E-Business Industry: Recent Developments and Likely Future Directions

This portfolio examines the recent developments in the e-business industry and anticipates its future trajectory. It highlights the impact of technological advancements on business operations, particularly the rise of Enterprise Resource Management and the increasing reliance on the internet for marketing and transactions. The analysis covers the competitive landscape, focusing on the growth of e-commerce giants like Amazon and Alibaba and the opportunities they provide. It discusses the shift in e-commerce growth towards Asia, the emergence of SaaS businesses, and the intense competition between local and international brands. The portfolio also references key trends such as the increasing presence of small brands and the adoption of innovative marketing strategies. The work concludes by projecting the continued growth of the e-business industry and its potential for future opportunities.

RUNNING HEAD: E BUSSINESS 1
E BUSSINESS
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Portfolio 1) The recent developments in e-business industry and its likely future directions
The recent changes and development in the information and technology has changes the way to
conduct a business. Enterprise Resource management and planning process has gained
acknowledgement in the recent time changing the overall process of conducting business. The
next generation is dependent on the internet and technology to manage the process of marketing.
The benefits pertaining to the technology support and management can be seen in the recent time
(HernáNdez, JiméNez and Martín, 2009). Most of the business transactions are carried through
internet and technology. The current generation is dependent on internet for meeting their basic
needs. The e-commerce websites like Alibaba, Amazon, and EBay have gained a competitive
advantage. The ability of this industry depends upon opportunities provided to the consumers.
This facility depends upon the amount of facilities provided by the existing state of skills and
acquaintance and. The increase of e-business is one part of a comprehensive change to the
information economy. The speedy rise in take-up of e-technology has created a number of
opportunities. The technology is becoming outdated as soon as it hit the market (Veit, et al
2014). The present State of Play is no longer called as a current state. The following trends are
seen in the e-business:
In the beginning, US were considered as the major driver of ecommerce growth. Since then, it
has become an important parameter of growth. The US is one of the most important market and
key to driving growth. There has been a consistent growth in the market that is 10%. Meanwhile
the Asian market has shown tremendous growth opportunities. It is expected that the Chinese
economy in terms of E-commerce will increase creating a balanced growth. The enormous
transfer in e-commerce growth towards Asia has consequence for e-commerce brands (Parker
and Castleman, 2009). The local Asian brands need to go international in order to gain a
competitive advantage of the trends. The best part of e-commerce is that, one does not require a
physical infrastructure to start selling to a new country. 2017 will witness a hardcore competition
in between the local and international brands. There are new start-ups which are entering the
market creating competition for the well established brands. The small brands have increased its
online presence and using innovative marketing gimmicks to allure customers. Another major
trend the world will witness is regarding SaaS businesses. The subscription business model has
developed in the recent time and will increase evidently (Cegarra-Navarro, JiméNez and

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MartíNez-Conesa, 2007). The software business has shown tremendous growth and has proven
its effectiveness. The increasing dependency of business on SAAS is a latest trend used by small
and medium sized businesses and consumers. It is due to the amount of flexibility provided by
the business in this industry. These businesses are able to afford consumers and the recurring
revenue. It is a win-win situation for both parties. This business has seen a massive growth in the
past 10 years. With a similar growth rate, it is expected that the industry will make a tremendous
profit by meeting the expectations. By 2020, the E-business industry is expected to grow multi-
fold creating a wide opportunities in future directions (Johnson, Klassen, Leenders and
Awaysheh, 2007).
References
Cegarra-Navarro, J.G., JiméNez, D.J. and MartíNez-Conesa, E.Á., 2007. Implementing e-
business through organizational learning: An empirical investigation in SMEs. International
Journal of Information Management, 27(3), pp.173-186.
HernáNdez, B., JiméNez, J. and Martín, M.J., 2009. Key website factors in e-business
strategy. International Journal of information management, 29(5), pp.362-371.
Johnson, P.F., Klassen, R.D., Leenders, M.R. and Awaysheh, A., 2007. Utilizing e-business
technologies in supply chains: the impact of firm characteristics and teams. Journal of
Operations Management, 25(6), pp.1255-1274.
Parker, C.M. and Castleman, T., 2009. Small firm e-business adoption: a critical analysis of
theory. Journal of enterprise information management, 22(1/2), pp.167-182.
Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., Leimeister, J.M., Loos,
P. and Spann, M., 2014. Business models. Business & Information Systems Engineering, 6(1),
pp.45-53.