Slices Restaurant: Evaluating and Implementing E-Business Strategies

This report provides a comprehensive analysis of the e-business strategies employed by Slices, a restaurant in Abu Dhabi. It begins with an executive summary and table of contents, followed by an examination of Slices' current strategies, including PESTLE analysis, Porter's Five Forces, and core competencies. The report then proposes new e-business strategies, focusing on database management and social media marketing, presented through a roadmap that covers vision, objectives, value creation, target segments, privacy, legal, and ethical considerations, external partners, organizational models, revenue and cost models, and strategy alignment. The report recommends enhancing the use of technology and sharing detailed information on social media channels. The conclusion emphasizes the importance of continuous business improvement for Slices to achieve market success and mitigate potential risks.

Running head: E-business strategies
E-business strategies

E-business strategies
Executive summary
Business strategies are most commonly used by all the organizations whether it is a finance
based company or education. In order to increase sales and also to gain financial profits,
companies implement business strategies for their business. The implementation of business
strategies differs from companies to companies. This paper is about the restaurant who applies
business strategies for managing their client appropriately. The company slices used to be the
small store that used to sell foods and beverages to its customers. There are numerous restaurants
in Abu Dhabi which are famous for their lovely treat. But Slices is famous for providing the
healthy and delicious foods for their customers.
Business strategies are important for a company to make them understand their current
organizational value interms of economy, finance, legal, ethical and other related factors.
Although, companies set various goals and objectives to be completed per year but most of the
time they fail to reach their destination. One of the main reasons is that the companies does not
realize the effective use of resources for selling their product. Another reason is to properly
understand the behaviour of a customer. When a company know about all the specific details
about a customer like their interests and keep track on their activities the only the companies can
accomplish their targeted goals.
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Table of Contents
Executive summary.....................................................................................................................................2
Current strategies of Slices..........................................................................................................................4
New business strategies for Slices...............................................................................................................5
Recommendation.........................................................................................................................................8
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10
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E-business strategies
Current strategies of Slices
Let’s talk about the current strategies of Slices, it has analyzed that a number of strategies were
used by Slices for attaining a financial position in the Abu Dhabi market. One of the significant
strategies used by the restaurant was pestle analysis (DaSilva and Trkman, 2014). The pestle
analysis is strategy used in evaluating and identifying the different macro environmental factors
in the market. From the political perspective, Slices can take various advantages in UAE market.
The restaurant has a good and biggest opportunity to utilize the advantages providing by the
UAE government entity Khalifa fund (Korkmaz, 2015). It is one of the leading entities who
provide support to the restaurant for expansion and development. The entity is providing
financial support to the capable and potential young businessman and women who have effective
managerial skills and knowledge. If talks about the economic factors, the country is strong from
economic perspective. The per capital income was measured in 2012 was US$40390 and GDP
was approx 289.88 which is considerably. This indicates that the restaurant has a big opportunity
for gaining various types of opportunities in order to sell healthy and services to the student in
UAE market (Elkington and Upward, 2016). Along with this, it is noted that social structure of
the country is unique and dynamic therefore, the company can attract ample of consumers in the
marketplace. Furthermore, technology is significant factor that determines the growth and
success of the firm. Latest and innovative technologies are used Slices restaurant. With the help
of social media and promotional strategies, the company can capture the entire market for selling
of food products. Legal factors also play a significant role to maximize the profitability and
revenue of the firm. Effective legal standards and rules are being followed by the company to
attract and retain the large number of the customers in UAE market. The company has made
strategies for environmental sustainability. Good material and resources are being used by Slices
restaurant to satisfy the needs and requirements of the clients in the market (Sebastiani,
Montagnini and Dalli, 2013).
Along with this, porter five forces analysis is one of the effective strategies that was used by
Slices restaurant is assignment one. There is high and intense competition presented in the
industry which may affect the outcomes of the firm. Various types of competitors maintain
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E-business strategies
effective supply chain management to carry the business activities successfully. Furthermore, the
bargaining power of suppliers is low in the UAE market (Porter, 2011). In addition, the there is
high degree of power in the hands of buyers of the industry as they influence the selling of the
firm. Due to high bargaining power of buyers, Slices has been able to find out the tastes and
preferences of the consumers. Apart from this, there are many substitutes’ products that could
influence the sustainability and productivity of the company. The organization needs to focus on
the prices of the substitute products to gain various types of competitive advantages. Finally, it
shall be noted that threat of new entrants is high in this industry (Hillson and Murray-Webster,
2017). All these strategies are currently being used by the firm to make a strong and unique
position in the global market. The core competencies provide wide range of growth benefits to
the organization. Integrity, dignity, passion, accountability and customer service are considered
the core values of the firm that help to boost and increase the level of satisfaction of the
customers (Grunert and Traill, 2012). By using pestle analysis, porter five forces analysis and
core competencies, Slices restaurant has been able to cope with rivalries in United Arab Emirates
market. Having effective and unique core values, the company can make a strong and dynamic
image in the eyes of the consumers. The organization also uses differentiation strategy to
distinguish its food products from the competitors. It will help the firm to earn maximum returns
