Business Plan: A Social Enterprise for Healthcare (DYU)

This report outlines a comprehensive business plan for DYU Healthcare, a social enterprise established in Manchester, UK, with the primary aim of providing quality healthcare services to individuals suffering from mental and physical illnesses. The plan details the business idea, emphasizing the provision of services by medical practitioners and the introduction of non-emergency ambulance services. It employs the business canvas model to analyze key partnerships, activities, resources, and cost structures. The report highlights the beneficiaries of the enterprise, including consumers and the elderly, and emphasizes the value propositions of cost-effectiveness, quality services, and personalized attention from medical professionals. It also covers deployment strategies, customer relationships, and mission achievement, emphasizing the goal of becoming a leading healthcare provider. The report concludes by summarizing the key elements of the business plan and its potential impact on the community.

BUSINESS PLAN FOR A START UP
SOCIAL ENTERPRISE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Business idea / Overview.............................................................................................................1
Aim and Objectives.....................................................................................................................1
MAIN BODY..................................................................................................................................2
Business canvas model................................................................................................................2
Beneficiaries................................................................................................................................3
Value propositions.......................................................................................................................4
Deployment/ channel...................................................................................................................5
Buy-in/ support (customer relationship)......................................................................................5
Mission achievement...................................................................................................................5
Key partnership............................................................................................................................6
Key activities...............................................................................................................................7
Key resources...............................................................................................................................8
Mission cost/ budget....................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Initiating a business requires effective planning and observation of the market environment
which in turn will be effective and useful to create the adequate understanding regarding the
operations. However, social enterprises are based on serving the quality services among society
with a motive to earn profits of revenue through such operations. In the present report, there will
be business plan related with setting up a social enterprise named DYU healthcare unit in
Manchester, UK. Motive behind such launch is for facilitating the quality services to the patients
which are suffering from mental and physical illness. The operations of firm will be discussed
under influences of business canvas model.
Business idea / Overview
DYU healthcare unit is basically based on serving the best quality services among the
society which will be relevant with delivering the best services to physically and mentally ill
people. There will be appointment of various medical practitioner which will serve the services
with proper commitment and loyalty (Watson, McGowan and Cunningham, 2018). Improving
the health of patients which are suffering from depression, dementia, diabetes, obesity and
mental illness with the help of best services. Along with this it has been planned by the
professionals that they would bring a non-emergency ambulance services to give a better medical
check-up, timely medicines based on the illness.
Aim and Objectives
Aim: “To bring the best quality services in cure with mental and physical health”
Objectives:
 To investigate the issues which are affecting an individual’s health
 To facilitate the mental and physical relief to patients
 To bring the cost-effective healthcare treatment and best medication facilities
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Mission
The mission of DYU Healthcare unit for becoming identifies and more popular in the
market in respect with retaining the best market share. The target consumers for this business are
mainly people more than 40 years of age. Another approach of this business is for bringing the
cost effective and best quality services to patients as per challenging the rivalries.
MAIN BODY
Business canvas model
Canvas model in the context of DYU healthcare unit is enumerated below:
1. Key partners
 Medical practitioners
 Doctors
 Nurses
 Supporting staff
 Suppliers of drugs
Non-emergency ambulance crew
2. Key activities
 Non-emergency ambulance services
 Free check-up
 Cost-effective medication
 Psychotherapy
 Physiotherapy
 Daily Exercise
3. Value proposition
 Cost effectiveness
 Quality services
 Proper attention from medical practitioners
 Convenient for old age patients in terms of medical check-up and medication (Business
Canvas Model, 2018).
4. Customer relationship
 Keeping records of consumers in the books
 Proper record of their health issues and medication to cure with that.
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 Communicating them timely for analysing their requirements
 Taking their feedbacks
5. Customer segmentations
 All age group people but mainly old age
 People suffering from obesity, dementia, diabetes, Physically and mentally ill patients
6. Key resources
 Drugs
 Machineries
 Equipment
 Medical practitioners
 Nursing staff
 Supporting staff
7. Channels
 Service in the health care unit
 Operating the non-emergency ambulance services
 Telephonic consultancy
8. Cost structure
 Patients will be charged on the yearly, monthly, weekly, daily membership in non-emergency
ambulance services.
