This report provides an in-depth analysis of Amazon Australia's e-business applications, focusing on its current operations and the critical role of artificial intelligence (AI) for business survival. The report highlights the importance of AI, including machine learning and deep learning, in enhancing customer experience, driving sales, and streamlining operations. It details how Amazon Australia utilizes AI for data analysis, pattern recognition, and personalized customer interactions, such as the implementation of Amazon Prime and the use of chatbots. Furthermore, the report outlines the benefits of AI in e-commerce, such as faster implementation, actionable insights, and the ability to retarget potential customers. The report concludes with recommendations for Amazon Australia to further leverage AI for continuous improvement and competitive advantage. The report emphasizes the Flywheel strategy employed by Amazon for innovation and knowledge dissemination throughout the organization, showing how the innovation in one area of the organization benefits the others.
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