E-business Applications Project: CRM Software Implementation

This project explores the implementation of an E-CRM system for a fictitious enterprise, focusing on managing various business functions using CRM software. The project covers key aspects such as managing accounts, contacts, opportunities, and other crucial business processes. It includes an introduction to E-CRM, its benefits like financial solutions, business analysis, and customer service. The project details the functionalities of CRM software, including managing contacts, opportunities, meetings, leads, sales, procurements, workflows, marketing campaigns, and automation. It also touches upon CRM reviews, business intelligence, data analysis, and the role of IT in CRM. The document references various research papers to support the concepts and provides a comprehensive overview of CRM implementation and its impact on business growth and efficiency. The project aims to demonstrate the practical application of CRM software in managing an export-import business, using SuiteCRM, and includes a PowerPoint presentation with screenshots and a demonstration of the software's features.

E-CRM is the best solution
CUSTOMER RELATIONSHIP MANAGEMENT

• E-CRM has provided various services
to manage business functions of the
company, such as marketing, sales,
finance, and many others
• Data analysis is more easy with the
CRM software and techniques. In
addition, support and feedback
services are highly used in this
program.
INTRODUCTION OF E-CRM

• This software provides huge benefits
to the company in their business
growth. These are the services of
CRM, which areas:
• Documentation
• Email marketing
• Relationship management
• Follow-up and projects
• Sales calls
• Integration of emails
E-CRM BENEFITS

• This online software can improve the
working of various services, which
areas:
• Financial Solutions
• Business analysis
• Customer service
• Sales
• Marketing strategy
E-CRM SERVICES

MANAGE ACCOUNTS
• It can arrange and manage various information of a perosn and
their personal accounts (Shanks, and Bekmamedova, 2012).

MANAGE CONTACTS
• This software can provide more better way to manage number of contancts

MANAGE OPPORTUNITIES
• suiteCRM provides various opportunities to the company to enhance their
business

MANAGE MEETINGS
• It’s a better way to manage meetings in a proper way without any conflicts
(Nyadzayo, and Khajehzadeh, 2016).
• Manager can change data and time of the meetings and it will send to all the
related people at that time

MANAGE LEADS
• Leads can be manage in a proper way using this software as it provides full
monitoring on the whole system.

MANAGE SALES
• Admin can see all the reports based on the real-time that will provide better
decision-making (Payne, 2012).

MANAGE PROCUREMENTS
• Manager can think about procurement in better way. In addition, there are
some basic functions of this software, which are better in procurement

MANAGE WORKFLOW
• Work flow can manage properly with the help of suiteCRM.
Workflow is necesaory for the company as well (Ruivo, Oliveira,
and Mestre, 2017).