 Cost-effective medication would be appropriate in reflecting the adequate care and facilities.
9. Revenue streams
 People will be beneficiary to have the cost effective medical help which will be effective
obtaining the best medication.
 Non-emergency ambulance services will be a new concept in delivering the best medical
services.
On the basis of above present business canvas model for DYU Healthcare unit on which
there have been various elements which have been discussed (Kimsey-House and et.al., 2018).
Thus, to operate the best services in the social enterprise on which there will effective analysis
on this model. Thus, it can be evaluated as per the below listed factors such as:
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Beneficiaries
As per the operational practices of DYU healthcare unit on which there will be various
number of beneficiaries which would have advantages through such services. Thus, which will
be analysed as:
Consumers: These are the main stakeholder to the social enterprise as they relay on the
services offered by the healthcare unit as well as charges levied on the level of services taken by
them. It has been required by the medical professionals that they could create the best
relationship among the patients on the basis of analysing the desired satisfaction and reliefs to
the health issues. Moreover, such technique will be effective in analysing their basic needs and
bringing them the best Medicare help (O’Donnell and Dahl-Popolizio, 2018). People who have
age more than 40 years will have benefits in terms of having better transportation to the
healthcare units, regular check-ups, proper medication etc. However, these are the operational
practices which will be effective in terms of overcoming the health issues.
Value propositions
There have been various operational practices through which DYU healthcare unit can have
better revenue and business growth. However, there have been several factors which are to be
ascertained to have effective analysis over the business scenario of this healthcare unit.
 Cost effectiveness: It has been estimated that the cost effectiveness of the business services
which are being delivered to the medical practitioner will be helpful in fetching the targeted
aims before deadline (Heo, Kang and Kim, 2018). The charges based on medical check-up,
non-emergency ambulance services as well as medication will be under the budgetary
requirement of the consumers. Thus, people belongs to low income group will be beneficial
in respect with taking advantages of the better health care facilities. They will be charged
according to services and medication obtained by patients for the better health.
 Quality services: In consideration with the best medical facilities and operational practices
which are being awarded by the Medicare practitioner are responsible in delivering the
satisfactory services among the patients (Bell and Bell, 2018). There will be requirement of
checking their health issues, barriers and various obstacles which are affecting them in
making adequate analysis over the market conditions. Therefore, for obtaining the public
community mission DYU healthcare unit has to bring better training and development
practices among the employee.
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 Proper attention from medical practitioners: In most of health care units the patient would
not be given enough time and attention on which practitioner would not become able to
analyse their needs and wants based on their issues (Ritter and Lettl, 2018). Thus, considering
the such issues on which it can be said that, there is must be proper guidelines which would
bring information among the parties which are involved in the practices that, how they would
treat a person with mental or physical illness.
 Convenient for old age patients: The business has been approached towards bringing the
best convenience among the consumers. Thus, old aged people have been targeted as the
potential consumers to the business on which making them satisfy are the prime requirements
(Varela-Candamio, Calvo and Novo-Corti, 2018). As per considering the operations of non-
emergency ambulance services which will be adequate with respect to manage the
operational practices and making adequate determination of the operational goals. Patients
will bring the services as their door steps, they will be transported from home to healthcare
unit to have free medical check-up, medicines will be given to them as per the records.
Deployment/ channel
There will be delivery the quality services by DYU healthcare unit at their units and with
the help of non-emergency ambulance services. Thus, this will be the best technique with respect
to bring the adequate care and services among the consumers (Watson, McGowan and
Cunningham, 2018). Along with this, there will be telephonic consultancy with the patients to
resolve their small health issues or medication regarding the problems. In addition, it has been
considered by medical practitioners that they will help consumer for overcoming with the
operational challenges.
