E-Business Systems Report: E-Business Planning and Strategy Review

This report provides a comprehensive analysis of an e-business system, focusing on a pet shop model. It outlines the e-business proposal, including the mission statement, target audience, and intended market space. The report delves into strategic analysis, e-commerce presence, and various e-business models, with a specific emphasis on the Business-to-Customer (B2C) model. It explores e-business marketing strategies, infrastructure components, and payment systems, while also addressing associated issues. Recommendations are provided to enhance the implementation of the e-business system, culminating in a conclusion that summarizes the key findings. The report highlights the importance of digitization and the advantages of e-business, such as cost reduction, customer support, and wider online presence. It also acknowledges limitations like security and tax issues. The report provides a detailed overview of the e-business system, including planning, marketing, and infrastructure, with a recommendation for implementation within an organizational structure.

Running head: E- BUSINESS SYSTEMS
E- BUSINESS SYSTEMS
Name of the Student
Name of the University
[Group Details]
[Date]
Author Note

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Executive Summary
The aim of this report is to describe about the e business model. The chosen e business model aims at
selling dogs, cats, toys and different day to day items. The report will describe the way in which the e-
business will help to work with the proposed business idea. The report will critically evaluate the
impact of e business strategy on the customer and process of the organization. The skills that are
important for the development of e-business will be described in the report. As everyone knows that
e-business websites has become an integral part for every business operation. This helps in gaining
competitive advantages in the market. The report will provide an e-business planning that will help in
analysing the strategies applied while working with the chosen organization. Apart from this the
report will discuss the types of e-business models, the marketing of e-business and the main
infrastructure associated with the e-business. Apart from this the payment system associated with the
e-business will also be described along with the issues related to the system.

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Table of Contents
Introduction...........................................................................................................................................3
E business proposal/planning................................................................................................................3
Mission statement..............................................................................................................................4
Target audience.................................................................................................................................4
Intended market space.......................................................................................................................4
Strategic Analysis..............................................................................................................................4
E-commerce Presence Map...............................................................................................................5
Discussion on the business proposal......................................................................................................6
E business models:............................................................................................................................6
E business marketing.........................................................................................................................7
E business infrastructure:...................................................................................................................7
E business payment system:..............................................................................................................8
Recommendation.................................................................................................................................10
Conclusion...........................................................................................................................................11
References...........................................................................................................................................12

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Introduction
The aim of this paper is to describe the working of an e-business system. With the growing
technology the need for digitization is also increasing. Thus with the implementation of proper e-
business system the organization can achieve better competitive advantages. E-business is referred to
the online transaction in which the information are shared across the internet (Raunaque et al. 2016).
The report will discuss he different types of e-business models. This will basically help to understand
the suitable approach for the organization. The objective behind this e-business system is to gain
better profits in the world of digitization. While moving to the e-business system there are several
advantages offered, this includes reducing the cost of business as the transaction cost gets lower. This
helps in performing the business more efficiently. E-business also helps in providing better customer
support. The reason behind obtaining e business is that it is having a wider online presence and has
thee influence to advertise their products and services either on their personal website or hosting them
on different other domains. This helps in reaching to maximum number of people. Thus, it attracts
more customer in an effective way and also saves huge cost as the organization needs to pay amount
only when the customers view their pages (Ryan 2016). Apart from all the benefits obtained from the
e-business, the major limitation includes security, tax issues, issues related to legal procedures and
sometimes the product suitability also becomes a major issue. Thus the report will provide a detailed
description about all the important feature and payment structure offered by the e-business system.
Apart from this a recommendation will also be described that will help in understanding the better
way in which the system can be implemented within the organizational structure.
E business proposal/planning
E-business planning includes proper objective, mission statement, targeted audience, intended
market place, proper strategic analysis and ecommerce presence map. Business Plan

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Mission statement
The main businesses for the organization in this report is that of a pet shop which is
associated with providing different type of services for the dogs and cats. The main aim of the
organization is provide online services to the pet owners and the pets owned by them.
The main objectives of the system developed by the organization are:
 To record the details of the cats and the dogs
 To records the details of the health issues related to the cats and the dogs
 To record the details of the pet owners that visits the system
 To record the details of the products in the system
 To record the details regarding the sales of the products for the animals
Target audience
The target audiences are the owners of the cats and the dogs. The owners would be subjected
to advertisement by the organization. They would be availing the services of the stores (Talpau 2014).
In addition to this, if customers are satisfied with the services of the organization, they would be
coming back to buy the products from the organization.
Intended market space
The intended market space for the organization basically consists of a small group of pet
owners who would be very happy to receive services for their cats and dogs (Uhl and Gollenia 2016).
The pet owners would be having a community, where the organization would have the best market
space for the cats and the dog owners.
Strategic Analysis
The strategic analysis is done for the shop of cats and dogs for the organization. A qualitative
and quantitative assessment of the present market has been done for the organization. Both the
volume of the market and the size of the business of the organization has been analyzed, so that the
customer satisfaction level and the buying patterns for the market can be identified (Wirtz et al. 2016).

