson is a private limited company
which was founded by James Dyson
and it is a UK based company and it
was established in 1991 with its
headquarters being in Sentosa and it
deals with electronic products like air
purifiers, hand dryer, heaters, lights

Marketing mix roles and elements
 Marketing is an activity in which the
company promotes the buying and
selling of their products and services
and it also includes marketing
communication mix which means the
organisation gives the information and
convinces the consumers about their
products and services which is offered
to them (John and De'Villiers, 2020).

Marketing communication plan
 Dyson is one of the most advanced
electronic goods manufacturer on the
planet and it has done so with the
help of extremely disruptive style of
innovation coupled with the capacity
to undertake high quality integrated
marketing communications
campaigns which can only be done
through robust planning.

Target market and audience identification
 The new laser fitted vacuum cleaner
product range coupled with the
advanced room air purifier both
belong to the home appliances
industry and the main target market
of the company is home electronics

Determining USP’s and customer pain
points
 In order to generate a
communications plan, it is very
important to determine the exact
utility that the product is having
which can then be matched with both
the suitable channels of marketing
and the target customer’s pain points.

Choosing relevant marketing channels
V15 Detect – The bulk of the market
communication of this product will
happen via advertisement wherein its
utility and the way the laser deep cleans
effortlessly will be highlighted to
position it as the best vacuum cleaner in
the market.

Setting objectives and measurement
frameworks
 This final step of the marketing
communications plan will include
formation of key KPI’s such as
website traffic, recorded sales, initial
customer response to setup regulatory
frameworks for the plan.

Conclusion
 The above presentation went into detail regarding the complex stages and steps which are involved
in the production of a marketing communications plans for the sake of communicating about new
products to the company’s market audience.

References
 Arismen, A. and Sjaaf, A.C., 2019, August. THE BUSINESS STRATEGIC PLAN FOR
RSD KOLONEL ABUNDJANI BANGKO YEAR 2019–2023. In Proceedings of the
International Conference on Applied Science and Health (No. 4, pp. 701-714).
 John, S.P. and De'Villiers, R., 2020. Elaboration of marketing communication through
visual media: An empirical analysis. Journal of Retailing and Consumer Services, 54,
p.102052.
 Makhtar, N.A., and et.al., 2021. Business Plan: Medin Fragrance.