Managing Across Borders: E-business, E-commerce Roles and Case Study

This report provides an in-depth analysis of e-business and e-commerce, exploring their roles in the contemporary business environment. The report defines e-business and e-commerce, highlighting their interconnectedness and evolution from traditional brick-and-mortar models. It emphasizes the impact of online platforms and digital marketing on business profitability, customer engagement, and global reach. A case study of Amazon is presented to illustrate the practical application of e-business strategies, including online marketplaces, digital marketing, customer relationship management, and product customization. The report also covers the benefits of e-business for consumers, providing opportunities for all companies to compete. The conclusion underscores the transformative effect of e-business and e-commerce on the business landscape, emphasizing the importance of technology adoption for achieving a competitive advantage. References from academic journals and books are included to support the arguments presented.

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Managing Across Borders
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Managing Across Borders 1
Executive Summary
The below mentioned report highlight the details about e-business and e-commerce activities in
the business environment. The paper represent complete information about the concept of e-
business along with the elaboration using a case study. The case of Amazon has been discussed
in the paper to highlight the use of e-business structure in the environment. The paper represents
how Amazon utilized this mode to increase its competence in the business environment along
with the role of such concept in the growth of business industry.

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Contents
Introduction......................................................................................................................................1
E-business and E-commerce............................................................................................................1
Conclusion.......................................................................................................................................3

Managing Across Borders 3
Introduction
Electronic business and e-commerce are the businesses that are operated using online mode in
the marketplace. This type of business makes use of internet and technology to promote the
products and services in the market and implement sales as well. In the e-business environment,
the commerce activities are conducted using the online mode where the buyer and seller comes
at an invisible platform to communicate with each other and buy and sell the product as well. E-
commerce is a part of e-business in the environment as e-commerce focuses on buying and
selling of good electronically. Just like e-commerce, there are several other activities in the e-
business environment like e-banking, e-training, e-learning, e-training etc. Further, it should be
noted that the below mentioned essay highlight details about the role of these activities in the
world of business. The fact should be noted that these activities have significantly changed the
world of business and made it more open and flat. By using e-business and e-commerce activities
in the business environment, the company have started implementing sales through online
medium as well (Huang, et. al., 2017).
E-business and E-commerce
This has increased the profitability of the companies helped them to attract the customers in
better ways. Further, it should be noted that the terms e-business and e-commerce are used
interchangeably in the environment so as to reflect the occurrence of business activity using
online medium. In the earlier environment, companies used to work on the brick and mortar
business model that has now significantly converted into e-business model. Brick and mortar
business model refers to the model that involves traditional street side store where goods are kept
and the customers need to reach the store in order to purchase the products in the environment.
However, in the earlier period, companies started facing several issues due to this type of
business structure as they were unable to attract huge target segment in the environment, also
they were incurring huge cost of maintenance as well (Wang, Cavusoglu, and Deng 2016).
Resulting in which, introduction of this type of business structure in the environment eliminated
many problems of the business to some extent. The e-business structure helped the companies
organize the e-commerce activities in the environment without optimizing the cost of

Managing Across Borders 4
infrastructure, machineries or rent etc. The e-business activities make the world more open and
approachable for the entrepreneurs and businessmen to grow. This type of business has started to
gain more eyes in the market because it reduce the cost of the business and increases the level of
profits. The entrepreneurs only need to make use of efficient technology in the environment to
grow and increase its sales and productivity (Zhu, and Lin 2019).
More than half of the population in the world is on social media channels; these people make use
of such online platforms on a regular basis. Resulting in which, introduction to e-business
strategies helped the companies to come and present the products to the customers at the
marketplace where most of customers are present. The companies having started advertising
their products on such social media platforms that has started to raise the brand image of the
company and increase the sales as well (Qasim, Mohammed, and Liñán 2018).
For instance, if a person is surfing Instagram and they see an advertisement of Nike shoes that
they want to buy, then will redirect themselves to the link and will purchase the product with just
one click. In this way, the customer purchased the products easily and sales of Nike were made
in an efficient manner. Thus, it should be noted that this type of business activity started giving
more importance to the advertisement and promotion that eliminated the excessive physical
burden of attracting the customers in a brick and mortar system. Amazon, Walmart etc. are some
of significant examples of companies making use of e-business and e-commerce strategies in the
environment. These companies grew in the market by investing in the technology and attaining
more satisfaction of the customers (Trad, and Kalpić 2016). The role of e-business in the
environment is that it made the business environment more consumers centric due to which sales
of the companies and satisfaction of the customers subsequently increased. Considering the case
of Amazon Company, the company organized first dot com business in the environment. The
organization developed an online marketplace from where people started buying and selling
products in the environment. Amazon utilized the digital marketing tools and strategies to
efficiently targeting the customers and communicating with them in the marketplace (Adaji, and
Vassileva 2017).
This business structure helped the company to reach a large number of people that they were
unable to find and attract using other business model. This system also helped the business
creating clear as well as simple experience for the customers through testing and learning.

