E-Business System Report: E-commerce Strategies and Marketing Analysis

This report analyzes the key components of an e-business system, covering the building of an e-commerce presence, security and payment systems, business strategies, and marketing and advertising. The report begins with an examination of how to establish an e-commerce presence, including mission statements, target audiences, timelines, and budgets. It then explores the importance of security, payment systems, and the mitigation of cyber threats. Furthermore, the report delves into various business strategies such as value proposition, revenue models, market analysis, and competitive advantages. Finally, it provides insights into e-commerce marketing and advertising techniques. The report is based on lectures from weeks 3 to 6, and references relevant academic research to support its findings, helping students understand the critical aspects of e-business development and management.

Running head: E-BUSINESS SYSTEM
E-Business System
[Name of the Student]
[Name of the University]
[Author note]

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Week-3: Building an e-commerce Presence:
The main components of week 3 mainly includes the clear understanding about the
process by which an e-commerce presence can be built. The main outcomes of this week mainly
includes the clear understanding about the various process which are mainly associated with the
presence of e-commerce. The main constituents of the class discussion mainly includes the
various objectives of the Financial Times which are involved in the designing of the online
presence and the considerations which are associated with it. For the purpose of creating the e-
commerce presence in a successful way, it becomes very much essential to see that all the ideas
and the visions includes a statement of the mission along with the target audience, time line
development and also a preliminary budget as well (Laudon & Traver, 2013). By estimating all
the factors in a proper way it becomes very much easy to create the successful e-commerce
presence. The lectures provided in this week has help in understanding the importance of the e-
commerce in the business world and besides this it is also understandable that the presence of the
web is not enough. In order to ensure the success of the business it is very much essential to have
an online business. Besides this there exists some crucial aspects regarding the building up of an
e-commerce presence which need to be kept in mind. The idea of the e-commerce presence
would not only be helping the growth of eth business but this would also be helping in doing a
SWOT analysis for the purpose of understanding the various kind of strengths as well as the
weakness which are present in the idea (Chen et al., 2013). Along with this it is also very much
important to understand the cost consideration. The e-commerce presence is also associated with
indicating the fact that the setting up of a website would be acting as a key factor for the purpose
of reaching out to the customers. Additionally the development of the website and going live
with the website would be including a proper milestone and timeline for the project. The process

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of setting up the e-commerce presence there is a need of considering certain factors and this
mainly includes the management, hardware architecture, software and the designing needs.
Along with there is also a need of considering the telecommunication as well as the human
resources which are to be considered for the purpose of ensuring the success of the project. There
is also a need of proper planning while having an e-commerce presence. Different type of phases
are included in the process of successful implementation of the e-commerce presence and this
mainly includes the system analysis, system planning and system design, building of system,
testing and implementation. The lecture provided in this week helps in understanding the
importance of proper planning which are involved in the process of developing an e-commerce
presence in the form of a website for the business. It must be seen the development of the
website is done in a proper way (Lu, Fan & Zhou, 2016). For doing this proper choice of the
development of the website should be done. The discussion in the class also helps in
understanding the values played by the weedly offers in small business. This creation initially
helps in understanding the creation of the website as well as the e-commerce presence in an easy
way. This is also associated with adding value to the business. Once the development is
completed testing needs to be done which is very essential.
References:
Chen, Y. Y., Lai, F. W., Goh, K. N., & Daud, S. C. (2013, January). The effect of integrating
social plugins into e-commerce website: a study on online consumer behaviour.
In Proceedings of the 7th international conference on ubiquitous information
management and communication (p. 56). ACM.
Laudon, K. C., & Traver, C. G. (2013). E-commerce. Pearson.

