This report delves into the application of Artificial Intelligence (AI) within e-business, specifically focusing on eBay Australia. It explores how AI is transforming e-commerce by enhancing sales goal achievement, product content management, and customer service. The report highlights the importance of AI in e-commerce business survival, examining functionalities like personalized recommendations and voice assistance. It provides a literature review that supports the use of AI in e-commerce, and analyzes the benefits of AI implementation within eBay's platform. The report covers topics such as how AI improves visual search engines, personalizes recommendations, and provides voice assistance to improve the customer experience. The report concludes with a summary of the advantages of AI in the e-commerce business model.
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