E-Business and E-Commerce Analysis

This report analyzes E-Business and E-Commerce practices at De Montfort University, focusing on current services, resources, and a SWOT analysis. It discusses competitive strategies, key success factors, and recommendations for improvement in digital education offerings.

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E-Business and E- Commerce
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E-Business and E- Commerce
Contents
Introduction.................................................................................................................................................3
Part 1...........................................................................................................................................................3
Current services.......................................................................................................................................3
Current Resources...................................................................................................................................3
Summary.................................................................................................................................................4
Part 2...........................................................................................................................................................5
Porters five forces for DMU....................................................................................................................5
Part 3...........................................................................................................................................................6
Addressing the issues and use of line communication tools....................................................................6
Conclusion...................................................................................................................................................7
References...................................................................................................................................................8

E-Business and E- Commerce
Introduction
The business operations and the transactions which are executed by utilizing internet as
medium is termed as the process of E-commerce. E-business industry is blasting in the present
evolving world. Pretty much business is getting associated with the e-business for accomplishing
the key objectives and targets (Surbhi 2015). The below executed report will be analyzing De
Montfort University and execution of SWOT analysis is required to be done as the business
organization is expecting to develop diversification in services.
Part 1
Current services
The primary products and the services are the UG and PG level courses and the programs
which are offered by the De Montfort University. Education cannot be considered as a product; it
is a kind of service which is offered by the University to the students (Dmu 2017). Moreover, the
institution also offers a varied range of online programs and courses to the students all over the
globe.
Current Resources
The resources are considered as one of the significant components in the development and
growth of the business entity (Schaper, 2016). De Montfort University also has number of
segments of resources which are aiding the institution in number of aspects. The below
mentioned are the main categories under which the resources of the university have been
segmented:
Tangible resources:
The tangible assets have been categorized in the following segments such as the infrastructure
which involves the university buildings, office premises of the university, the furniture, the
equipment’s and the machineries used in the laboratories and auditoriums etc. These are
considered as very much significant assets for the business corporation as they are being utilized
for generating revenue.
Intangible resources:
The intangible assets for the business corporation is the workforce .i.e. the faculties and the other
staff, the students are also considered as one of the significant component under the intangible
assets (Laudon and Traver, 2013). Moreover, the financial resources such as the grants and the
donations from the financial institutions and other trusts can be considered as the source of
finance for the institution and also goodwill and image of the firm is one of the significant
components of these resources.

E-Business and E- Commerce

E-Business and E- Commerce
SWOT diagram
Strength:
 The students are the
core strength of the
university.
 The programs and the
online courses offered .
Weaknesses:
 Low morale in
employees is one of the
weakness
 The staff does not have
a appropriate financial
support
Opportunities:
 Offering and creating
awareness in the
students from other
regions
 Making use of
contemporary teaching
techniques
Threat:
 Insufficient funds can
be one of the threat
 Intensification in the
competitive
environment

E-Business and E- Commerce
Summary
The above executed analysis has been made focused on the products and the services offered by
the university and that are the programs and he courses offered by the institutions. The further
report involves the current resources which are available with the business corporation (Chaffey,
2015). And at last SWOT analysis has been conducted for the brand name so as to determine the
strength of the firm which will be aiding the business entity in tackling the rivals and sustaining
in the competitive environment, by knowing the weakness will enable the business to improve
and rectify the errors by which the institution is becoming weak, the opportunities will aid the
business entity in developing awareness about the upcoming events which should be attained for
attaining benefits and the last one are the threats which are required to be tackled in a proper
way. The below mentioned are the recommendations which are required to be implemented so as
to attain growth and success and tackling the issues:
 The business corporation is required to make utilization of modern and contemporary
mediums of teachings, for instance, digital classrooms should be built, the faculty should
be provided with the trainings sessions so as to enhance their training skills and
capabilities.
 Developments and up-gradations should also be done in the infrastructure and premises
of the university.
 Advance courses and extra circular activities should be prioritized so as to attract the
students all over the globe.
Part 2
Porters five forces for DMU
Competitive rivalry: De Montfort University has been facing an intense level of competition. The
business entity faces competition from the other universities in the regions, from where the
university has been offering the services.
Supplier power: As the suppliers are considered as very much significant for the corporation, in
supplying the required items such as the equipment’s and apparatus used in the laboratories, the
stationery items and other goods required (Cavusgil et al., 2014). The supply of these items
should be smooth so as to work properly and for this good relations are required to be built with
the suppliers.
Buyers power: The buyers are the students and the service users and they have the power to
influence the business operations. So the university is required to develop price strategies for the
programs offered after considering their requirements.
Threat of substitutions: Substitutions are the online courses and the courses offered by the private
institutions and to tackle this problem the university should develop attractive and affordable

E-Business and E- Commerce
programs and also enhance the web-based services so as to attain the students (Lacka, Chan and
Yip, 2014)
Threat new entry: The new entries in the sector can be the reason of the issues and for the
organization should have some contingency provisions so as to deal with the problem.
Key success factors
 The faculties and the staff members
 Well-built infrastructure and the well-equipped premises
 The programs and the courses offered by the institutions
KPI
 Experiences of students
 Stability and sustainability in financial terms
 Globalization
Objectives
 Commitment of undertaking the innovation, excitement and precise research
 Promoting educational activities for aiding the economy and the society
 Continuing actively with the service users of research so as to maximize the impact of the
work that too on local, national and global level.
Part 3
Addressing the issues and use of line communication tools
 University can create and design separate pages for the issues and the problems faced by
the students and the other service users.
 Some separate segments and categories can be formed, so as to offer an ease in accessing
the web-portal of the entity and submitting the issues faced if any.
 The association can make use of some cultural and religious content on the website so as
to influence the students from other regions and religion (Turban et al., 2015).
 Moreover, a separate should be built which should be made involved in the monitoring
and solving the issues of the students.
Reaching potential target
 Designing and development of web-pages on the web-site of University should be done
and these pages should be designed after considering the varied cultures and religions of
the students and service users, This will aid the university in stimulating the students.
 Moreover, if the web-content is in the language which is familiar to the students then it
will provide them an ease in understanding the process and required formalities.

E-Business and E- Commerce
Conclusion
In the limelight of the above executed analysis it has been inferred that the E-business
and E-commerce are the two terms which are considered as very much significant for any of the
business entity. The report has been made focused on the De Montfort University and the
business operations which are executed by the help of the above mentioned concept .i.e. E-
business and E-commerce.

E-Business and E- Commerce
References
Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L.,
2014. International business. Pearson Australia.
Chaffey, D., 2015. Digital business and E-commerce management. Pearson Education Limited.
Dmu, 2017, De Montfort university, Assessed on 25th August 2017,
http://www.dmu.ac.uk/home.aspx.
Lacka, E., Chan, H.K. and Yip, N.K. eds., 2014. E-commerce Platform Acceptance: Suppliers,
Retailers, and Consumers. Springer.
Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.
Schaper, M. ed., 2016. Making ecopreneurs: developing sustainable entrepreneurship. CRC
Press.
Surbhi, S, 2015, Difference between E-commerce and E-business, Assessed on 25th August 2017,
http://keydifferences.com/difference-between-e-commerce-and-e-business.html.
Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Electronic commerce: A
managerial and social networks perspective. Springer.