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Lu, B., Fan, W., & Zhou, M. (2016). Social presence, trust, and social commerce purchase
intention: An empirical research. Computers in Human Behavior, 56, 225-237.
Week 4: Success and Payment system of E-Commerce:
Once the creation of the e-commerce presence is completed it becomes very much
important to evaluate and ensure the security and the payment system of the e-commerce
presence. Detailed understanding about the security and the payment system has become very
easy after the lectures which has been provided in week 4. The lectures also provided a detailed
idea aout the scope of the e-commerce crime which is associated with the security of the e-
commerce website. Besides this the lecture also provided a detailed information about the key
security threats which is associated with the environment of e-commerce (Slade, Williams &
Dwivedi, 2013). All this security risks can be mitigated in a proper way by making use of the
appropriate technology. The area of concern mainly includes the various type of policies,
procedures and the proper maintenance of the e-commerce payment system. The areas which are
more prone to the different security risks mainly includes the electronic billing and the payment
systems. So it becomes very much essential to concentrate upon this fields. The class also
provides a brief discussion regarding the difference that exists between the cybercrime and
hacking (Gangeshwer, 2013). This knowledge is very much essential in order to understand the
various security risks while creating the e-commerce presence. The rate of cybercrime has
increased at a rapid rate so it becomes very much essential to have a clear understanding about
the various security risks which are associated with the e-commerce website. According to the
survey done in the year of 2016 states that the average cost of the data breach to the US
corporations was almost $4 million. Due to this reason it has become very much essential to have
a security of high level in the e-commerce website and this is to be done by making use of the

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various new innovative technologies and the various policies and procedures which are mainly
associated with the various industrial standards and laws (Turban et al., 2017). There exists some
other factors which are needed for the purpose of developing a secure website and this mainly
includes the cost of the security and the various loss which are related to the project. The main
vulnerabilities exists in the communication pipelines, clients and the servers. Another risk related
to the security includes the presence or the infusion of the various malicious code in the program
and this might include the viruses or the worm and many more. The programs which are
unwanted in the development process might include the adware, spyware and many more, this
are responsible for making the website much more vulnerable. Other risks might include the
phishing which is illegal attempt of the third parties to obtain various type of confidential
information (Zhou, 2013). Along with this thee exists hacking, cyber vandalism and hacktivism
and many more. This breaches might be responsible for the loss of data, identity fraud and data
theft. The learning of this week also includes other security risks like the spoofing, pharming and
spam websites.
References:
Gangeshwer, D. K. (2013). E-commerce or Internet Marketing: A business Review from Indian
context. International Journal of u-and e-Service, Science and Technology, 6(6), 187-
194.
Slade, E. L., Williams, M. D., & Dwivedi, Y. K. (2013). Mobile payment adoption:
Classification and review of the extant literature. The Marketing Review, 13(2), 167-190.
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2017). Electronic
Commerce 2018: A Managerial and Social Networks Perspective. Springer.

5E-BUSINESS SYSTEM
Zhou, T. (2013). An empirical examination of continuance intention of mobile payment
services. Decision Support Systems, 54(2), 1085-1091.

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Week 5: Business Strategies of E-Commerce:
The learnings of this week has been helping in better understanding of the various
business strategies associated with the use of e-commerce. The main things which are included
in the proper business models are business model, business plan and the business model for e-
commerce. The major elements included in the business model are value proposition, revenue
model, market opportunity, competitive environment, competitive advantage, market strategy,
organizational development and the management team. The value proposition is associated with
addressing the most significant question which is “Why should the customer buy from the
organization?”. The success of this can be achieve by personalization and customization of the
website in accordance to the needs of the customers (Solaymani, Sohaili & Yazdinejad, 2012).
The discussion in the class has been further associated with providing an overview along with
the insight of the foursquare which also includes the revenue model that is used by the
Foursquare. Besides this the privacy issues and the concerns which are associated with the
“location based mobile service has also been discussed. In order to generate the successful
presence of e-commerce, the understanding about the size of the market and the particular
organization which is intended to be served is very much essential (Galliers & Leidner, 2014).
Proper evaluation of the competitive environment is one of the essential business strategy and
this is essential for the purpose of investigating the size and the number of the competitors who
are responsible for influencing the business. Besides this there is an essential need of analyzing
the competitor’s market share so as to develop the proper business strategy. The knowledge
about the price of the goods of the competitors is very much essential in order to understand the
requirements. The competitive environment associated with the business has been greatly
influenced by the size and number of the competitors who are active. There is also a need of