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The organization is a small one and hence the assessment is to be done on a local level. The local
market and the local companies has been analysed for the business for the organization.
E-commerce Presence Map
The E-Commerce Presence Map for the organization has been described in the table below:
Type of Presence Platform Activity
Web sites  Traditional
 Mobile
 Tablet
 Search
 Display
 Affiliates
 Sponsorships
E-Mail  Internal lists
 Purchased lists
 Newsletters
 Updates
 Sales
Social Media  Facebook
 Twitter
 Google Plus
 Blogs
 Online Forums
 Conversations
 Engagement
 Sharing
 Advice
Offline Media  Print
 TV and Radio
 Education
 Exposure
 Branding

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Discussion on the business proposal
E business models:
There are different types of business models offered by E-business. This includes business to
business (B2B), business to customer (B2C), Consumer - to - Consumer (C2C), Consumer - to -
Business (C2B). The organization chosen in the report is mainly concerned with selling the goods.
Therefore it can be stated that the organization coms under the model business to customer.
 Business to business: in this model the business sells their product to a buyer who further
sells their product to a final customer. For example wholesaler places an order from a
desirable company’s website and further sales it to the customer.
 Business to customer (B2C): this model includes selling of the products directly to the
desired customers. A customer has the capability of viewing the products on the site and can
place order as per the need. Once the customer chooses a product the list is then forwarded to
the business organization with the use of email and organization will dispatch the customer.
 Customer to Customer (C2C): this system helps in performing the business between
customers to customer. For example OLX follows customer to customer business strategy.
This allows the customer to sell the products by viewing all the necessary details regarding
the product. Once the product is liked by someone then the products details are shared with
the customer. After both the party agrees the transaction gets proceeded.
 Customer to business (C2B): this model includes the approach that customer approaches a
website for selling their products. This model helps the customers to showcase their products
by fulfilling the needs of the customer.
The chosen organization comes under business to consumer e-business model as the transactions
are conducted between the company and customers. This includes both end users for performing the
transactions. Business to customer transaction includes directly contacting with the customers. This

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model differs from other model significantly as it does not involves different other business (Kladou
and Mavragani 2015). The organization concerned in this report is related to selling the goods
associated with the dogs and cats. The main accessories and their day to day life products are being
sold in this store. This is mainly referred to as the online retail as this involves selling the products
and services towards the customer with the help of internet. This model includes famous well known
models. This are mainly used for shopping mall, for pay- pay view and for infomercials.
E business marketing
E-business marketing mainly focuses on developing and promoting the product of an organization
to maximum users. E-business is also known as e-commerce marketing and this contains promotion
relate to the goods over the internet. The main benefits offered by e business marketing includes
working throughout 24 hours for seven days. This helps in expanding the business as there is no gap
between the customer and business. Proper advertisement helps in developing the relationship
stronger. This allows the user to promote their business and products all over the world. This helps
throughout the geographic region (Jokinenet al. 2015) Apart from this e business marketing also helps
in decreasing the cost behind the advertisement. In the traditional way of business advertising includes
huge cost. Thus time and money both gets saved with the use of e business marketing. The best
strategies that helps in working with the e business are content marketing, mailing list, social media,
PR, pay- per click advertisement and affiliate marketing. The e- business marketing strategy that will
be beneficial for pet store is the use of social media. With the use of social media the organization will
be able to advertise their products throughout the world. This will help the organization to expand
their business quickly. The organization should focus that the post will contain the features and the
benefits that are offered along with the product. As the business is related to selling the products of
dogs and cats, thus it becomes important to attract and invite such people who owns a pet. This will
help to understand the buyer’s mentality and product will get developed accordingly.
E business infrastructure:
E-business infrastructure includes hardware and software contents. This includes proper
development of the e-business with the customers. This also includes the data content used for

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delivering the e-business service towards the customers. This also involves development of the
services that includes two distinct roles one as the catalyst and other one includes combination of
hardware’s (Jansen 2017). E-business infrastructure also includes combination of hardware that
includes servers and clients PCs within an organization. Infrastructure also includes proper
architecture involving networks, software’s and hardware’s. This are needed to be located properly
within the system. This also includes proper publishing of the data and documents that can be
accessed by the e business applications. However it becomes important got the organization to
manage the infrastructure properly so that each element can be addressed properly within the
company. Apart from this e business also helps in processing the new technology and reviews the
investment made by this process. There are basically 5 stages associated with the e business model
infrastructure. This includes e business services at the application layer which is the first one. After
this the second layer is the system software layer. The third layer is the transport layer that is
generally associated with managing the TCP/IP protocols. The fourth stage is the storage and is
known as physical layer (Hassani Barikrasf 2013). This layer is mainly responsible for storing up the
web data backing up at temporary storage within the system. The last layer is the content and data link
layer that is responsible for intranet. Apart from this the major five infrastructure investments that
helps in e-business system includes advanced analytics, software defined everything, smart machines
and automation, integrated system and information of everything. The organization will be beneficial
if it uses each component of the infrastructure effectively. The requirement related to hardware and
software will help the organization to meet the need of the system.
E business payment system:
E-business payment system helps in making the transactions of goods with the use of
electronic medium. This does not need any type of checks or cash for performing the transaction. This
is also referred to as online payment system or electronic payment system. The method behind the
electronic payments uses credit cards, debits cards and other automated clearing house network for
depositing the money (Gangeshwer 2013). Once the customer wishes for transaction one time
password gets generated. After this the user needs to enter the password for proceeding with the