Buy-in/ support (customer relationship)
DYU healthcare unit have been approached towards having the effective interactions with
the clients with the help of previous records-based ion health issues and medication awarded to
them. There will be telephonic communication with the clients to make them aware with the
timely check-ups as well as improved Medicare facilities (Kimsey-House and et.al., 2018). To
sustain the growth of organisation on which it is required that the professionals must be
committed in relation with satisfying the consumers with medical support.
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Mission achievement
It has been estimated by the professionals at DYU healthcare unit that there will be growth
in the upcoming period. Thu, the concept of operating the non-emergncy ambulance services are
currently a unique concept. Due to convenience of such services people are obliged to take
advantages of this services with proper efforts (O’Donnell and Dahl-Popolizio, 2018). To
become the most popular and unique business operator on which making such qualitative effort’s
will be adequate with reference to mitigate the challenges based on higher competition. It has
been aimed by this social enterprise that they would have adequate revenue generation as well as
effective ascertainment of the operations.
It will be the effective techniques which in turn will be adequate in creating the value to
the society in the upcoming period. There have been impact of social enterprise which are in
order to improve the life style, mental and physical health of people.
Key partnership
In accordance with the operating aspects of the business on which there have been various
beneficiaries to this business concept. DYU Healthcare unit have various stakeholders associated
with the operational practices such as:
Medical practitioners: It includes the people which are serving the services among
consumers with proper commitment to their practices on which it includes doctors, nurses and
supporting staffs (Heo, Kang and Kim, 2018). It has been aimed by DYU healthcare unit that
they would appoint the qualified, skilled and trained practitioner who would deliver the best
quality services among the clients. Analysing their needs and bringing them the satisfactory
services will be effective in improving their moral for better health increment.
Doctors: There have been appointment of qualified and skilled doctors which includes,
neurologist, psychotherapist, physiotherapist, dieticians etc. Thus, they have been well trained in
a manner that they could easily analyse the wants and requirement of the clients (Bell and Bell,
2018). To analyse them, their issues and delivering the best medical services which improves
their health. The commitment and loyalty of doctors will be effective in developing the market
image for DYU healthcare unit.
Nurses: There will be support through the nursing staff which would help the business in
generating the best service reviews. These are the individuals which are directly connected with
patients (Ritter and Lettl, 2018). They have been trained to analyse the issues, behaving friendly
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among the patients as well as supporting them to have better recovery form the mental and
physical illness. Along with this, they have to keep the record of the patents based on their time
for food, diet, medication as well as exercise.
Supporting staff: The duties which have been communicated to them is based on
transporting the consumer from one location to another wit proper care. The cleaning, food
services and exercise. Training will be given to the employees with respect to behave friendly
among patients and bringing them effective care.
Suppliers of drugs: These are the individual which are associated with the job role of
delivering the drugs and medicines in the unit. DYU healthcare unit professionals are required to
have effective contacts and relationship with drug suppliers as well as pharmaceutical industries
(Varela-Candamio, Calvo and Novo-Corti, 2018). However, as per improving the bargaining
power of the business will be increased as if they will have large number of suppliers. Moreover,
dealing and taking the best quality of medicines to bring the effective care to the patients are the
prime requirement in the social enterprise for better growth.
Non-emergency ambulance crew: There will be influences of doctor, nurse, driver and a
supporting staff which would bring the daily medication, check-ups, health advices as well as
dietary plan to patients at their door steps (Watson, McGowan and Cunningham, 2018). Thus,
this ambulance services will be effective in transporting the patient from their home to the
Medicare unit in reference with bringing them better healthcare services.
Key activities
As per analysing the operational practices of DYU healthcare unit there are various
activities which were being considered by the professional to facilitate among patients
Non-emergency ambulance services: These are the most valuable, convenient as well as
cost effective technique which in turn will be effective in improving the health practices for the
employees (Kimsey-House and et.al., 2018). The ambulances will be fully equipped with all
required machineries, equipment and gadgets which will help in the treatment services to
patients.