and profitability in the UAE market (Tavitiyaman, Qu and Zhang, 2011).
New business strategies for Slices
Considering the existing business strategies of the company it is high time due to which the
company should bring new strategies in their business. The new e-business strategy for the
company is the collaboration of the database management in restaurants and the use of social
media in the marketing of company (Lee and Carter, 2011). This e-business strategy helps the
company in achieving the goals of a company and to expand the business in UAE market
(Jelassi,Enders and Martínez-López, 2014). The implementation of the new e-business strategies
is discussed with the help of Roadmap. This roadmap guides the actions that the company should
take to implement the new e-business strategy. Below given is the roadmap for Slices Company.
On the other hand, core competencies provide a great opportunity for the firm (Korkmaz, 2015).
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E-business strategies
Market Penetration: This strategy is used when the company’s products already exists in the
market by some another organisation. The companies have to smartly use their market share to
earn profits for each of their products launched in the market. Most of the small businesses use
market penetration as their business strategy to have growth in their current business.
Development strategy: Slices restaurant uses expansion and development strategy to beat the
competitors and attain enormous benefits in the market. UAE market has been selected by
restaurant to explore and flourish the business actions in the market. There is no competition
faced by the food companies in the UAE market. Therefore, the employees of the Slices can
easily identify the needs and demands of the students in such market. Furthermore, the company
can easily capture the entire market in the United Arab Emirates
Vision
 The vision of the company in the UAE market is to achieve the high recognition in the
international market.
Objective
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E-business strategies
 The objective of the company is to make the citizen of UAE aware of the healthy
products that they are offering in the market.This can be fulfilled with the use of social
media in marketing.
Value Creation
 The value creation in the e-business strategy is the way through which the business
creates the value for the company. The company ensures that while creating value for
shareholders in form of a rising in stock price ensures the future of availability of
investment capital to fund operations.
 Slices generate the value creation through its healthy and quality products as this the way
through which they can satisfy the customers who are health conscious.
 The slices need to make use of social media market through which they can generate the
awareness for the services that they are offering.
 Moreover, the company can make use of data collaboration through which they can
analyse the customer needs and can offer the value according to their needs.
Target segment
The target segment of the company includes the market segment to which the business is willing
to offer its services in the market. The e-business strategy of the company that is social media
marketing focuses on customers with the age group of 18-25 with a middle and high-income
group as they are the most active person on social media sites. Further, the company can use data
collaboration in identifying the needs and preference of customers related to the food products as
this the only way through which they can extend their target market in UAE. The value
proposition that the company offer to their customers is healthy food, convenient services,
affordable price and many other (Reynolds, 2010).
Privacy, legal and ethical issues
There are different ways through which the company can try to achieve its social media
marketing strategy. The company should ensure that they are not involved in any kind of security
breaches, they make use of data collaboration in an effective manner; they should not disclose
any confidential details (Lipschultz, 2014). Along with this, the company should ensure that
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E-business strategies
whatever content they are posting on social media sites for promotion does not hurt anyone
intentionally or unintentionally.
External partners
Slices in UAE will definitely involve the external partners in their e-business strategy because
these activities are not possible without the involvement of external partners. The external
partners of the company include customers, shareholders, partners and many others (Bigliardi
and Galati, 2013).
Organisational model
Considering the case study, the existing business structure that the company is following is
functional structure. The new e-business strategies reflect that the company should follow the
independent business with the 4 partners (Rothaermel, 2015). This means that they should not
get involved with any other organization for the achieving the e-business strategies.
Revenue and cost model
The company follows the production model which is one of the effective revenue models.
According to this model, the company produces the healthy goods and effective services and
then sells it to their potential and new customers (DaSilva and Trkman, 2014). Along with this,
the company makes use of the absorption costing model as this helps the company in offering the
products to the customer at low cost.
Strategy alignment
The term strategy alignment is clear from its name which means the arrangement of the e-
business strategy with the company’s existing strategy. The company can make use of the data
collaboration that helps the Slices to align the e-business strategies (Rothaermel, 2015).
Recommendation
Considering the overall analysis, it has been recommended by the company to follow the e-
strategies effectively for which the company needs to upgrade the use of technology. The
company should enhance the use of technology because without effective use of technology the
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E-business strategies
company might not be able to perform the social media marketing strategy effectively.
Moreover, the company should share the effective details on social media channels. These details
include the information related to healthy food, discount, and offer that company offers and
many other. Along with this, the company can add some healthy ingredients in their recipe with
the help of data collection (Aithal, 2016).
Conclusion
As per the discussion made in this paper, it has been analyzed that the role of e-Business Strategy
is effective for the organizations to increase their sales and marketing product. The business
strategy that is used by Slices has provided all kinds of monetary benefits as well as has
generated maximum number of leads as described. It is suggested for Slices to create a
continuous business improvement plan so that they can frequently obtain success in the market
and could easily overcome the potential risks associated with the market. The company uses
attractive and unique strategies to stay in the rivalries market. The above analysis shows that how
Slices restaurant makes new strategies to carry the business activities and operations effectively
and successfully.
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