E-Business Assignment: Privacy Concerns and Web Metrics Analysis

This report delves into the critical aspects of web metrics and their implications for user privacy within the e-business landscape. The analysis begins by examining how websites collect data, including IP addresses, cookies, and user behavior, and whether this constitutes a breach of privacy. It explores the types of data collected, such as clickstreams, customer interactions, and server data logs, and discusses the importance of informing users about data collection practices. The report also addresses the significance of this data for organizations, including its role in understanding customer purchasing trends and informing marketing strategies. The report highlights the importance of data security and the potential impact on competitors. The report uses EBSCOHost references to support its arguments, providing a comprehensive overview of the complex relationship between web metrics, privacy, and business strategy.

Running head: E-BUSINESS
E-Business
Name of the Student:
Name of the University:
Author Note

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Answer to question number 1
The internet service providers can trace the web data such as cookies and locations
easily. The website collects the data such as the internet services across the continents and the
indexing across the globe. The global traffic index is also collected that show the index data
across Asia, Europe, Australia and America ("EBSCO Connect", 2019). The router across
various regions of the world are traced and result is being displayed by the website. The data
of the common public using the internet is being traced and used for the review of the data
and performing analysis on them. This can hamper the privacy of the confidential financial
data stored by the users on their system. These can be compromised and used for theft and
misuse by the third party organizations accessing the data ("EBSCO Connect", 2019). As per
the website the data is used for tracing the hackers and the mal practitioners, however,
various type of common users are hampered as their data is being utilized during this process
as it is potentially difficult to identify a hacker and a non-hacker. Hence, the process surely
conducts beach of privacy for the users.
Answer to question number 2
The next pieces of the data that are to be collected by websites are clickTracks
(collects the website traffic analysis data form the systems of the users), coremetrics (captures
all the customer and visitor clickstream activity). Additionally the tools such as Nedstat
provides the information about the websites visited from a website and the number of times
the website is visited from that particular system ("EBSCO Connect", 2019). Additionally the
customer interactions are also captured by various type of websites to perform the analysis on
the collected data. The server data logs are also captured by several websites for their
benefits. Extensive data such as a visit of a website and the time of visit by the user is also
stored in the system of web analytics tool capturing the data. Additionally there are tools such

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as SAS that would be obtaining the complete view of the customers including the customer
interactions with the other websites. The business analysis is also aided by the historical and
real time analysis of the data fetched from the customers ("EBSCO Connect", 2019).
Keyword-based searching and use of ad words also are fetched for the analysis of the current
mind-set of the public. This is helpful in the realization of the advertisement prospect for the
business companies, and aids their digital marketing strategies.
Answer to question number 3
Yes, there should be means for the users to know that what are the data they are
sharing with the website and every type of data that is to be collected from the users are to be
informed beforehand by the websites ("EBSCO Connect", 2019). Additionally there should
be means for the users to store their data online, which has encryptions enabled, so that even
if there were a loss of data for the user the hacker would not be able to use the data without
proper encryption. This is because the users are often not aware of the data they are sharing
and the data the website is collecting from them ("EBSCO Connect", 2019). Without proper
information, the users might surrender confidential data, which might hamper their image
online. In cases there might be financial losses incurred by the users, hence the suggestion.
Answer to question number 4
This information are very important for the organization as they would be able to
collect the information about the customers and their click traces ("EBSCO Connect", 2019).
This would enable the organizations to trace the purchasing trends of the customers and the
organizations would be able to strategies the business accordingly. This would be help them
in gaining an advantageous position in the market and perform actions, which might enable to
gain higher position in than the other companies did. However, this might affect the other
companies as this trends analysis would no more keep the marking strategy of the

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competitors of the organization unique and might hamper the organizations financially. The
use of ad words and the web site indexing helps the organizations such as google to realise
the current topics trending in the mind of the people and those are utilized for the business
benefits for the organizations ("EBSCO Connect", 2019). Hence, these type of information
are very important for the organization so that they can easily maintain their business
processes and business efficiencies.

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References
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