E-business Application Report: Environmental Scanning and Analysis

This report examines an e-business application, focusing on the importance of environmental scanning and its role in understanding both internal and external business environments. It highlights how environmental scanning aids in identifying business opportunities and constraints, and how it is crucial for developing business strategies. The report further explores macro-environmental factors, such as social, legal, economic, political, and technological factors, and their impact on website content and services. It provides examples of how these factors influence e-business operations, including advertising, taxation, government funding, and technological advancements like personalization. The report concludes by emphasizing the need for continuous analysis and adaptation to ensure the success and relevance of e-business applications.

Running head: E-BUSINESS APPLICATION
E-business Application
Name of the Student:
Name of the University:

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1. Importance of environmental scanning
 Environmental scanning is gathering of information from internal plus external business
environment and monitoring environment to recognize business opportunities and
constraints.
 It is essential at macro level for understanding new business constraints like legal as well
as technical (Aldehayyat 2015).
 It is necessary to responsive for client’s requirements as well as actions of competitors.
 For development of business organization, it is necessary for developing business
strategies assist in operating business.
 It is useful for analyzing factors affect future of the business organization.
 Environmental scanning is necessary to conduct entire business analysis and lead to
resource utilization.
2. Example of how the macro-environment factors drive content and services
provided by website
Following are list of the macro environmental factors such as:
Social factors:
 The website owners are taking benefit of customer types using internet by advertising
services draw concentration of special users of the internet (Jasiulewicz-Kaczmarek,
Saniuk and Nowicki 2017).
Legal factors:

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 Boost content of website as well as internet services
 For example, the website owners are paying tax to run the business.
 There is strict taxation laws will strengthen image of website content as well as internet
services.
Economic factors:
 The project funding is possible from the sources of the government.
 This factor can affect when there is increase in demand of price of internet services.
Political factors:
 This factor can affect, distribute as well as market the internet services.
 It can influence and affect performance of the business organization (Wirtz and Daiser
2017).
Technological factors:
 Incorporation of personalization
 Tackling of the technological problems

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References
Aldehayyat, J.S., 2015. Environmental scanning in business organisations: Empirical evidence
from a Middle Eastern country context. Management Research Review, 38(5), pp.459-481.
Jasiulewicz-Kaczmarek, M., Saniuk, A. and Nowicki, T., 2017. The maintenance management in
the macro-ergonomics context. In Advances in Social & Occupational Ergonomics(pp. 35-46).
Springer, Cham.
Wirtz, B. and Daiser, P., 2017. Business model innovation: An integrative conceptual
framework. Journal of Business Models, 5(1).