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Thirdly, e-business strategy helped the organization to customize the products and services on
the basis of demand of the customers in the environment (Al Omoush, Al-Qirem, and Al
Hawatmah 2018). It also helped in providing recommendation to the customers based on their
preference. Lastly, the e-business strategy helped the company to engage the customers in the
business functions of the company by making the brand visible at several social media websites
and showing them preferred customers as low rates as well (Raj, and Pandey 2019).
Any organization present in the business environment aims to adopt new technology or resources
just so as to increase the sales in the environment. The e-business structure helped the company
to eliminate the issues present with them and increase the efficiency as well. The role of e-
business in the marketplace is that it helped the industries to evolve using technology and other
resources in the environment. E-business helped the customers to fill their expectations from the
company on prior basis and then the company provide results of products and services to the
customers on the basis of their preference and back history of purchase as well (Alsaad,
Mohamad, and Ismail 2018).
Conclusion
Thus, resulting in which, satisfaction of the customers subsequently increases. E-business and e-
commerce platform provide equal opportunity and resources to the people present in the
environment to target the market and promote their brand. On social media platform, the
customers do not only look for famous brands to purchase goods but them also purchase a
normal brand if they like the product. Thus, it provides equal opportunities for all the companies
to compete against each other. The e-business platform has made the payment process more
efficient, the e-commerce companies need to generate an online payment link from where the
customers can purchase the product in the environment (Priadi, Muhammad, and Djausal 2018).
Resulting in which, all the transactions and conducted fairly without hiding any sales revenue on
the part of company. Thus, by concluding the above mentioned facts it should be noted that e-
business strategies created a boom in the business environment and increased the use of
technology to attain competence in the environment. The case of Amazon has been defined in the
paper to analyse the role of e-commerce and e-business in the external environment.

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References
Adaji, I. and Vassileva, J., 2017, April. Perceived effectiveness, credibility and continuance
intention in e-commerce: a study of Amazon. In International Conference on Persuasive
Technology (pp. 293-306). Springer, Cham.
Al Omoush, K.S., Al-Qirem, R.M. and Al Hawatmah, Z.M., 2018. The degree of e-business
entrepreneurship and long-term sustainability: an institutional perspective. Information Systems
and e-Business Management, 16(1), pp.29-56.
Alsaad, A., Mohamad, R. and Ismail, N.A., 2018. The contingent role of dependency in
predicting the intention to adopt B2B e-commerce. Information Technology for Development,
pp.1-29.
Huang, Q., Chen, X., Ou, C.X., Davison, R.M. and Hua, Z., 2017. Understanding buyers' loyalty
to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e‐
commerce institutional mechanisms. Information Systems Journal, 27(1), pp.91-119.
Priadi, R.A.S., Muhammad, M.A. and Djausal, G.P., 2018, April. Role and Challenges of
Information Technology Increasing Business Competitiveness of Siger Tower Reviewed Aspects
of Business Economics on E-Business and E-Commerce. In Prosiding International conference
on Information Technology and Business (ICITB) (pp. 238-242).
Qasim, D., Mohammed, A.B. and Liñán, F., 2018. The Role of Culture and Gender in E-
commerce Entrepreneurship: Three Jordanian Case Studies. In Entrepreneurship Ecosystem in
the Middle East and North Africa (MENA) (pp. 419-432). Springer, Cham.
Raj, U. and Pandey, A., 2019. VALUATION AND ANALYSIS OF E-BUSINESS: WITH
SPECIAL REFERENCE TO AMAZON AND EBAY. Journal of Commerce & Accounting
Research, 8(1).
Trad, A. and Kalpić, D., 2016. The E-Business Transformation Framework for E-Commerce
Architecture-Modeling Projects. In Encyclopedia of E-Commerce Development, Implementation,
and Management (pp. 733-753). IGI Global.

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Wang, S., Cavusoglu, H. and Deng, Z., 2016. Early mover advantage in e-commerce platforms
with low entry barriers: The role of customer relationship management capabilities. Information
& Management, 53(2), pp.197-206.
Zhu, Z. and Lin, S.F., 2019. Understanding entrepreneurial perceptions in the pursuit of
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Behavior, 95, pp.252-261.