Managing an Export-Import Business Using CRM Software Project

This project report details the implementation of a CRM system for a fictitious export-import business, as required for the ISY3004 E-business Applications unit. The project involves using open-source CRM software, such as SuiteCRM, to manage various aspects of the business, including accounts, contacts, opportunities, leads, sales, and marketing activities. The student's solution showcases how the CRM software is utilized to manage workflows, track sales, and conduct marketing campaigns. The report also includes a review of E-CRM software functionalities and services, highlighting features such as email marketing, relationship management, and business analysis. The project aims to demonstrate the student's ability to deploy and use an e-business application to improve business processes and includes screenshots of the implemented CRM solution.