This report provides a comprehensive analysis of a new e-business venture focused on an online jewelry platform. It covers essential aspects such as the business model, entrepreneurial competencies, PESTLE analysis, competitive landscape using Porter's Five Forces, product details, marketing strategies (STP), sales and operations plans, financial projections, and a SWOT analysis. The report outlines the startup's objective to develop a strong customer base and achieve profitability within a 12-month timeframe, while also addressing potential risks and contingency plans. This document examines various factors influencing the business, including political, economic, social, technological, legal, and environmental considerations, offering a detailed overview for strategic decision-making. Desklib provides access to similar solved assignments and past papers for students.