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transaction. The most common method for payment is with the of credit or debit cards. Apart from
this there are several other payment methods, this includes use of electronic wallets, smart cards or bit
coins wallet. The different type of payment system are as follows:
Credit payment system: this is a form of payment system in which the user needs to use card
that was issued by the institute for making any online transaction and will not require any
cash (Chaffey 2015). However this is the most preferred way of payment by the customers.
E-wallet – a form that contains prepaid account that holds all the financial data regarding the
users. This are like the credit cards that helps in making the transaction easier.
Smart card: this is a card mainly with a microprocessor that are generally loaded with funds
for making the transaction. This are more often known as chip card.
 E business legal, security, privacy and other issues: the legal issues that are mainly faced
with an e-business is related to the privacy. The data regarding each customer’s needs to be
protected with great are. However it is observed that enough security is not provided towards
the data stored within the organization. Thus it becomes important to ensure proper security
towards the data stored. This are main concern that are needed to be keep in mind while
performing a transaction. Apart from this the organization also saves the card details related
to the customers, this becomes sometimes difficult to track the details accessed by the person.
Thus it becomes hard to maintain privacy towards the data stored. Online advertisement also
effects the interest of customers as continuous forecast will irritate the interest. This turns to
harm the integrity for customer (Cavusgil et al.2014). Apart from this it is observed that
some organization takes advantages of this in an unethical way for the purpose of harming the
customer. Apart from this it is observed that copyright infringements effects the internet flow.
This effects the information that is used for performing the task. Sometimes the organization
uses the data for unethical purposes.
 Benefits obtained from E- business: the major benefits offered by e business includes
convenience and easiness. This is the major benefit of having the business associated with the
electronic media. People can easily buy the products from the shops. This becomes easier to

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access the data and product details. This is a user friendly system that offers easy transaction
of funds online. Apart from this the e-business system also offers proper product datasheets
that will store all the details regarding the online product. This will help too understand the
customer details and also the customer will be able to verify the information regarding the
product. E-business attracts new customers with the help of search engine visibility and better
relationships with the brands. Along with the benefits offered the e-business system also
offers warranty information that helps in choosing the product details properly and helps in
gaining the measured benefit from the shop. The e-business system also helps in decreasing
the cost of inventory management (Carayanis, Sindakis and Walter 2015). E-business system
allows to forecast their features with the help of online streaming and effective advertisement.
This reduces the inventory cost and also helps in cutting of the operational costs. The
organization should also focus on the buying habits of the customer. This will help in offering
better option towards the customers. Effective business transaction can be achieved with the
help of e-business system and competence. E-business also ensure that proper products can be
sold throughout the world. The services offered to the people are 24*7/365. Maximum brands
are associated with the e-business system thus it helps in creating awareness among the
people. Decreases the cost involved in advertising and meeting and also eliminated the travel
cost. With effective ecommerce solution, the organization can grow scalable. This will also
help in meeting the demand of the market as well as customer requirements by introducing
different sales channels and reaching market segments (Bosomworth 2015). Lastly e-business
system offers the users with easy business plans for particular brand ecommerce website. This
ability of the organization enables the customers with proper co-branded websites for targeted
customers and allows user to focus on the selling of products related to pets.
Recommendation
In order to overcome the challenges faced with the e-business system it is important to offer
easy return policy. This will help to attract maximum number of peoples. Apart from this the
organization should stop their customer from creating additional accounts. The organization should

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offer their customer with easy shopping features. Minimizing the shipping costs will help in
determining the proper benefits. Apart from this the organization should include proper measures that
will protect the system form intruders. Customer service needs solutions for ensuring proper
interaction between the user and the customer. Apart from this effective customer nurturing
technology is necessary for improving the customer’s satisfaction. The brand awareness needs to be
implemented properly in order to ensure proper working of the system. In order to avoid customer
issues it is important to include proper ticketing solutions. The efficiency raises with prioritization
measures assigning the level of importance to each ticket, making sure high priority tickets are
handled before anything else.
Conclusion
From the report it can be concluded that the e-business system has evolved greatly in today’s
world. Technology has made it easier to work with the business properly. The transactions can be
performed easily without any obstacle. E-business system offers different type of architecture that
ensures proper working of the system and also ensures that huge profit is obtained. The e-business
system also helps in globalizing the industry. The report has described all the different types of e-
business models that helps in the growth of an organization. Apart from this the suitable e-business
model for the chosen organization is also described in details. The report has also addressed the
infrastructure of the e-business system along with the ethical and legal aspects related to the business.
Apart from this the payment system associated with the e-business is also discussed in this report. The
last part of the report includes recommendation for avoiding the problems that rises while using the e-
business.