Dyson's Research, Innovation, and Development: A Business Report

Desklib provides solved assignments and past papers to help students succeed.

Research,
Innovation &
Development at
Dyson

Introduction
• Dyson Ltd was set up in the year 1993 for selling the
structured vacuum cleaners
• Planning is being enhanced in the context of
conventional vacuum cleaner for increasing the
organizational productivity
• Advancement of new models will remain continue by
the company

Problem
• The report depends upon the optional research
• The background of the company shows that it had
started its own technical firm in U.K.
• The defined problem includes that cleaner’s bag were
just collecting smaller dust particles and the suction is
lost when the bag is fully filled
• Evidence includes that bags need to collect dusts, yet
enabling air to go through by means of little pores, so
as to maintain flow of air and suction
• For the development of a unique and innovative
product, problems of reduced suction have been
identified

Benefits
• Development was being enhanced for attaining the
long term objectives
• Huge focus on research and innovation will lead the
organization to earn the maximum amount of
organizational profits
• Benefits to the government includes the payment of
taxes or duties paid by the company
• Future vision is being reflected by investing among
the activities of innovation
• Innovative products brought by the
company will facilitate comfort &
improve the quality of life

Strategic Response
• The driving factors behind the new structure include
the air filtration & cleaning a wide range of floor
surface
• Implemented methods include the identification of
potential markets, forming suitable strategies,
implementing practical solutions & evaluating
strategies for enhancing improvement
• Focusing on the growing healthcare sector,
considering asthmatic & allergenic patients &
innovating some other items are certain essential
recommendations for the company

Project option analysis
• Most effective method includes the Cost-
Effectiveness Analysis (CEA)
• Different project options include the Foundation and
establishment of SpaceX, being considered as the best
solution as a privately owned firm in space research
sector
• The only stakeholder of Dyson Ltd. is its founder,
James Dyson
• Key social impacts include the
reduction in technical complexities
& helped towards the saving of
environment

Project option analysis
• Environmental impacts include the saving of energy,
enhancing best efficiency with minimum requirement
of energy
• Economic impacts include the increasing rate of
inflation within the country, earning the higher
amount of benefits, etc.
• The concept of return on investment includes the
some essential concepts including the NPV, internal
rate of return & payback period
• Certain level of risk is being involved related to the
budget expenditure, legal compliance, consumers’
expectations & further scopes.

Details of recommended
solution
• The advanced technology & mechanism has lead
towards the sensitive problem
• The model of economic changes has impacted the
company related to the short-termism of the money
related markets
• Essential management practices have also been
followed by Dyson Ltd. for enhancing innovation,
facing risks & also for energizing potential
advancement

Conclusion
• Various different social, environmental as well as the
economic impacts have been analyzed in relation to
the concept of innovation & research
• Different problems have also been demonstrated
along with the favorable benefits to the company,
government as well as the people using the vacuum
cleaners
• Strategic responses have also been analyzed
effectively & efficiently

References
• Golecki, M.J. and Tereszkiewicz, P., 2018. Consumer
Protection in Energy Markets: Selected Insights from
Behavioural Law and Economics and Regulatory Practice.
In Energy Law and Economics (pp. 253-271). Springer,
Cham.
• Mcluckie, P.A., Genn, S.L. and Crouch, J.W., Dyson
Technology Ltd, 2016. Vacuum cleaner. U.S. Patent
9,427,124.
• Sharpley, R.J., Day, M.P. and Rees-jones, G.G., Dyson
Technology Ltd, 2017. Vacuum cleaner having a filter
assembly. U.S. Patent Application 15/464,718.
• Day, G.S. and Shea, G.P., 2019. Grow Faster by Changing
Your Innovation Narrative. MIT Sloan Management
Review, 60(2), pp.1-9.