Analysis of B2B Business Models: Westpac and PWC Australia Websites

This report undertakes an analysis of two prominent websites, Westpac and PWC Australia, within the context of Business-to-Business (B2B) models and e-business fundamentals. The report begins by defining the B2B model, explaining its significance in transactions between organizations, supply chains, and communication. The analysis then delves into the websites of Westpac and PWC Australia, examining their features, search engine optimization, information content, and user experience. The report assesses aspects like website trust, legal considerations, accessibility, cultural considerations, product information, customization options, user experience, support channels, information access, clarity, navigation, feel and look, user community, web browser accessibility, payment procedures, and delivery options. The report aims to highlight the goals of each organization and their websites, comparing and contrasting their approaches to B2B e-business. The analysis concludes by identifying which website the author prefers, based on the evaluation and comparison of various factors. The report emphasizes the importance of B2B communication and its role in successful business planning, highlighting the significance of building relationships with clients.