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analyzing the competitive advantage of the business organization for the purpose of
understanding the strength of the organization. By having a proper knowledge about the strength
and the weakness of the organization would be helping in the process of designing the business
strategy in a particular way (Galliers & Leidner, 2014). The lecture provided in this week has
helped in providing a proper idea about the organizational development and this acts as an
integral business strategy. Besides this a strong management system is very much essential for
helping eth business model to work in a proper way. The lecture has been associated with
providing a proper insight and overview on the business along with the importance of the Crowd
funding for the purpose of designing strategies for eth business in an organization. For the
purpose of designing and establishing the e-presence in an organization there is a need of
establishing the B2B model or provider for the contents. The value provided by the IoT or
Internet of Things to the business along with the IoT impacts over the content industry have been
provided in the lecture of this week (Solaymani, Sohaili & Yazdinejad, 2012). The Business to
Customer or B2C business model has been associated with the revenue models along with the
variations which are very much required for the purpose of designing the business models. Along
with this the different characteristics of the B2B model has to be considered for the purpose of
creating the e-presence. The organizations responsibility includes the determining of the
appropriate type of e-commerce website that the organization would be needing for the purpose
of increasing the number of customers. Despite of this the business strategies should also be
considering the various disruptive technologies along with the disruptions which are related to
the usage and development of such type of websites.
References:

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Galliers, R. D., & Leidner, D. E. (Eds.). (2014). Strategic information management: challenges
and strategies in managing information systems. Routledge.
Solaymani, S., Sohaili, K., & Yazdinejad, E. A. (2012). Adoption and use of e-commerce in
SMEs. Electronic Commerce Research, 12(3), 249-263.

9E-BUSINESS SYSTEM
Week 6: Marketing and Advertising of the E-Commerce:
In this week an overview about the marketing and the advertising related to the e-
commerce has been provided. Once the proper commercial website is established for the
organization then it becomes very much essential to do advertising for the purpose of reaching
out the customers. In this week a clear idea was provided regarding the importance of the
audience of the internet in order to establish a proper e-presence. A leading role is played by the
advertisement while establishing and do marketing of the brand value of an organization. Besides
this there exists more advantage of the mobile ads than the traditional ads (Gangeshwer, 2013).
Along with the advantages there also exists certain risks as well. The online advertisement is
associated with providing a greater reach for the audience and this acts as a growth associated
with the advancement of the technology. For this reason majority of the houses across all around
the world along with the US has been provided with the facility of broadband access. So it can be
stated that online advertisement can be used for reaching out to a wide range of audience than the
traditional advertisements. Besides this the households which are not having any type of
broadband access has an option for the purpose of accessing the internet by making use of the
mobile or any other location like the cyber café (Ellis-Chadwick & Doherty, 2012). The internet
or the advertisement has been associated with providing a platform in order to promote a specific
organization. For successful advertisement there is one key requirement and this includes the
proper studying of eth behavior of the organization. This would be helping in the creation of a
targeted audience. Besides this the online profiles of the consumers can also be researched for
eth purpose of developing the targeted audience. According to the researchers there exists certain
stages which are associated with the process of making customer decisions. Awareness of the
needs, searching of the information, evaluation of the alternatives, decisions regarding the actual

10E-BUSINESS SYSTEM
purchase and post purchase contact with the firm are all included in this. The online behaviors of
the customers’ needs to be analyzed for the purpose of understanding the online purchase
decisions made by the consumers. Along with the emergence of the technology it has been seen
that the online and the internet shoppers have been increased at a considerable rate. Besides this
it has also been seen that the online traffic has been influencing the offline shopping of the brand.
The lecture provided in this week has provided an overview about the important factors which
are responsible for shaping the decision of the purchase which re made online. The strategies and
the tools which are responsible for making the digital commerce advertisements mainly includes
accessing of the personalized contents and the websites and this should be made more
communal. Besides this there exists certain considerations which are mainly associated with the
marketing of the various goods in a proper way (Ellis-Chadwick & Doherty, 2012). Along with
this the various platforms needs to be integrated properly so as to do the marketing of the goods
or the e-presence of the organization in a way which is very much effective. The online
advertisement and online marketing is considered as a good strategy for targeting the digital
markets as well as the users in digital space. There exists certain challenges for the online
marketing and this includes the span, poor targets and many more this can differ the results of the
online marketing as well as the advertising.
References:
Ellis-Chadwick, F., & Doherty, N. F. (2012). Web advertising: The role of e-mail
marketing. Journal of Business Research, 65(6), 843-848.
Gangeshwer, D. K. (2013). E-commerce or Internet Marketing: A business Review from Indian
context. International Journal of u-and e-Service, Science and Technology, 6(6), 187-
194.

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Kourouthanassis, P. E., & Giaglis, G. M. (2012). Introduction to the special issue mobile
commerce: the past, present, and future of mobile commerce research. International
Journal of Electronic Commerce, 16(4), 5-18.