Free check-up: This has been approached by professionals that they will bring free check-
up facilities among the consumers as this will be adequate to improve the health and life style in
society (O’Donnell and Dahl-Popolizio, 2018). It will be a helpful approach towards the
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consumer who belongs to the low-income group would have better services that would impacts
on increasing their health.
Cost-effective medication: there will be contacts with the various suppliers with the
motive to have effective bargaining power (Heo, Kang and Kim, 2018). Thus, due to such
approach there will be cost-effective medication facilities provides mong the individual to
improve their health.
Psychotherapy: It will be beneficiary to the people who are suffering from the mental
illness such as depression, dementia etc. Thus, there will be appointment of the qualified and
skilled psychotherapists to bring best mental relief among patients (Bell and Bell, 2018).
Physiotherapy: Mostly old aged people are suffering from various pains of joints, muscles
etc. to bring them better relief there will be services relevant with physiotherapy (Ritter and
Lettl, 2018).
Daily Exercise: This, the technique through which an individual could become able to
improve their immunity, stamina and health (Varela-Candamio, Calvo and Novo-Corti, 2018).
Daily exercise will be facilitated by DYU healthcare unit with the medium of yoga as well as
relevant exercise.
Key resources
To bring the adequate care and facilities which will be effective in managing operations
and performing the operational duties with the medium of Drugs, Machineries, Equipment and
Medical practitioners (Watson, McGowan and Cunningham, 2018). However, it will be effective
method that will result in adequate operational care and administration.
Mission cost/ budget
It has been estimated by the professionals of DYU healthcare unit that there will be
requirement of £500,000 for initiating the business operations. However, it will be adequate and
effective with reference to overcome with the challenges and operational motives of the business.
The investment plan of the professionals will be adequate in accordance with meeting the cost
requirements (Kimsey-House and et.al., 2018). There will be requirement of funds in purchasing
machineries, drugs, equipment as well as various productive growth to overcome with several
challenges.
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It has been estimated that the non-emergency ambulance services will be very beneficiary
approach to the healthcare unit which in turn will be adequate and effective in leading the market
to bring the convenience among the patients.
CONCLUSION
On the basis of above report, it can be said that, DYU healthcare unit will have a unique
identity in the market which in turn will be valuable to retain higher profits from market. There
had been presentation of business canvas model on which a brief description regarding the
resources, activities, partners, value added services etc. were discussed. Moreover, the approach
of non-emergency ambulance services will be effective for the growth and profitability.
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REFERENCES
Books and Journals
Bell, H. and Bell, R., 2018. Applying enterprise: active learning environments for business
Higher National Diploma students. Journal of Further and Higher Education. 42(5).
pp.649-661.
O’Donnell, R. and Dahl-Popolizio, S., 2018. Business Entrepreneurship: The Integrated
Behavioral Health Business Plan. In Training to Deliver Integrated Care (pp. 143-159).
Springer, Cham.
Ritter, T. and Lettl, C., 2018. The wider implications of business-model research. Long Range
Planning. 51(1). pp.1-8.
Kimsey-House, H. and et.al., 2018. Co-active coaching: Changing business, transforming lives.
Hachette UK.
Varela-Candamio, L., Calvo, N. and Novo-Corti, I., 2018. The role of public subsidies for
efficiency and environmental adaptation of farming: A multi-layered business model
based on functional foods and rural women. Journal of Cleaner Production. 183. pp.555-
565.
Watson, K., McGowan, P. and Cunningham, J. A., 2018. An exploration of the Business Plan
Competition as a methodology for effective nascent entrepreneurial
learning. International Journal of Entrepreneurial Behavior & Research. 24(1). pp.121-
146.
Heo, Y., Kang, J. and Kim, K., 2018, June. Strengthening Business Plan via the Market-Oriented
Information Infrastructure. In ISPIM Innovation Symposium (pp. 1-21). The International
Society for Professional Innovation Management (ISPIM).
Online
Business Canvas Model. 2018. [Online]. Available through :<
https://www.alexandercowan.com/business-model-canvas-templates/ >.
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